Amperzand wins Sobelair account

Amperzand Advertising & Communications Agency have been awarded the national advertising and marketing account for SOBELAIR, Belgian’s oldest established airline. Sobelair, established in 1946, recently introduced flights out of JHB International.

Paul Newman, MD of Amperzand, says, "I believe it was our understanding of the aviation, tourist and allied industries through our client Nationwide Airlines, that helped us secure this prestigious account. I have been invited to Sobelair’s Headquarters in Brussels to discuss the possibility of Amperzand being strategically involved in their global marketing programme.

With the withdrawal of numerous carriers in recent years, it is an exciting account to work on, as the travel market welcomes the launch of an independent, international airline to South Africa."