Rivonia-based PR agency, Glass Slipper Communications, has been appointed to assist Dulcé Café in the media launch and national roll out of the franchise chain's new "green-inspired" menu.
Anticipated in-stores from 14 June 2010, Glass Slipper has been working closely with Dulcé Café's Marketing Manager, Brigid Ryall, in formulating an effective, above-the-line communications campaign. This with a drive to speak directly to predominantly consumer media, and impart the group's core strategy of returning to its unique, continental roots.
