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Episode 105: The 2014 DMASA Assegai - Integrated Marketing Awards

Date: 12 Sep 2014
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Episode 104: Mike Wronski, Fred Roed and Oresti Patricios

Date: 5 Sep 2014
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Episode 103: IMC conference sponsor, Everlytic, talk POPI and email marketing

Date: 1 Sep 2014
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The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Most Valuable African Nation Brand 2012 announced
Most Valuable African Nation Brand 2012 announced

Brand Africa in association with Brand Finance on Friday, 25 May 2012, named South Africa as the Most Valuable African Nation Brand. The event was hosted by Brand Kenya at the Intercontinental Hotel in Nairobi, Kenya.

28 May 2012 11:29

Can you hear your brand?
Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012 12:08

Eugene Yiga
Marketing lessons from the Arab Spring

2011 was the year of the protester. But instead of discussing the bored trustafarians who 'occupied' the world lest they be denied something for the first time in their lives, I'd like to focus on the Arab Spring. How did it happen? And what can we as marketers learn?

By Eugene Yiga 13 Apr 2012 09:39

SA, Africa's most valuable nation brand
SA, Africa's most valuable nation brand

South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.

By Issa Sikiti da Silva 25 May 2011 13:45

Loeries 2011 opens for entries, categories revised
Loeries 2011 opens for entries, categories revised

The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.

15 Mar 2011 13:19

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions.

23 Feb 2011 07:22

Best of South Africa 2011 - bringing SA's best brands together
Best of South Africa 2011 - bringing SA's best brands together

The Best of series publishing concept is a home-grown South African success story which now covers the globe, with these B2B coffee table books currently being published in over 45 countries from Australia to Chile, Kenya to Britain, Belgium to Egypt ... and beyond.

6 Aug 2010 06:43

UBA aims to be Africa's sixth largest bank in 2010

According to the group MD and CEO of United Bank for Africa (UBA) Plc, Tony Elumelu, the Nigerian bank's ambition is to become the 6th largest bank in Africa by 2010, with long term plans to mature as the leading African bank.

5 Dec 2007 09:00

African nations agree to $1 billion Indian satellite project

A critical mass of countries are signing on to a plan for India to invest $1 billion in the Pan-African e-Network satellite project, a joint initiative with the Africa Union aimed at developing the region's information and communication technology (ICT) infrastructure.

30 Nov 2007 12:04

Music video project for Africa

Pan-African music entertainment network MTV Networks Africa and oil marketer Shell have partnered to boost Africa's contemporary music industry.

22 Nov 2007 14:43

Joining forces for cool-drinks, cool music

The Coca-Cola Company and music channel MTV base have entered into a major marketing alliance that will partner the two brands on air, on-the-ground and on pack.

17 Aug 2007 13:01

New team for insurance giant's Africa arm

The Liberty Group announces new team for Rest of Africa to drive strategic growth.

16 Aug 2007 11:21

Zimbabwe to launch international marketing campaign

The Zimbabwe Tourism Authority (ZTA) is planning to launch an international marketing campaign in “the next few weeks” to counter what chief executive officer Karikoga Kaseke has described as negative publicity on Zimbabwe.

14 Aug 2007 12:07

Emeka Enyadike
Groundbreaking cool-drink advertisement launches in Nigeria

The Black Eyed Peas are about to crash onto TV screens around the world as they rock it out in the new Pepsi ad.

By Emeka Enyadike 14 Aug 2007 11:30

Zimbabwe's battle of the brands

Zimbabwe's economy may be crumbling, but it's business as usual in the branding business.

31 Jul 2007 11:49

Egypt to sell public sector bank

Egypt agreed on Monday to offer 80% of the country's third-largest public sector bank, Banque du Caire, to a strategic investor, a cabinet spokesman told AFP.

12 Jul 2007 08:22

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