#Orchids&Onions: When Castle Lite gets it right
Brendan Seery
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Arnica account for The Letter Corporation
The Letter Corporation (TLC), washroom-advertising division of Primedia Unlimited, has been commissioned by Galaxy Media on behalf of Pharma Natura to promote Arnica Gel in Cape Town and Johannesburg Planet Fitness gym washrooms for two months.
A call-to-action encourages product purchase via a competition with the entry form on the packaging. The prize - an exotic trip for two to Tour de France!
