In an unheard of move in the advertising industry, Spindoctors Advertising has appointed 3D Global Strategic Communications to handle its public and media relations.
The account comes into effect on the 1st of September, the aim of this partnership is to build awareness of the company in the industry and the media as well as retaining current clients.
Public Relations differs from advertising in its competencies and focus, and people are disinclined to believe a company that is engaged in self-promotion. Having a third party that understands your business objectives and is able to develop a strategy that aligns with these objectives can significantly enhance and build the profile of your company.
Spindoctors Advertising has been operational for the past three years and creates campaigns for clients across the board but has carved a niche for itself in the pharmaceutical industry. Its clients include some of the major players within this arena.
