Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Trending
Africa to weather billion-dollar storm as “super” El Niño approaches
Simon Jessop and Marc Jones
Jacobs Coffee on balancing innovation and brand leadership
Domaine Rautenbach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Deputy Registrar Johannesburg
- Digital Sales Key Account Manager Sandton
- Group Operations Manager Centurion
- Paid Media Executive Cape Town
- Accounts Payable & Procurement Manager Johannesburg
- General Worker N1N4 Toll Highway
- In-store Coffee Advisor Cape Town
- Business Developer Cape Town
- Personal Assistant Randburg
- Digital Marketing Specialist Umhlanga
International Marketing Council appoints the MediaShop
The International Marketing Council of South Africa (IMC) has appointed the MediaShop as its media agency.
The IMC, headed up by Yvonne Johnston as Chief Executive, was brought into being in August 2000 to create a positive and compelling brand image for South Africa.
At the time, the many messages entering the international arena were as varied as the source and did little for solid brand building. This made it evident that a great need existed for a body able to co-ordinate the marketing initiatives to maximise its efficiency. Thus, the IMC's main objective is the marketing of South Africa through the 'Brand South Africa' campaign.
