
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Volcano Group have won the through the line Patley's Tabasco account. Volcano will kick off their work on the Tabasco account with an extensive national roll out. This initial campaign, focused on education with a strong conversion to sales, targets existing hot sauce users to experience the great Tabasco taste.