#CannesLions2016: Film Craft Lions winners!

25 Jun 2016

The 2016 Cannes Film Craft Lions award ceremony resulted in 77 awards in total.

The Grand Prix award went to Droga5 and Epoch Films New York for their 'Under Armour Phelps' work for client Under Armour in the Direction category:

The winner delivered content that elevated the written script and transcended the craft so it became invisible. “The jury was completely immersed in the experience,” said Jury President, Laura Gregory, Founder & Chief Executive Officer of Great Guns.

Click here for Ann Nurock's exclusive event feedback from the Droga5/Under Armour talk at this week's Cannes Lions Festival of Creativity.

View the full table of winning work below.

All the 2016 Film Craft Lions winners

Title	Client	Product	Entrant Company	Production Company	Country	Prize
A01 (Direction)
BECOMING BECKHAM	H&M	H&M	ADAM&EVEDDB London	SONNY London	UNITED KINGDOM	Bronze Lion
TINY DANCER	JOHN LEWIS INSURANCE	PREMIER HOME INSURANCE	ADAM&EVEDDB London	BLINK PRODUCTIONS London	UNITED KINGDOM	Bronze Lion
CLOSE TO HOME	AT&T	AT&T	BBDO New York	ANONYMOUS CONTENT Culver City	USA	Gold Lion
HOME FOR CHRISTMAS	EDEKA ZENTRALE & CO. KG	EDEKA	JUNG von MATT Hamburg	TEMPOMEDIA Hamburg	GERMANY	Bronze Lion
AMBUJA KHALI	AMBUJA CEMENT	AMBUJA CEMENT	EARLY MAN FILMS Mumbai	EARLY MAN FILMS Mumbai	INDIA	Bronze Lion
FLETCHER'S DRIVE	AT&T - IT CAN WAIT	ITCANWAIT.COM	SMUGGLER New York	SMUGGLER New York	USA	Bronze Lion
HENNESSY THE PICCARDS	HENNESSY / LVMH	HENNESSY	DROGA5 New York	SOMESUCH London / ANONYMOUS CONTENT Culver City / MILL+ New York	USA	Gold Lion
KLARNA - "FISH"	KLARNA	KLARNA	MJZ LONDON	MJZ LONDON	UNITED KINGDOM	Bronze Lion
PARALLEL LIVES	THE PRINCE'S TRUST	THE PRINCE'S TRUST	SMUGGLER London	SMUGGLER London	UNITED KINGDOM	Bronze Lion
UNDER ARMOUR USA WOMENS GYMNASTICS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	EPOCH FILMS New York	USA	Gold Lion
UNDER ARMOUR PHELPS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	EPOCH FILMS New York	USA	Grand Prix
ONE MORE DAY	ONEMOREDAY.TODAY	GUN CONTROL PSA	STATION FILM New York City, NY	STATION FILM New York City, NY	USA	Bronze Lion
A02 (Script)
ODE TO SOHO	BRITISH FASHION COUNCIL	LONDON FASHION WEEK	BBH London	BLACK SHEEP STUDIOS London	UNITED KINGDOM	Bronze Lion
THE BOYS 'IMPACT'	PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA	BONDS	CLEMENGER BBDO MELBOURNE	GUILTY CONTENT Melbourne	AUSTRALIA	Bronze Lion Campaign
THE BOYS 'SWIM'	PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA	BONDS	CLEMENGER BBDO MELBOURNE	GUILTY CONTENT Melbourne	AUSTRALIA	Bronze Lion Campaign
THE BOYS 'CYCLE'	PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA	BONDS	CLEMENGER BBDO MELBOURNE	GUILTY CONTENT Melbourne	AUSTRALIA	Bronze Lion Campaign
DEARDADDY	CARE NORWAY	DOMESTIC VIOLENCE AWARENESS	SCHJAERVEN REKLAMEBYRÅ Oslo	TANGRYSTAN Oslo	NORWAY	Gold Lion
LOOKING BACK	CLARK STREET BRIDGE	WRITING SCHOOL	FCB CHICAGO	LORD + THOMAS Chicago	USA	Gold Lion
GIRLS CAN'T CODE	GIRLS WHO CODE	NON-PROFIT	McCANN NEW YORK	TOOL New York City, NY	USA	Bronze Lion
LAST	NIKE	CLOTHING, FOOTWEAR AND ACCESSORIES	WIEDEN+KENNEDY Portland	PARK PICTURES Santa Monica / A52 Santa Monica / WALKER Los Angeles	USA	Silver Lion
A03 (Casting)
TINY DANCER	JOHN LEWIS INSURANCE	PREMIER HOME INSURANCE	ADAM&EVEDDB London	BLINK PRODUCTIONS London	UNITED KINGDOM	Bronze Lion
ULTIMATE DEATH SCENE	SEA SHEPHERD AUSTRALIA	ANTI WHALING	THE WORKS SYDNEY	TAXI FILM Sydney	AUSTRALIA	Bronze Lion
FIREFLY MAN	INDEPENDENT INCUBATOR	OCEDEL	NITTO Tokyo	GEEK PICTURES Tokyo	JAPAN	Bronze Lion
LAST	NIKE	NIKE	PARK PICTURES New York	PARK PICTURES New York	USA	Bronze Lion
A04 (Production Design / Art Direction)
THE WORLD OF AUTISM	AUTISM SPEAKS	AUTISM SPEAKS	BBDO New York	LOBO São Paulo	USA	Bronze Lion
SHOCKWAVE (ONDE DE CHOC)	DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES	FRENCH ROAD SAFETY	LA CHOSE Paris	QUAD PRODUCTIONS Clichy	FRANCE	Bronze Lion Campaign
LOSS OF CONTROL (PERTE DE CONTRÔLE)	DÉLÉGATION À LA SÉCURITÉ ET À LA CIRCULATION ROUTIÈRES	FRENCH ROAD SAFETY	LA CHOSE Paris	QUAD PRODUCTIONS Clichy	FRANCE	Bronze Lion Campaign
CHANNEL 4 REBRAND	CHANNEL 4	CHANNEL 4 REBRAND	4creative London	4creative London	UNITED KINGDOM	Silver Lion
HISTORY OF SOUND	APPLE	APPLE MUSIC	TBWA\MEDIA ARTS LAB Los Angeles	STINK Los Angeles	USA	Bronze Lion
THE CHEESE	KLARNA	FINANCIAL PRODUCTS & SERVICES	DDB STOCKHOLM		SWEDEN	Bronze Lion Campaign
THE SWIM	KLARNA	FINANCIAL PRODUCTS & SERVICES	DDB STOCKHOLM		SWEDEN	Bronze Lion Campaign
THE FISH	KLARNA	FINANCIAL PRODUCTS & SERVICES	DDB STOCKHOLM		SWEDEN	Bronze Lion Campaign
HENNESSY THE PICCARDS	HENNESSY / LVMH	HENNESSY	DROGA5 New York	SOMESUCH London / ANONYMOUS CONTENT Culver City / MILL+ New York	USA	Gold Lion
A DIFFERENT PARIS	AIRBNB	AIRBNB	TBWA\SINGAPORE	SIXTOES TV Singapore / PHOTOPLAY FILMS Sydney / CUTTING EDGE Sydney	SINGAPORE	Bronze Lion
PARALLEL LIVES	THE PRINCE'S TRUST	THE PRINCE'S TRUST	SMUGGLER London	SMUGGLER London	UNITED KINGDOM	Bronze Lion
A05 (Cinematography)
SAMSUNG CYCLING - WE ARE GREATER THAN I - LES DOMESTIQUES	SAMSUNG	SAMSUNG GALAXY	72ANDSUNNY AMSTERDAM	KNUCKLEHEAD London	THE NETHERLANDS	Bronze Lion
SAMSUNG SURF - WE ARE GREATER THAN I - WITHOUT YOU I’M NOTHING	SAMSUNG	SAMSUNG GALAXY	72ANDSUNNY AMSTERDAM	STINK London	THE NETHERLANDS	Bronze Lion
HENNESSY THE PICCARDS	HENNESSY / LVMH	HENNESSY	DROGA5 New York	SOMESUCH London / ANONYMOUS CONTENT Culver City / MILL+ New York	USA	Gold Lion
TREASURE TODAY	MEMORIESLAB	MEMORIESLAB	FRED & FARID SHANGHAI	FRED & FARID SHANGHAI	CHINA	Bronze Lion
SHARK DANCER	HUAWEI	MATE S	OGILVY & MATHER SHANGHAI	RSA FILMS London	CHINA	Bronze Lion
UNDER ARMOUR USA WOMENS GYMNASTICS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	EPOCH FILMS New York	USA	Silver Lion
UNDER ARMOUR PHELPS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	EPOCH FILMS New York	USA	Gold Lion
A06 (Editing)
CLOSE TO HOME	AT&T	AT&T	BBDO New York	ANONYMOUS CONTENT Culver City	USA	Silver Lion
SONY TKO	STINKDIGITAL	SONY ACTION CAM	BIG CHOP London	BIG CHOP London / SPINDLE PRODUCTIONS Norwich	UNITED KINGDOM	Gold Lion
UNDER ARMOUR USA WOMENS GYMNASTICS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	EPOCH FILMS New York	USA	Silver Lion
UNDER ARMOUR PHELPS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	EPOCH FILMS New York	USA	Silver Lion
A07 (Use of Original Music)
YOUR FUTURE IS NOT MINE	ADIDAS	ADIDAS ORIGINALS	SQUEAK E CLEAN PRODUCTIONS Los Angeles	RSA FILMS Los Angeles	USA	Gold Lion
ENVY	SVENSON	HAIR TREATMENT CLINIC	TAPSA \| Y&R Madrid	LEE FILMS Madrid	SPAIN	Bronze Lion
HOUSE MAID	KATAOKA&CO.,LTD	VAN HOUTEN COCOA	AOI PRO Tokyo	AOI PRO Tokyo	JAPAN	Bronze Lion
BIGGER THAN US	HARMAN INTERNATIONAL/ JBL	JBL HEADPHONES	AMUSEMENT PARK ENTERTAINMENT Los Angeles	AMUSEMENT PARK ENTERTAINMENT Los Angeles	USA	Bronze Lion
A08 (Use of Licensed / Adapted Music)
JANE	HP	SPROUT	180LA Santa Monica	PARK PICTURES Santa Monica / AGORAPHONE Brooklyn	USA	Bronze Lion
COMPTON	THE GRAMMYS	THE 58TH GRAMMY AWARDS	TBWA\CHIAT\DAY Los Angeles	TBWA\CHIAT\DAY Los Angeles	USA	Bronze Lion
SUPER BOWL BABIES CHOIR	NATIONAL FOOTBALL LEAGUE	SUPER BOWL 50	GREY NEW YORK	TOWNHOUSE 23 New York / PARK PICTURES New York / EXILE Santa Monica	USA	Silver Lion
WIENER STAMPEDE	HEINZ	HEINZ CONDIMENTS (KETCHUP VARIETY, MUSTARD, BBQ SAUCE)	DAVID Miami	BISCUIT FILMWORKS Los Angeles / CUT + RUN Santa Monica / THE MILL Los Angeles	USA	Bronze Lion
UNDER ARMOUR USA WOMENS GYMNASTICS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	EPOCH FILMS New York	USA	Silver Lion
UNDER ARMOUR PHELPS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	EPOCH FILMS New York	USA	Gold Lion
LAST	NIKE	CLOTHING, FOOTWEAR AND ACCESSORIES	WIEDEN+KENNEDY Portland	PARK PICTURES Santa Monica / A52 Santa Monica / WALKER Los Angeles	USA	Bronze Lion
A09 (Sound Design)
TELL THE WORLD	DELTA	DELTA AIR LINES	SMUGGLER New York	SMUGGLER New York	USA	Silver Lion
PAPER	HONDA	HONDA	FACTORY London	FACTORY London	UNITED KINGDOM	Bronze Lion
HENNESSY THE PICCARDS	HENNESSY / LVMH	HENNESSY	DROGA5 New York	SOMESUCH London / ANONYMOUS CONTENT Culver City / MILL+ New York	USA	Gold Lion
A10 (Animation)
PAPER	AMERIAN HONDA MOTOR CO.	HONDA	RPA Santa Monica	RESET Santa Monica / ROCK PAPER SCISSORS Santa Monica / A52 Santa Monica	USA	Silver Lion
MALAK AND THE BOAT	UNICEF	HUMANITARIAN AID	180LA Santa Monica	HOUSE OF COLORS Sao Paulo	USA	Silver Lion
THE WORLD OF AUTISM	AUTISM SPEAKS	AUTISM SPEAKS	BBDO New York	LOBO São Paulo	USA	Bronze Lion
MOG'S CALAMITY	SAINSBURY'S	SUPERMARKET	AMVBBDO London	OUTSIDER London	UNITED KINGDOM	Bronze Lion
JUSTINO	LOTERÍAS Y APUESTAS DEL ESTADO	CHRISTMAS LOTTERY	LEO BURNETT Madrid	PASSION PICTURES London / BLUR PRODUCCIONES Madrid / MILFORD FILM & ANIMATION Stockholm	SPAIN	Silver Lion
ITV KNITTED AD BREAK	ITV	ITV	ITV CREATIVE London	ITV CREATIVE London	UNITED KINGDOM	Silver Lion
SSE 'PIER'	ADAM&EVEDDB	SSE	THE MILL London	ACADEMY FILMS London	UNITED KINGDOM	Gold Lion
A11 (Visual Effects)
UNDER ARMOUR RULE YOURSELF	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	RESET Santa Monica	USA	Bronze Lion
SHOCKWAVE (ONDE DE CHOC)	ROAD SAFETY	ROAD SAFETY	QUAD PRODUCTIONS Clichy	QUAD PRODUCTIONS Clichy / FIX STUDIO Clichy	FRANCE	Bronze Lion Campaign
LOSS OF CONTROL (PERTE DE CONTRÔLE)	ROAD SAFETY	ROAD SAFETY	QUAD PRODUCTIONS Clichy	QUAD PRODUCTIONS Clichy / FIX STUDIO Clichy	FRANCE	Bronze Lion Campaign
HENNESSY THE PICCARDS	HENNESSY / LVMH	HENNESSY	DROGA5 New York	SOMESUCH London / ANONYMOUS CONTENT Culver City / MILL+ New York	USA	Gold Lion
CHEMICAL BROTHERS 'WIDE OPEN'	VIRGIN RECORDS	CHEMICAL BROTHERS	THE MILL London	OUTSIDER London	UNITED KINGDOM	Gold Lion
SKY 'Q'	SKY	SKY Q FLUID VIEWING	THE MILL London	BROTHERS AND SISTERS London / BISCUIT FILMWORKS London	UNITED KINGDOM	Bronze Lion
SSE 'PIER'	ADAM&EVEDDB	SSE	THE MILL London	ACADEMY FILMS London	UNITED KINGDOM	Gold Lion
A12 (Achievement in Production)
HIGH SCHOOL GIRL?	SHISEIDO CO.,	SHISEIDO'S PRODUCTS (MAJOLICA MAJORCA / INTEGRATE)	WATTS OF TOKYO	WATTS OF TOKYO	JAPAN	Gold Lion
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI	TARGET	RETAIL	DEUTSCH LA	WONDROS Los Angeles	USA	Bronze Lion
OK GO — UPSIDE DOWN & INSIDE OUT	S7 AIRLINES	S7 AIRLINES	TUTKOVBUDKOV Volgograd	PROFILM Moscow / BOB INDUSTRIES Santa Monica	RUSSIA	Bronze Lion