Pharo Communications to launch Pink Lady Fortnight

Although barely six months old, Blouberg-based Pharo Communications will be turning the Pink City pinker on Monday with the launch of Pink Lady Fortnight across the Western Cape.

Working with Woolworths, Pick'nPay, Spar and the South African Pink Lady Association the agency is organising a massive apple giveway in Cape Town with over 250 000 apples offered free to consumers in a series of high profile events. The campaign is supported with in-store tastings in Gauteng and Durban, and the first-ever distribution of Business Day in a pink wrapper with a free apple.