Cannes Lions 2019

#CannesLions2019: Radio Lions winners!

The 66th annual Cannes Lions Festival of Creativity continued on 20 June with the 2019 Radio & Audio Lions announced during the Communication award ceremony, with SA once again roaring with metal!
© Alinoubigh – 123RF.com.

Winners of the Radio Lions were announced during the second Cannes Lions Communication track award ceremony of the week, held at the Palais on Thursday, 20 June from 7pm.

The Communication Track looks at the big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling.

The Radio & Audio Lions celebrate creative audio content that showcases ideas wired for sound. Work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling, this is creativity for the airwaves and audio content.

Really good radio!


The category received 996 entries, with just 34 Lions awarded: 1 Grand Prix, 4 Gold, 9 Silver and 20 Bronze Lions.

Tseliso Rangaka, ECD of Ogilvy Cape Town served on the Radio & Audio jury.

7 SA creatives selected to judge Cannes Lions 2019

Seven South African creatives have been selected as judges for this year's Cannes Lions...

9 May 2019


Jose Miguel Sokoloff, global president of MullenLowe Group Creative Council and chief creative officer for MullenLowe Group UK, MullenLowe Group, global is the 2019 Radio & Audio Lions jury president.

As one of the pre-eminent advertising creative and peace proponents in the world, Sokoloff has been a driving force behind work to aid demobilisation in his native Colombia, while also producing work for brands including Burger King, Unilever and Magnum, winning 28 Lions for MullenLowe in 2018.


The Cannes Lions 2019 Radio & Audio Grand Prix went to 360I and HBO New York, with production by Kilter Films, Los Angeles and Xandra, New York; as well as PR by The Outcast Agency, New York for HBO's WestWorld: The Maze, an immersive Alexa game:



Sokoloff said:
We are defining the category of radio and audio, not only moving it forward, but also finding its north star, isolating an idea that is rooted in audio.
SA also brought home the radio bacon tonight, with TBWA\Hunt|Lascaris' work echoing loudly.


With production work by Produce Sound, they won campaign Gold in ‘Script’, as well as campaign Silver in 'Travel' for the City Lodge Town Lodge's six-parter, 'The Real Cost...': 'Night Weeping', 'Pleasure Cave', 'Lumpy Futon', 'Makoti', Umsebenzi' and 'Nsizwa':













TBWA\Hunt\Lascaris was also awarded campaign Bronze in ‘Social Behaviour & Cultural Insights’, again with production work by Produce Sound, for City Lodge Town Lodge's 'The Real Cost' and 'Nothing for Mahala':





Ogilvy Johannesburg - also with Produce Sound - also walks home with campaign Silver in the ‘Other FMCG’ category, for their 'Revenge of the Cockroach' and 'Revenge of the Mozzie' work for Doom's Tiger Brands:





2019 Cannes Lions Radio & Audio winners


AwardEntrant / Idea CreationClientProductTitleCountry
Grand Prix 360I, New York / HBO, New YorkHBOWESTWORLDWESTWORLD: THE MAZEUSA
Gold LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Gold Lion CampaignDAVID, MiamiBURGER KINGBURGER KINGBK BOT 92 WHOPPERSUSA
Gold Lion CampaignDAVID, MiamiBURGER KINGBURGER KINGBK BOT CHICKEN PERSONSUSA
Gold Lion CampaignDAVID, MiamiBURGER KINGBURGER KINGBK BOT TASTES LIKES MATHUSA
Gold Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGENIGHT WEEPINGSOUTH AFRICA
Gold Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGEPLEASURE CAVESOUTH AFRICA
Gold Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGELUMPY FUTONSOUTH AFRICA
Gold Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGEMAKOTISOUTH AFRICA
Gold Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGEUMSEBENZISOUTH AFRICA
Gold Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGENSIZWASOUTH AFRICA
Gold LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Silver Lion CampaignOGILVY JOHANNESBURGTIGER BRANDSDOOMREVENGE OF THE COCKROACHSOUTH AFRICA
Silver Lion CampaignOGILVY JOHANNESBURGTIGER BRANDSDOOMREVENGE OF THE MOSQUITOSOUTH AFRICA
Silver Lion CampaignMCCANN MILTON KEYNES / MRM//McCANN SPAIN, MadridVAUXHALLASTRACINDERELLAUNITED KINGDOM
Silver Lion CampaignMCCANN MILTON KEYNES / MRM//McCANN SPAIN, MadridVAUXHALLASTRAJACK & THE BEANSTALKUNITED KINGDOM
Silver Lion CampaignMCCANN MILTON KEYNES / MRM//McCANN SPAIN, MadridVAUXHALLASTRAUGLY DUCKLINGUNITED KINGDOM
Silver LionISOBAR , Amsterdam / ACHTUNG!mcgarrybowen, AmsterdamVOLKSWAGENVOLKSWAGEN APPLICATION SNELWEG SPROOKJES THE NETHERLANDS
Silver Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGENIGHT WEEPINGSOUTH AFRICA
Silver Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGEPLEASURE CAVESOUTH AFRICA
Silver Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGELUMPY FUTONSOUTH AFRICA
Silver Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGEMAKOTISOUTH AFRICA
Silver Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGEUMSEBENZISOUTH AFRICA
Silver Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGENSIZWASOUTH AFRICA
Silver Lion CampaignARNOLD WORLDWIDE, BostonMONSTER.COMMONSTER.COMBIRDUSA
Silver Lion CampaignARNOLD WORLDWIDE, BostonMONSTER.COMMONSTER.COMMO MO MIMMY MIMMYUSA
Silver LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Silver Lion360I, New York / HBO, New YorkHBOWESTWORLDWESTWORLD: THE MAZEUSA
Silver LionMULLENLOWE SSP3, BogotáAB INBEVAGUILA BEERABUSE DISCLAIMERSCOLOMBIA
Silver LionWING, New YorkBRAVOMICIMMIGRANT SONGSIMMIGRANT SONGSUSA
Bronze Lion CampaignSANTO, Buenos AiresCOCA COLASPRITEELISEARGENTINA
Bronze Lion CampaignSANTO, Buenos AiresCOCA COLASPRITEAGAPORNISARGENTINA
Bronze Lion360I, New York / HBO, New YorkHBOWESTWORLDWESTWORLD: THE MAZEUSA
Bronze LionARNOLD WORLDWIDE, BostonMONSTER.COMMONSTER.COMXANTENYXUSA
Bronze LionVIRTUE, CopenhagenCOPENHAGEN PRIDEQ, THE GENDERLESS VOICETHE GENDERLESS VOICEDENMARK
Bronze LionWING, New YorkBRAVOMICIMMIGRANT SONGSIMMIGRANT SONGSUSA
Bronze LionWING, New YorkBRAVOMICIMMIGRANT SONGSIMMIGRANT SONGSUSA
Bronze LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Bronze LionVIRTUE, CopenhagenCOPENHAGEN PRIDEQ, THE GENDERLESS VOICETHE GENDERLESS VOICEDENMARK
Bronze LionNATIONAL GEOGRAPHIC , Sao PauloNATIONAL GEOGRAPHICPLANET OR PLASTIC?SOUNDS OF FUTURE OCEANBRAZIL
Bronze LionDDB CHICAGOMARS WRIGLEY CONFECTIONERYSKITTLESBROADWAY THE RAINBOWUSA
Bronze LionOGILVY MADRIDCEARREFUGEESSOUND OF THE SEASPAIN
Bronze LionWOLF BCPP, SantiagoMUSEO DE LA MEMORIA Y LOS DERECHOS HUMANOSMUSEO DE LA MEMORIA Y LOS DERECHOS HUMANOSTHE MEMORY DIALCHILE
Bronze LionMULLENLOWE SSP3, BogotáAB INBEVAGUILA BEERABUSE DISCLAIMERSCOLOMBIA
Bronze LionWING, New YorkBRAVOMICIMMIGRANT SONGSIMMIGRANT SONGSUSA
Bronze LionVIRTUE, CopenhagenCOPENHAGEN PRIDEQ, THE GENDERLESS VOICETHE GENDERLESS VOICEDENMARK
Bronze LionMULLENLOWE DELTA, QuitoBANCO PICHINCHASPONSORSHIPCOPA DEL IMPULSO/THE CHEERING TROPHYECUADOR
Bronze Lion CampaignCLEMENGER BBDO WELLINGTONHAWKE'S BAY REGIONAL COUNCILHAWKE'S BAY REGIONAL COUNCILTHAT TIME PROFESSOR JOHN BURROWS DIDN’T NEW ZEALAND
Bronze Lion CampaignCLEMENGER BBDO WELLINGTONHAWKE'S BAY REGIONAL COUNCILHAWKE'S BAY REGIONAL COUNCILTHAT TIME JORDIE BARRETT DIDN’TNEW ZEALAND
Bronze Lion CampaignCLEMENGER BBDO WELLINGTONHAWKE'S BAY REGIONAL COUNCILHAWKE'S BAY REGIONAL COUNCILTHAT TIME JOHN KEY DIDN’T NEW ZEALAND
Bronze Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGETHE REAL COSTSOUTH AFRICA
Bronze Lion CampaignTBWA\HUNT LASCARIS, Johannesburg / TBWA\HUNT\LASCARIS, JohannesburgCITY LODGE HOTEL GROUPTOWN LODGENOTHING FOR MAHALASOUTH AFRICA
Bronze LionDHÉLET VMLY&R, Buenos Aires / DHÉLET Y&R, Buenos AiresRIPIOFINANCIAL ADVISORY DOLLAR AGONYARGENTINA
Bronze LionCOSSETTE, Toronto / SICKKIDS FOUNDATION, TorontoSICKKIDS FOUNDATIONSICKKIDS HOSPITALAIR TIMECANADA

Here’s a reminder of the 2019 Radio Lions shortlist in full:

#CannesLions2019: Radio & Audio shortlist

The Cannes Lions Radio & Audio shortlist has been released, with SA seeing four agencies appear with multiple entries making it to the final round at Cannes Lions 2019...

19 Jun 2019


The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!
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