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Marketing & Media South Africa



Today's top stories
DigiChat with Andrea: Digital marketing skills, talent and training

Andrea Mitchell

Just less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry.

Read more >>

How to tell if your business needs social media

Catherine Milward-Bridges

Surprised that this is even a topic for discussion? Don't be. Many are still debating the relevance of social media as an integral part of business in SA.

Read more >>

Contextualise yourself

Dylan Laubscher

The current reality of the ad industry is that of Charles Darwin's quote - 'It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.'

Read more >>


Marketing
Does the paid, earned owned model account for content marketing?

Kat Scholtz

The paid, earned and owned (PEO) media model has proven to be a fairly adaptable one. It allows marketers to identify the nature of the different communications tools at their disposal. Read more >>




Memes and the changing of lives

Donovan White

A meme is a statement or action that someone believes in, or mutates if they disagree - all the while socially sharing their message with other people. Read more >>

Advertising
Ashley Bacon takes the baton at fast-growing M&C Saatchi Africa

Issued by M&C Saatchi Abel

Following Rick de Kock's departure from M&C Saatchi Africa to join Barclays as head of the marketing and communications Africa division, Ashley Bacon is assuming responsibility for the company's ambitious growth plans on the continent. Read more >>


CUSTOMER ENGAGEMENT MARKETING

Enhance customer engagement in your company! Fresh insights on customer centricity, social media, mobile, experiential marketing, loyalty, multi-channel marketing & more. More information,

More information, CLICK HERE

Act II goes full monty with new product launch

Issued by Volcano

Act II popcorn has dared to be brave and allowed the Volcano creative team to go full monty, and be as immeasurably 'out-of-the-box' as one can be, when conceptualising the TVC for Act II's new product. Read more >>

The Bleeding Edge - what kind of bang for your buck are you paying for?

Issued by Powerhouse Advertising

For any campaign, agencies and clients should focus on the marketing objectives and develop strategies to best implement and achieve their goals, suited to their marketing budget. The question is however, what and whose goals are being achieved? Read more >>

Cinema
South African short film selected for Cannes
'A Shot at the Big Time,' a short film produced and written by Durban filmmaker and AFDA Durban scriptwriting lecturer, Janet van Eeden has been selected for the Cannes Court Métrage, the short film corner of the official Cannes Festival 2014. Read more >>




Independent Mzansi Short Film Festival call for entries
Design
Ije Nwokorie selected Cannes design jury president
The new Global CEO of Wolff Olins, Ije Nwokorie, has been appointed as the new Design Lions jury president. Read more >>

Digital
@SunfoilCricket cooks on Twitter with 34

Issued by 34

When Sunfoil sunflower cooking oil announced its sponsorship of test cricket in South Africa in 2011, they certainly turned heads. Over the past three years its sponsorship awareness levels have grown significantly and now the brand is making waves on Twitter. Read more >>

Direct Marketing
Handle your digital data with care and respect

Marcus Stephens

South African publishers and brands that want to experience the best returns from their investments in digital advertising and marketing, must be responsible and ethical in the ways that they use the wealth of consumer data they harvest. Read more >>




Education & Training
Willowbridge College Africa - 21st century live stream virtual learning

Issued by Willowbridge College

Willowbridge College's vision is to revolutionise the understanding, implementation and delivery of world-class education, in all aspects within the UK school and FE college framework in earmarked countries in sub-Saharan Africa via their live stream virtual classroom - 21st century education. Read more >>

Events & Conferencing
What you're saying about the Rand Show

Issued by The 2014 Rand Show

If you're still deciding whether or not you'll be getting your share of the Rand Show action this year before it all ends on Monday, 28 April, just check out what some of the Rand Show's visitors have had to say about South Africa's biggest consumer show... Read more >>

Magazines
New Media Publishing brings the 'magic' of augmented reality to Ackermans Club magazine

Issued by New Media

Following digital successes for other client publications, New Media Publishing brings the latest issue of Ackermans Club magazine to life using the power of augmented reality (AR). Read more >>

Media
Parliament's Kholwane supports and endorses MDDA Media Literacy Summit

Issued by MDDA

At the recent MDDA Media Literacy Summit the chairperson of the portfolio committee on communications, S.E. Kholwane, addressed three central questions currently facing the public, government, policy-makers and academy: What is media literacy? How is it changing? And what are the uses of literacy? Read more >>

Online Media
Image optimisation for Google

Issued by 360eight

Images have become more important when it comes to generating traffic to websites. Image search engines and social media platform like Google Images, Pinterest, Tapiture, Twitter and Facebook all use images. Read more >>

Research
AMPS (Jan-Dec 2013)... Storyteller style

Issued by Habari Media

Storyteller is a data insights tool that effectively helps marketers 'de-code' the complex AMPS data, providing a report that is brand-specific, allowing marketers to sidestep the reams of unrelenting and often irrelevant statistics and instead hone directly in on relevant consumer and brand insights. Read more >>

TV
New format for BBC Worldwide
Come Dine With Me South Africa will not be returning for a fourth season as BBC Worldwide focuses its efforts on a fresh and innovative format to produce in the territory, as part of its commitment to premium content in Africa. Read more >>

Youth Marketing
World Creativity Day spent in Eco Ranger style

Issued by HDI Youth Marketeers

Members of the Pikitup and Ogilvy PR teams were invited to HDI Youth Marketeers' head office in Johannesburg on 22 April - World Creativity Day - for an afternoon of identifying the top entries in the Pikitup Eco Rangers school competition. Read more >>


International

WhatsApp claims it has half a billion users
WASHINGTON, USA: WhatsApp now has 500m regular, active users around the world, the free mobile messaging service being acquired by Facebook said. Read more >>

Amazon Prime to distribute old shows from HBO
NEW YORK, USA: Amazon scored has struck a deal with HBO to distribute old shows from the premium cable TV channel to its Prime subscribers, landing a blow to rival Netflix in the streaming video battle. Read more >>

Google online maps give you time travel
SAN FRANCISCO, USA: Google has added virtual time travel to its Internet offerings by letting them turn back the clock on Street View images to show how places have changed over the seven years it has been collecting pictures. Read more >>

Speak your clients' languages - it makes sense
LOS ANGELES, US: Being a multilingual business and being able to communicate with your clients in their own language makes a lot of sense. Read more >>


More International


Ornico new ad showcase

TelevisionRadio  
  
Moir'sTimbercity  



Government

Easter road fatalities 'decline'
Government has made headway in reducing road carnage based on preliminary road safety campaign figures, Transport Minister Dipuo Peters said on Wednesday. Read more >>

Revitalised HR component needed for SANDF - Review
There is an urgent need to rejuvenate and expand the human resource component of the South African National Defence Force (SANDF), says Defence Minister Nosiviwe Mapisa-Nqakula. Read more >>

Better health care for sexual assault survivors
More than 170 nurses and doctors in Gauteng have been trained to respond appropriately to the health needs of survivors of sexual assault. Read more >>

Union Buildings celebration for Freedom Day

More Government news


Lifestyle

GLA is Merc's new urban warrior

Henrie Geyser: motoring editor

Mercedes-Benz has taken its first steps into the popular compact SUV market with a new GLA which is not only the most appealing A Class to date but also the three-pointed star's challenger in the upper end of the market where is takes on the BMW X1 and the Audi Q. Read more >>


New accounts

  • XL Millennium to manage IPRA World Congress 2015 - more info
  • High level food account awarded to Mango-OMC - more info

More accounts  Submit a New account


Jobs offered

Traffic Manager - Johannesburg
Traffic Manager opportunity at Promise. Read more >>


PR Account Manager - Cape Town
Boutique Cape Town based PR agency looking for a superstar account manager to join our small specialist team working on clients in the business and lifestyle sectors. Read more >>


Head - External Communication - Johannesburg
Leading financial institution is seeking a head of external communications to manage the external reputation of the business Read more >>


Digital Sales Executive - Cape Town
IOL has an opportunity for a digital sales executive who will be responsible for selling IOL'S digital media platforms. Read more >>


Advertising Operations Manager - Cape Town
IOL has a vacancy for an advertising operations manager who will be responsible for the direction and launch of advertising/promotional campaigns on IOL'S digital properties. Read more >>

Account Manager (Advertising - Contract) - Johannesburg
BEE account manager with at least five years ad. agency exp. for exciting, interesting three month contract with TTL agency. Sal R20 to 25000 p.m. Start date 5 May. Read more >>

Junior Research Exec - Cape Town
We require an enthusiastic junior research executive to join our growing Cape Town team. Please apply if you are passionate about research and want a new and exciting challenge. Read more >>

Picture Desk Editor - Johannesburg
A leading South African photograhpic agency is looking for a hardworking picture desk editor. Read more >>

GIS Administrator - Johannesburg
Support the GIS specialist. Completed tertiary education (Geography an advantage). Preferably experience in project-based and data-intensive position. Excellent knowledge of Excel including pivot tables, formulas and data exports. Read more >>

Marketing and Editorial Manager - Johannesburg
International publisher, Fleet Street Publications is looking for an experienced direct marketing manager, with experience in holding seminars, writing, editing, research and product development, to join its business publishing division. Read more >>

Account Director - Johannesburg
SA's leading word of mouth agency is searching for an account director. The position offers great growth, leadership and opportunity for brave innovative work. Read more >>




New events to diarise

Measuring marketing ROI and customer engagement - 10 Jun 2014 Johannesburg
Measuring marketing ROI and customer engagement! Attend this workshop on 10 June - Learn how to master the calculations from financial and customer data to guide your marketing spend and determine ROMI. Read more >>


Brand and marketing management
Vega School of Brand Leadership - 5 May 2014 to 12 Jul 2014 Johannesburg,Durban,Pretoria

Startegic brand leadership
Vega School of Brand Leadership - 6 May 2014 to 12 Jul 2014 Johannesburg,Durban,Cape Town,Pretoria

AdForum
Future Group - 9 May 2014 Randburg

Social media marketing magic
Niche Training - 9 May 2014 to 22 May 2014 Johannesburg,Durban,Cape Town

Mobile West Africa 2014
All Amber - 13 May 2014 to 16 May 2014 Lagos

Social media marketing course
Blue Magnet Digital Academy - 15 May 2014 Johannesburg

Social media content creation
Niche Training - 17 May 2014 to 23 May 2014 Durban,Cape Town

Customer Engagement Marketing Conference
Knowledge Resources - 11 Jun 2014 to 12 Jun 2014 Johannesburg

Future of media and advertising
Future Publishing - 30 Jul 2014 Illovo


Upcoming events

What PR interns must know but don't - 24 Apr 2014 Cape Town
Media and PR industry veterans Beryl Eichenberger and Lynne Smit will share these essential skills on Thursday, April 24. Read more >>

Walt Disney design a princess dress
Forever Friday - 24 Apr 2014 to 3 May 2014 Johannesburg

Decorex Cape Town
Thebe Reed Exhibitions - 25 Apr 2014 to 28 Apr 2014 Cape Town

Design and trend forecast
Thebe Reed Exhibitions - 25 Apr 2014 Cape Town

Millionaire to Billionaire Conference
African Billionaire Events Management - 26 Apr 2014 Johannesburg

Business unusual: Ikasi Experience
BlackReign Communications - 26 Apr 2014 Cape Town


Quotes

Arthur C. Clarke
"The only way of discovering the limits of the possible is to venture a little way past them into the impossible."

More quotes  Submit a Quote




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