Riot gets Hip2B²

Riot, a communications company that builds brands with inventive advertising and design solutions underpinned by a brand strategy, has triumphed in a five-way pitch to land the sought after Hip2B² account and will be re-launching the brand established by IT whiz kid turned Afronaut Mark Shuttleworth.

Hip2B² was launched in 2002 as the educational arm to Shuttleworth's "First African" in space campaign. It has evolved into a commercial social responsibility brand that includes clothing, accessories, cameras, USB watches and pens, and other digital products; as well as a television show and a soon to be launched magazine. Profits generated from the sale of the Hip2B² range of products are redistributed into educational projects.