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Winners of the Radio Lions were announced during the second Cannes Lions Communication track award ceremony of the week, held at the Palais on Thursday, 20 June from 7pm.

The Communication Track looks at the big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling.

The Radio & Audio Lions celebrate creative audio content that showcases ideas wired for sound. Work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling, this is creativity for the airwaves and audio content.

Really good radio!

The category received 996 entries, with just 34 Lions awarded: 1 Grand Prix, 4 Gold, 9 Silver and 20 Bronze Lions.

Tseliso Rangaka, ECD of Ogilvy Cape Town served on the Radio & Audio jury.

7 SA creatives selected to judge Cannes Lions 2019

9 May 2019

Jose Miguel Sokoloff, global president of MullenLowe Group Creative Council and chief creative officer for MullenLowe Group UK, MullenLowe Group, global is the 2019 Radio & Audio Lions jury president.

As one of the pre-eminent advertising creative and peace proponents in the world, Sokoloff has been a driving force behind work to aid demobilisation in his native Colombia, while also producing work for brands including Burger King, Unilever and Magnum, winning 28 Lions for MullenLowe in 2018.

Grand Prix in the Radio & Audio category of Cannes Lions 2019 goes to @360i New York for their @WestworldHBO: The Maze campaign with @HBO! #CannesLions   https://t.co/Mz24Q9Ftoz

— Cannes Lions (@Cannes_Lions) June 20, 2019

Sokoloff said:

We are defining the category of radio and audio, not only moving it forward, but also finding its north star, isolating an idea that is rooted in audio.

With production work by Produce Sound, they won campaign Gold in ‘Script’, as well as campaign Silver in 'Travel' for the City Lodge Town Lodge's six-parter, 'The Real Cost...': 'Night Weeping', 'Pleasure Cave', 'Lumpy Futon', 'Makoti', Umsebenzi' and 'Nsizwa':

TBWA\Hunt\Lascaris was also awarded campaign Bronze in ‘Social Behaviour & Cultural Insights’, again with production work by Produce Sound, for City Lodge Town Lodge's 'The Real Cost' and 'Nothing for Mahala':

Ogilvy Johannesburg - also with Produce Sound - also walks home with campaign Silver in the ‘Other FMCG’ category, for their 'Revenge of the Cockroach' and 'Revenge of the Mozzie' work for Doom's Tiger Brands:

2019 Cannes Lions Radio & Audio winners

Here’s a reminder of the 2019 Radio Lions shortlist in full:

#CannesLions2019: Radio & Audio shortlist

19 Jun 2019

The Cannes Lions Festival of Creativity runs from 17 to 21 June 2019, with Cinemark – now known as Ster-Kinekor Sales – the local representatives of Cannes Lions for SA. Visit our Cannes Lions special section for the latest updates!