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Euromonitor's top 10 global consumer trends for 2019

Market research provider Euromonitor International has released its annual list of top emerging trends that provide insights into consumers' changing values and explores how their behaviour is disrupting business globally.

16 hours ago

#BizTrends2019: Social marketing, and true word (of mouth) power

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things social marketing trend-related over coffee at the end of 2018, I jumped at the chance. This is the first of three overviews of our talking points...

By Leigh Andrews 18 hours ago

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

By Ailsa Wingfield 1 day ago

#BizTrends2019: Africa's new creative direction

It is an exciting time for African creativity. A lot of fresh, new thinking is being injected into the sector, bringing with it strong, contemporary ideas that look to the future while honouring the continent's traditional past...

By Gary Harwood 10 Jan 2019

Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

Unmeltable chocolate and bean-to-bar: A cocoa expert highlights 3 sweet trends

'Tis the season to eat chocolate. And for the chocolate industry, there's nothing sweeter, since this is the time of year when it enjoys a spike in sales and, at least for some, rising profits...

By Kristy Leissle 21 Dec 2018

Pernod Ricard bets on Africa with Jumia investment

Pernod Ricard, the owner of Beefeater gin, Absolut vodka and Jameson whiskey, is strengthening its partnership with African e-commerce player Jumia by buying an unspecified stake...

19 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa

The African Continental Free Trade Area (AfCFTA) aims to create a single continental market for goods and services, with free movement of business persons and investments...

7 Dec 2018

Reclaiming retail relevance with IoT

Retail buzzwords like 'personalisation' and 'omnichannel' are no longer just concepts and strategies that companies are working toward. Today, more retailers are actively deploying new technologies...

By Nathan Clevenger 1 day ago

Pizza Hut opens in Nigeria

Pizza Hut has continued its expansion across the African continent by opening its first restaurant in Nigeria, with two more expected by the end of the year...

18 Dec 2018

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