Tractor Outdoor in partnership with Corne Krige of CK Outdoor have secured the exclusive Full Wrap advertising rights of the Golden Arrow Transit Fleet.
The Cape Town media market has long been associated with geographic diversity and media fragmentation and now, for the first time, Tractor/CK offers a complete (and affordable) media solution for Cape Town. With bus usage at an all time high and people spending more time out of the home than ever before, it's not surprising that transit media is a highly desirable medium. There are limited outdoor media opportunities in Cape Town's city center but the Golden Arrow transit offering will target almost 3 million mobile and difficult to reach commuters each week and also be visible to a any road user. As the public transport of choice for most Capetonians, the Golden Arrow transit hubs and bus stops are located in high pedestrian and prime retail areas.
