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Herdbuoys wins SAA account

In one of the most transparent pitch processes ever seen in South Africa, Herdbuoys McCann-Erickson has been appointed as SAA's advertising partner.

30 Jul 2001

Also in the running was Saatchi & Saatchi, The Agency and FCB, who were commended for their level of professionalism by Victor Nosi, Executive Vice President of Marketing and Communications at SAA: "While each of the four short listed agencies made excellent presentations, HerdBuoys McCann-Erickson was the clear winner. The decision was unanimous and the Board has ratified both our choice of agency partner and our methods and process for arriving at this decision."
The pitch process was sanctioned by the Association of Advertising Agencies (AAA) and the Association of Marketers (ASOM), as well as industry observers, Chris Moerdyck and Johanna McDowell.

Source: SAA