TBWA\Fusion wins first pitch

Newly-established TBWA\Fusion has come out of the gates at cracking pace by winning the Sanlam Investment Management (SIM) account.

TBWA\Fusion is a synthesis of TBWA\Hunt\Lascaris Cape Town and Tequila\Cape Town. The pitch for the Sanlam Investment Management account is the agency's first pitch, and their first win.

"This is a very rewarding win for us," says TBWA\Fusion MD, Ewan Veitch. "SIM recognises the value of our holistic offering, that we are not simply advertising led. We are looking forward to putting our proprietary creative and strategic tools, such as Disruption, to great use on their behalf."

"TBWA\Fusion offers a fully integrated marketing service", comments SIM's Daniël Kriel, Head of Marketing and Sales. "It is our objective to establish a sound investment brand and we identified a need for an agency that provides a holistic approach, rather than a traditional advertising solution, and TBWA\Fusion's approach and their service delivery process are ideally structured to meet that need."