Canal+ takes hit as MultiChoice loses 500k subs
Leo Marchandon in Gdansk and Paul Sandle
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Alphabet Soup wins Datapro
Specialist media agency, Alphabet Soup, was recently awarded the strategic planning and media buying for Datapro. The campaign was based on Datapro's uncapped Business ADSL Solution, which offers a fully-fledged business solution aimed at the SME market. This new product offers small businesses broadband access to the Internet, utilising an ordinary telephone line and ADSL technology - without the Cap.
The campaign commenced on television on the 1st of June 2004.
