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Life's good at Y&R
LG has awarded its entire through-the line business including advertising and promotions to Y&R Johannesburg. The R80 million account was a tight contest against five other top agencies in South Africa.
Y&R Johannesburg will be the single point of entry to servicing the account although Wunderman, Nota Bene and TCH Bonisa will be integral to the overall implementation of the business.
