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Marketing & Media South Africa

Survé to be sued for a billion?

Harold Wilson said "A week is a long time in politics" and now Independent's Iqbal Survé may be finding a few months is a very long time in the media... Independent has lost a number of top staff, for various reasons, and now it seems Independent and Survé (and others) each in their own personal capacity could be sued by technology billionaire Robert Gumede. And if reports are correct, he'll be asking for only R1bn.

We all sympathise with the plight of the homeless and those in informal settlements, but now the problems facing the homeless and those in these settlements seem to be closer to home for outdoor advertisers, who are finding that the heavy rains in Gauteng have led to billboard theft, writes Tatenda Chiweshe.

Natalie Pool feels that great curated content is not to be underestimated. She reckons brands should wade through the content clutter to discover gems so that users do not have to, because it would be a valuable service brands can and should offer their communities.

A company is more than just the sum of its physical assets says Hilton Rose. It's also the relationships you have with your clients and customers, intellectual property, and much more - and it all helps to build the value of your brand

PS Take a look at the latest ads in the Ornico ad showcase.

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Today's top stories


Gumede to hit Survé with R1bn lawsuit
According to BD Live, Technology billionaire Robert Gumede plans to sue Sekunjalo executive chair Iqbal Survé and Independent Newspapers for a massive R1bn, and according to TechCentral, Communications minister Yunus Carrim says MultiChoice is a bully. Read more >>

Rains lead to billboard theft

Tatenda Chiweshe

Heavy rains in Gauteng have exacerbated the theft of Soweto's billboards - they're durable and waterproof.

Read more >>

Great curated content not to be underestimated

Natalie Pool

Wading through the content clutter to discover gems so that users don't have to, is a valuable service brands can and should offer their community.

Read more >>

Goodwill hunting - Building the value of your brand

Hilton Rose

Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?

Read more >>


Marketing
Reinventing your business model to succeed at the Bottom of the Pyramid

Issued by Knowledge Resources

Most companies underestimate the innovation required to operate successfully in low-income markets. Attend this groundbreaking event that will expose you to the best practices and help you develop successful strategies for this unique market. Read more >>




Advertising
Bright Talks: Sold out success

Issued by Bright Talks

Cape Town has responded so positively to the Bright Talks concept, welcoming Alistair King and Simon Mantell to the podium last Thursday night. The talk was hosted at Bright Creative Space and was a sold-out event. Read more >>

MTN pleads 'guilty'
Pay as you sneer as MTN tries to cow Cell C. Read more >>

Call for AMASA committee nominations
Nominations are sought from industry members to join the new 2014/15 Advertising Media Association of South Africa (AMASA) committee. Read more >>

New name, CI roll-out confirmed by Draftfcb South Africa

Issued by Draftfcb (South Africa)

Draftfcb South Africa CEO, Brett Morris, has announced the roll-out strategy for rebranding the local agencies following the March 10 announcement that the global network and its agencies will be renamed FCB (Foote, Cone & Belding). Read more >>

Branding
Trendsetting Rocket Creative launches retail-focussed VS (Visual Suspension) graphic display system

Issued by Rocket Creative

The Rocket Creative team endeavours to live by the ethos, 'Simple Yet Sophisticated'. Granted, simple to the Rocket Creative team is clearly not simple to all, but that is because the team are experts in their field of being ultra creative and original, solution focussed and results orientated. Read more >>

Direct Marketing
Fact: nine of out ten people open direct mail

Issued by PocketMedia

A plain, non-personalised, boring envelope received in the post ends up in the bin without being opened. That's why PocketMedia Solutions offers numerous direct mail solutions that are unique, cost-effective, user-friendly, highly retainable, and measurable when it comes to return on investment. Read more >>

Events & Conferencing
First five juries announced for Cannes
The first five juries have been announced for the 61st Cannes Lions International Festival of Creativity, 15-21 June 2014, Palais des Festivals, Cannes, France. Read more >>

Magazines
'Imagine', new lifestyle magazine from Pam Golding
The Pam Golding Property group has launched a new lifestyle publication, entitled 'Imagine'. Read more >>

Media
Scottish writers slam SA-backed property development

Marvin Meintjies

A property developer with powerful South African backing claims that his new building, which is planned for Edinburgh in Scotland, will be a "vibrant scheme". Read more >>

Mobile
Data centres‚ cloud services key to MTN Business's growth plan

Thabiso Mochiko

MTN Business‚ is set to open more data centres in key markets where it operates as it rolls out its cloud services and video-conferencing to more markets. Read more >>

Channel Mobile leads the way into Africa

Issued by Channel Mobile

Africa is open for business, and this, by all accounts, bodes well for players within the mobile marketing space. As a leading South African brand, Channel Mobile is leading the way by developing innovative platforms for real engagement across the African continent. Read more >>

PR & Communications
PRISM Awards announces judging panel
The 2014 PRISM Awards have announced the names of the 40 communication specialists who will adjudicate the 174 entries. The results will be announced at the awards ceremony on Sunday 6 April at The Maslow Hotel in Sandton. Read more >>

Printing
Printing - Differentiate or perish says Colourtone Aries

Issued by Colourtone Aries

Edward Hastings Chamberlain, in his monopolistic competition theory, proposed the concept of product differentiation in 1933. Colourtone Aries believes service or product differentiation is a key driver of marketability but it can be quite complex in a competitive environment. Read more >>

Radio
RAB announces new campaign
The Radio Advertising Bureau South Africa (RAB) has launched its 'On the Spot' campaign to reposition radio in the minds of advertisers and their agencies as a primary and effective advertising vehicle. Read more >>


International

Toshiba sues South Korean rival for corporate spying
TOKYO, JAPAN: Japan's Toshiba has slapped South Korean rival SK Hynix with a lawsuit seeking damages claiming that it received sensitive trade secrets from a Japanese engineer. Read more >>

AT&T wins clearance to buy Leap Wireless
WASHINGTON - US regulators conditionally cleared AT&T's US$4bn deal for Leap Wireless, which gives the telecommunications company more spectrum and the Cricket prepaid phone franchise. Read more >>

France's Vivendi favours Numericable in telecoms bidding war
PARIS, FRANCE: French consortium Vivendi said it was entering exclusive negotiations with Numericable to sell the cable operator its telecommunications unit SFR, shrugging aside France's industrial renewal minister's bid to scupper the cable operator's bid. Read more >>


More International


Ornico new ad showcase

TelevisionRadio  
  
SantamPanado  



Government

SANParks commits to combat poaching, conflict in Africa
The Howard G. Buffett Foundation; the Nature Conservation Trust (NCT); and South African National Parks (SANParks) have announced a R255 million, three-year initiative to combat rhino poaching in the Kruger National Park and test anti-poaching tactics that can be applied in other regions of Africa, where poaching can be a source of funding for armed groups. Read more >>


(Image: GCIS)
Minister Joemat-Petterson takes report on legal review
Agriculture, Forestry and Fisheries Minister Tina Joemat-Pettersson says she has approached the North Gauteng High Court to ask that the Public Protector's findings into a multi-million fishing vessel tender be reviewed. Read more >>

Rate hike projections overdone: Reserve Bank
Market expectation of a further 200 basis points increase in the repo rate this coming year is overdone, says Reserve Bank Governor Gill Marcus. Read more >>


More Government news


Lifestyle

Orient Express rebrands: Crazy... or clever

Brian Berkman

When I first heard that Orient-Express had rebranded as Belmond my immediate reaction was what a crazy and misguided waste of brand equity. When I think Orient-Express, I think Agatha Christie, Lalique art decor crystal panels, and the elegance and romance of a bygone area. Read more >>


New accounts

  • Engage Joe Public signs Hippo Comparative Services - more info

More accounts  Submit a New account


Jobs offered

Digital Strategist - Cape Town
We need a digital strategist! Combine your one+ years of strategy experience and love of all things digital...and you could find a home at Techsys! Read more >>


Senior Copywriter and Proofreader - Johannesburg
Our client is the custodian of several leading brands, target market middle to high LSM in the retail industry. Super opportunity to join the group marketing team. Read more >>

Office Manager and PA - Cape Town
Opulence is what most of us dream of. This is an opportunity to be a part of the dynamic and expanding brand for the greater things in life: Opulent Living! Read more >>

Digital Project Manager - Cape Town
Oxford University Press, an equal opportunity employer, seeks a digital project manager to fill this permanent post in its Creative Services Department, based in the Cape Town area. Read more >>

Digital Marketing Co-ordinator - Cape Town
Fantastic opportunity for an experienced SEO enthusiast to join a rapidly growing Australian company. Read more >>

Account Manager - Johannesburg
Blk Ops is on the hunt for an inspired and driven account manager to take the lead on some of SA's best loved brands. Read more >>

Senior Lecturer/Lecturer - Marketing Management - Cape Town
Stellenbosch University has an opportunity in their Department of Business Management for a senior lecturer or a lecturer to teach under and postgraduate modules in marketing management. Read more >>

Senior Lecturer/Lecturer in Mathematics Education - Cape Town
Stellenbosch University offers an opportunity to candidates with an appropriate PhD degree on a senior lecturer or lecturer level to teach under and postgraduate modules in mathematics education. Read more >>




New events to diarise

Illustrated infographics and animation workshop
Multidimensions - 26 Feb 2014 to 20 May 2014 Cape Town,Sandton

Carmina Burana
21 Mar 2014 Cape Town

Sunday jazz
Bharooch - 30 Mar 2014 Wynberg 7824 Cape Town

Building and leading high-performance teams
TrainHR - 11 Apr 2014 Fremont

Leadership, Management & Motivation
TrainHR - 15 Apr 2014 Fremont

90-Day Turn Coaching System for HR leaders
TrainHR - 15 Apr 2014 Fremont

Challenges, obstacles and compromise
TrainHR - 16 Apr 2014 Fremont

Who, why, and what are we documenting
TrainHR - 16 Apr 2014 Fremont

Brand building in development markets
Vega School of Brand Leadership - 6 May 2014 to 8 May 2014 Cape Town

Graphic and web design workshops
Multidimensions - 9 May 2014 to 30 May 2014 Cape Town

Introduction to web design
Vega School of Brand Leadership - 13 May 2014 to 19 Aug 2014 Johannesburg

New Media Branding and Marketing Summit
Cornerstone Consultancy International - 29 May 2014 to 30 May 2014 Johannesburg

Word-of-Mouth
Vega School of Brand Leadership - 2 Jun 2014 to 4 Jun 2014 Cape Town

Graphic and web design workshops
Multidimensions - 3 Jun 2014 to 13 Jun 2014 Johannesburg

Brand practice and entrepreneurship
Vega School of Brand Leadership - 19 Aug 2014 to 21 Aug 2014 Cape Town


Upcoming events

Website and email optimisation workshops - 18 Mar 2014 to 2 Apr 2014 Johannesburg,Cape Town,Durban
Get to SA's only website and email optimisation workshops: see how we increased conversions from 3% to 32% and grew a newsletter from 10,000 to 238,000 in three months. Read more >>


UCT foundation of graphic design short course
GetSmarter - 17 Mar 2014 to 23 May 2014 Countrywide

Public relations campaign - planning programmes
Provox Centre for Public Relations and Communicati - 17 Mar 2014 to 23 Jul 2014 Rustenburg,Middelburg,Randburg,Cape Town,Limpopo,Durban

Technical report writing
Alusani Skills & Training Network - 17 Mar 2014 to 18 Mar 2014 Johannesburg

Effective project administration
Alusani Skills & Training Network - 17 Mar 2014 to 19 Mar 2014 Johannesburg

Effective project administration
Alusani Skills & Training Network® - 17 Mar 2014 to 19 Mar 2014 Johannesburg

Technical report writing
Alusani Skills & Training Network® - 17 Mar 2014 to 18 Mar 2014 Johannesburg


Quotes

Cicely Tyson
"You never know what motivates you."

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