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UNITED STATES

Marketing and sales merge into one department

The internet has changed the way brands market their products. It's also switched the order of the traditional sales progression...

By Boris Dzhingarov, Issued by Monetary Library 24 Oct 2018

GLOBAL

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

UNITED STATES

How to improve B2B lead generation through outsourced telemarketing services

Technology changed the way in which we act on a day to day basis. It can be seen in all operations that we are used to. This does include business...

By Veselina Dzhingarova 12 Oct 2015

UNITED STATES

Maximising B2B sales revenue stream

Every single sales professional understands the fact that it is not at all easy to make a B2B sale due to the fact that the professional is actually dealing with other professionals...

By Boris Dzhingarov 16 Sep 2015

UNITED STATES

Think globally, act locally AND think again... Not all Austrians yodel

Doing business and doing it well is challenging to begin with, but widening your company's footprint and breaking into new markets is a whole different story...

By Monika D'Agostino 10 Jun 2015

UNITED STATES

89 finalists selected in INMA Awards 2015 competition

DALLAS, US: The International News Media Association (INMA) has announced 89 finalists in the INMA Awards 2015 competition. The annual competition rewards global excellence in sales and marketing among media companies...

5 Mar 2015

UNITED STATES

Taking sales training out of the classroom

US: It doesn't matter how good sales training is, if it doesn't impact with long lasting effects, it won't make a discernible difference to a sales or service person's performance...

By Monika D'Agostino 22 Feb 2015

UNITED STATES

Redefining direct sales to reach Generation C

RIXEYVILLE, US: The direct sales industry has changed very little over the last few decades, incorporating new technologies as they have developed, rather than evolving their business practices to capitalise further on existing markets.

By Henry Buell 20 Jun 2014

UNITED STATES

More woes for PC sales in 2013: survey

NEW YORK, US: More bad news for struggling makers of personal computers: a new forecast on Tuesday suggests sales will fall another 7.8% in 2013 as buyers delay PC purchases or choose an alternative device.

30 May 2013

UNITED STATES

How storytelling enhances the sales process

From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.

By Monika D'Agostino 7 May 2013

UNITED STATES

Women in sales - are we equals?

Last week, on the train back from a business meeting in New York City, I started reading Sheryl Sandberg's book "Lean In".

By Monika D'Agostino 30 Apr 2013

UNITED STATES

Young men: Their beauty secret

CHICAGO, US: While "made for men" beauty products are now mainstream, latest research from Mintel reveals that online retailing is the ultimate shopping channel for American men when it comes to beauty. Indeed, the ease and convenience features of shopping online appeal to some 60% of men aged 18-34 who buy beauty products and agree that buying online is more convenient than shopping in-store. This compares to 52% of women of the same age - and 41% of their older male counterparts (aged 55+).

21 Jan 2013

UNITED STATES

Festive facts from Mintel for the holidays

CHICAGO, US: As the final countdown begins, Mintel gets into the holiday spirit with a variety of festive stats and figures covering food and drink, health, alcohol, shopping, household goods and personal care.

31 Dec 2012

UNITED STATES

Green Monday spending jumps 13% to US$1.275bn

RESTON, US: comScore has reported holiday season retail e-commerce spending for the first 40 days of the November-December 2012 holiday season.

14 Dec 2012

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