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Vicinity: The Year in Data

It's been an explosive year for Vicinity Media...

Issued by Vicinity Media

10 Feb 2022

Vicinity: The Year in Data

We served 400 million impressions in total within applied geofences, as verified by Location Sciences, collected 3 billion data points, and drove 11 702 899 consumers to store.

Click below for our Vicinity: The Year In Data one-pager to see our highlights from the past year.

Vicinity: The Year In Data

Vicinity Media is Africa's first true Premium location based ad network.

Click2Cook. A recipe for success: Turn shopping intent into action13 Nov 12:13
Industry insights: Consumers still aspire, but planning is everything08 Aug 10:17
From clicks to tills: How to drive and measure year-end sales success25 Jul 13:39
Measurement that matters: Turning omnichannel campaigns into real-world results03 Jul 14:21
Powerful analytics measure real-world results with precision06 Jun 12:07

Top stories

A screenshot of the ad.

Marketing & MediaCould an alcohol ad encourage children to climb into washing machines?

Karabo Ledwaba 6 hours

Bellville’s award-winning Buy-Back Centre is a new model for South Africa’s unemployment crisis

ESG & SustainabilityBellville’s award-winning Buy-Back Centre is a new model for South Africa’s unemployment crisis

The Greater Tygerberg Partnership 1 hour

Entries open for 2026 Africa Supply Chain Excellence Awards

Logistics & TransportEntries open for 2026 Africa Supply Chain Excellence Awards

42 minutes

SA's product recall trend reflects a healthy regulatory environment

RetailSA's product recall trend reflects a healthy regulatory environment

5 hours

Stellenbosch Uni's Erick Strauss to lead next-gen antibiotics research in Africa

HealthcareStellenbosch Uni's Erick Strauss to lead next-gen antibiotics research in Africa

4 hours

Jumia aims for profit as it fends off Chinese rivals

RetailJumia aims for profit as it fends off Chinese rivals

MacDonald Dzirutwe 5 hours

More news

Wessa pilots Braille signage at Blaauwberg Nature Reserve

ESG & Sustainability

Wessa pilots Braille signage at Blaauwberg Nature Reserve

3 hours

Photos of the living conditions, taken by inspectors from the National Bargaining Council for the Clothing Manufacturing Industry, at Drake Clothing in KwaZulu-Natal. Inspections are carried out with SARS, immigration officials and the police. There have been some arrests for breaking immigration law. Photos supplied (GroundUp)

Legal

KZN sweatshops sued for labour law violations

Tania Broughton 7 hours

Image source: PhotoSky –

Education

South Africa's Stem paradox: More women graduates, fewer leaders

5 hours

#MiningIndaba: New deal to accelerate critical minerals beneficiation

Energy & Mining

#MiningIndaba: New deal to accelerate critical minerals beneficiation

7 hours

Image source: ximagination –

Legal

#BizTrends2026 | Bowmans' Richard Bryce & Nazeera Mia: How Africa’s new competition laws could reshape its business landscape

Richard Bryce and Nazeera Mia 23 hours

SANBWA warns that South Africa is on the verge of “water bankruptcy”

ESG & Sustainability

SANBWA warns that South Africa is on the verge of “water bankruptcy”

6 hours

SA sets benchmark for global poultry production efficiency

Agriculture

SA sets benchmark for global poultry production efficiency

7 hours

Adventure tourism delivers R25bn boost to SA economy

Tourism & Travel

Adventure tourism delivers R25bn boost to SA economy

6 hours

SA’s auto industry enters defining moment amid EV pressure

Automotive

SA’s auto industry enters defining moment amid EV pressure

Maureen Phiri 7 hours

Keegan Skinner, Deputy Head – Academics, Reddam House Waterfall

Education

#BizTrends2026 | Reddam's Keegan Skinner: Redefining the pursuit of excellence

Keegan Skinner 2 days

Source: ©Frank Gaertner via

Logistics & Transport

Bakwena upgrades N1 corridor with R27m road rehabilitation

8 hours

Only 7 performances: The Nutcracker dances its way to Cape Town's Artscape

Lifestyle

Only 7 performances: The Nutcracker dances its way to Cape Town's Artscape

3 hours

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