Darkstar appointed creative agency for IEC

South Africa's newest challenger advertising agency Darkstar has been confirmed as the communications agency of choice for the IEC after successfully winning a pitch against the incumbent TBWA Hunt Lascaris.

The agency's scope of work is focusing on the 2014 national and provincial elections, extending to the 2016 municipal elections.

The IEC's campaign is currently being aired on TV, radio, print and out of home platforms, supplemented by transit media and a full digital campaign.