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The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 2 days ago

Faithie © –
Why and how to add ephemeral content to your marketing strategy

Temporary content and impermanence is the name of the game when it comes to social media for consumers in 2018. Here's why you're missing out if Snapchat, Periscope, Facebook Live and Instagram Stories aren't part of your brand's marketing strategy...

By Leigh Andrews 12 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

freestocks.org via .
The true value of Twitter for brands that want to be effective

Why do brands need Twitter if there are hundreds of channels that already clutter our days? Shae Leigh explores the reasons why Twitter is still very relevant...

By Shae Leigh 22 Mar 2018

Midem and Trace team up to support African music industry
Midem and Trace team up to support African music industry

Midem has announced the launch of its High-Potential Markets Programme with the Trace channel, to support the African music industry...

15 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.
Building a business for the long-term in Africa

A successful business in Africa, like MTN, has a number of key principles that underpin the success of businesses in Africa, including building a strong market position while maintaining a challenger mindset, a strong brand, modern technology and great people...

8 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town
Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

"The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners."

6 Mar 2018

Africa's growth story celebrated
Africa's growth story celebrated

The 5th Annual Commonwealth Africa Summit in London, in March, will take place under the theme 'Common Good'...

5 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Nairobi, Kenya. © John Wollwerth via
Creating safer cities to help drive greater economic growth

The majority of the world's citizens reside in urban areas and when cities are managed effectively, they can provide their inhabitants with vital opportunities for economic development...

By Roy Alves 5 Mar 2018

The time for Africa is not now - Africa is now
The time for Africa is not now - Africa is now

If you have not seen it, global is fast looking at Africa more and more as a place of innovation...

By Khangelani Dziba 28 Feb 2018

Mike Archer, creative director, Adwork, Lagos, Nigeria.
How to increase ad spend in Nigeria

There's plenty of money in Nigeria, but will it be enough to woo back brands, asks a creative director in Lagos...?

By Mike Archer 23 Feb 2018

Personal branding: The value of a platform
Personal branding: The value of a platform

Mike Saunders writes about how ultimately the internet gives people an opportunity to scale their platform easily, giving them the opportunity to influence more and sell more...

By Mike Saunders 12 Feb 2018

Lee Applbaum, global chief marketing officer, Patrón Spirits International.
#MeettheMarketer: Marketers are relying too heavily on data

The global chief marketing officer for Patrón Spirits International, Lee Applbaum, talks about how to deliver creative and beautiful marketing...

By Louise Marsland 8 Feb 2018

Brand consistency: Taking marketing to a higher level
Brand consistency: Taking marketing to a higher level

In the highly competitive business landscape where social media and customer experience are adding complexity to a global landscape, marketing needs to evolve...

By Paula Sartini 6 Feb 2018

Absolut creative collaboration.
Change the way the internet sees African creativity

The Absolut African Art Intervention is continuing in its mission to change how the world views African creativity...

6 Feb 2018

Africa has to fight against the "cancer of corruption"
Africa has to fight against the "cancer of corruption"

The fight against corruption is critical for Africa's sustainable development, says the Economic Commission for Africa's Vera Songwe...

1 Feb 2018

Pixabay via .
What's trending? Retro-millennia

Perhaps as a reaction to the disillusionment of adulthood, the millennial generation is looking back to the comforts of childhood brands and media as a balm for their collective pre-mid-life-crisis...

By Bronwyn Williams 29 Jan 2018

Superunion launches as next-generation brand agency
Superunion launches as next-generation brand agency

23 January 2018 saw the launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services...

Issued by Superunion 24 Jan 2018

Mathew Weiss, The Brand Union Africa managing director.
#BizTrends2018: Branding is the key to unlocking company innovation

The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...

By Mathew Weiss 8 Jan 2018

Predictions for 2018: What the investors said
Predictions for 2018: What the investors said

We're into a new year, and it's time to get to work. But what does 2018 have in store for us?

By Gabriella Mulligan 4 Jan 2018

Alika Dangote featured on the Nasdaq billboard in New York.
Bloomberg's 50 most influential in 2017 includes one African

Nigerian business tycoon Aliko Dangote was the only African that made Bloomberg Media's annual global list of the 50 most influential businesspeople in 2017...

7 Dec 2017

To build a better customer experience, start with the architecture
To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...

By Richard Mullins 1 Dec 2017

Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.
Brand Science joins Brand Union to form new market offer

Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to form a dynamic new market offer...

24 Nov 2017

mSurvey launches first CX survey in Kenya
mSurvey launches first CX survey in Kenya

Telcos lead in Kenya as mSurvey reveals the first industry Net Promoter Score Benchmarking for Africa, in an industry-first benchmarking metric...

16 Nov 2017

New Zee TV branding.
Zee TV Africa rebrands globally

Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years...

10 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

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