#CannesLions2016: Integrated Lions winners!
The 2016 Cannes Lions Integrated award ceremony resulted in 13 awards in total.
The Grand Prix award went to BBH New York for their 'House of Cards FU' work for client Netflix:
While many entries succeeded in clever integration across a range of mediums, the winner took this further. “This brilliant work leveraged current culture in the US to draw in its audience. Every element was brilliantly executed,” said Sir John Hegarty.
View the full table of winning work below.
All the 2016 Integrated Lions winners
| Title | Client | Product | Entrant Company | Country | Prize |
| A01 (Integrated Campaign) | |||||
| BREWTROLEUM | HEINEKEN NEW ZEALAND | DB EXPORT | COLENSO BBDO Auckland | NEW ZEALAND | Bronze Lion |
| THE MAN ON THE MOON | JOHN LEWIS | JOHN LEWIS | ADAM&EVEDDB London | UNITED KINGDOM | Bronze Lion |
| BILD - ONLY BILD DARES TO DO THAT | BILD | NEWS | VCCP Berlin | GERMANY | Bronze Lion |
| HOME FOR CHRISTMAS | EDEKA ZENTRALE & CO. KG | EDEKA | JUNG von MATT Hamburg | GERMANY | Bronze Lion |
| #OPTOUTSIDE | REI | REI | VENABLES BELL & PARTNERS San Francisco | USA | Gold Lion |
| HOUSE OF CARDS - FU 2016 | NETFLIX | HOUSE OF CARDS | BBH NEW YORK | USA | Grand Prix |
| SURVIVAL BILLBOARD | MICROSOFT | XBOX / TOMB RAIDER | McCANN LONDON | UNITED KINGDOM | Bronze Lion |
| THE FIRST EVER PINTEREST YARD SALE | SHERWIN WILLIAMS | KRYLON | DEUTSCH New York | USA | Silver Lion |
| FREE THE KIDS | UNILEVER | PERSIL / OMO | MULLENLOWE GROUP London | UNITED KINGDOM | Bronze Lion |
| MCWHOPPER | BURGER KING | MCWHOPPER | Y&R NZ Auckland | NEW ZEALAND | Gold Lion |
| THE BOYS | PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA | BONDS | CLEMENGER BBDO MELBOURNE | AUSTRALIA | Silver Lion |
| ENDLESS POSSIBILITIES | GETTY IMAGES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL | Bronze Lion |
| 500 YEARS OF STORIES | TATE | TATE BRITAIN | GREY LONDON | UNITED KINGDOM | Bronze Lion |
Click here for a reminder of the Cannes Integrated Lions 2016 Lions shortlist in full.
