Alphabet Soup wins Walkersons

Alphabet Soup was recently awarded the planning and media buying for Walkersons Private Estate. Walkersons is a prestigious estate in the Dullstroom area; a refined development offering private residential ownership for those who wish to retreat from the pressures of city life. Situated in the heart of the valley, Walkersons offers a rustic garden setting, an elegant bar, restaurant, wine cellar, library and established dams and lakes - well grassed and stocked with rainbow trout.

Alphabet Soup implemented print campaign which commenced in November 2006 and utilises a mixture of glossy lifestyle and property magazines and newspapers. The campaign runs until January 2007.