Business Systems Group (Africa) appoints Jonathan Advertising

The Business Systems Group (Africa), a business and technology consultancy, has appointed Jonathan Advertising as their advertising agency.

The first two ads have already appeared in Business Day, with a few more to follow this year. The communication aims to position BSG as the local consulting alternative. "BSG are campaigning to improve the image of consultants, to being people you actually like having around. Consultants have a bad image in South Africa, at BSG, we are driven to do everything that we can to make sure that we deliver true value to our clients" said Julia Millard, Head of Marketing at BSG.

"Getting excited about advertising a consultancy in the business systems field wasn't difficult after meeting the people at BSG and understanding their incredible culture and their desire to challenge the global big boys in the consulting field," said Jonathan Stilwell, Creative Director of Jonathan Advertising.