New accounts for the difference engine

Finance Week and Finansies & Tegniek
Following a three-way pitch, the difference engine, SA’s leading Direct/CRM agency has been awarded the direct marketing accounts for Media24 Business Publications magazines, Finance Week and Finansies & Tegniek.

Says Michelle Perrow, MD, "We are particularly excited to be appointed to these ‘story behind the words’ publications. The time is right for the publishing industry to refresh the way subscription marketing has happened. Stay tuned for more breaking news!"

Kaizer Chiefs
Kaizer Chiefs has appointed the difference engine, SA's leading Direct / CRM agency, to handle the re-launch and ongoing management of an exciting new Supporters Programme. Backed by a strong value proposition, the Programme will be tiered to provide an affordable, beneficial offering to Kaizer Chiefs' soccer fans, at all levels.

The new Programme is planned to launch in June 2002. A personalised, photo-id membership card and powerful reward and fulfillment methodology will add tangible value to soccer lifestyles.