Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand...
By Oresti Patricios 25 May 2017
Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…
3 Feb 2017
Avis Southern Africa has announced its appointment of Luis de Sousa as country manager for Mozambique...
11 Oct 2016
Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management...
23 Sep 2016
For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says...
14 Jul 2016
South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index...
Ornico 11 Jul 2016
President of Mozambique and The Coca-Cola Company chairman and CEO open fully-automated, world-class bottling plant in Mozambique...
20 Jun 2016
The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...
Louise Marsland 20 Jun 2016
Five things you need to know about the future of the retail market in sub-Saharan Africa...
Louise Marsland 16 Jun 2016
Campaign launched to entice business travelers from Africa to stay and sample tourist wares of Johannesburg...
1 Jun 2016
Nurturing and encouraging a different way of thinking by Africa's thought leaders - and about Africa by the rest of the world - was emphasised...
26 May 2016
A new flower show has launched in Cape Town, South Africa, for 27-30 October 2016...
26 May 2016
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
Staff Reporter 21 Sep 2013
This year saw the introduction of a new category at The Loerie Awards - for the Rest of Africa and the Middle East, sponsored by the Mail & Guardian. The category gave non-South African work a chance to shine and the audience saw two Gold Loeries awarded, as well as three Silver statues and seven Bronzes.
27 Sep 2012
MINI has announced that it will be the official vehicle sponsor of the 2012 Put Foot Rally crew, Shake & Bake, for their 17 day adventure through Africa.
28 May 2012
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
Issa Sikiti da Silva 25 May 2011
SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.
Issa Sikiti da Silva 9 May 2011
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011
The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.
23 Feb 2011
Following the first two pilot retail stores, Mozambican cellular operator, mcel has reappointed international branding company, HKLM to continue the retail roll-out with the design and shop-fitting of a further 15 outlets.
29 Jan 2010
The recent opening of the Maputo flagship store for Mozambican cellular operator mcel is the culmination of a major rebranding journey using the services of brand company HKLM. According to said HKLM group MD Sean McCoy, the strategic brand rejuvenation presented some interesting challenges.
13 Dec 2007
According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.
5 Dec 2007
A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.
30 Nov 2007
Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.
22 Nov 2007