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Celebrity branding in Nigeria
[Desmond Ekeh] Companies now eagerly part with cash to ensure that celebrities are effectively used to promote their brands especially via the electronic media. But, how do consumers perceive some of these efforts. Again, have consumers been truly influenced, as a result, to switch brands?
UBA aims to be Africa's sixth largest bank in 2010

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank. 5 Dec 2007 09:00


African nations agree to $1 billion Indian satellite project

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure. 30 Nov 2007 12:04




Music video project for Africa

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry. 22 Nov 2007 14:43


Joining forces for cool-drinks, cool music

The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack. 17 Aug 2007 13:01


New team for insurance giant's Africa arm

The Liberty Group announces new team for Rest of Africa to drive strategic growth. 16 Aug 2007 11:21




Zimbabwe to launch international marketing campaign

The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke has described as negative publicity on Zimbabwe. 14 Aug 2007 12:07


Groundbreaking cool-drink advertisement launches in Nigeria

[Emeka Enyadike] The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad. 14 Aug 2007 11:30


Zimbabwe's battle of the brands

Zimbabwe's economy may be crumbling, but it's business as usual in the branding business. 31 Jul 2007 11:49


Egypt to sell public sector bank

Egypt agreed on Monday to offer 80% of the country's third-largest public sector bank, Banque du Caire, to a strategic investor, a cabinet spokesman told AFP. 12 Jul 2007 08:22


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