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5 steps to becoming a smarter target marketer

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia - the home of evidence-based marketing, shared five steps to being a smarter target marketer at Spark Media's recent 'seminar roadshow'...

By Leigh Andrews 8 Nov 2019

The importance of brand positioning in a depressed economy

When the going gets tough, the marketing budget gets slashed. It's an age-old truism that marketing activities are among the first to be cut back during austere times...

By Nona Koza and Gabrielle Gray 5 Nov 2019

Warehousing: A foundation for economic growth

Warehouses tend to be one of the most ignored elements of infrastructure and logistics, but are a fundamental part of the supply chain...

By Geoffrey White 1 Nov 2019

How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

By Mark Wilson 25 Oct 2019

The robot wears Prada: what happens when AI starts giving out fashion tips?

Is fashion styling the next field to be disrupted by artificial intelligence, or will the human eye remain supreme?

By Mark Liu 25 Oct 2019

EFSA launches Africa's first e-commerce Trustmark

The Ecommerce Forum South Africa has launched its Safe.Shop Trustmark. The EFSA provides the Trustmark badge to e-commerce platforms that have been confirmed as being compliant...

24 Oct 2019

#SACSCCongress: How green roofs can contribute to people, profit and planet

Vacant rooftops across all major cities around the world are a dime a dozen. Their concrete surfaces aren't just a waste of space in a highly urbanised world, but also contribute to the heat island effect that afflicts these built-up areas. So why not farm on them?

By Sindy Peters 23 Oct 2019

Ramaphosa opens South Africa's first smartphone factory

President Cyril Ramaphosa has opened South Africa's first smartphone factory at the Dube TradePort in Durban...

21 Oct 2019

6 trends shaping the shopping mall experience

A decade ago, building a profitable mall was simple. If you got the location, size, layout, parking and access routes right, you had retailers and shoppers in the bag...

By Theresa Terblanche 23 Oct 2019

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