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Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 3 days ago

Paul Gabriel.
New economic giants rising in Africa

Africa's economic giants face increasing competition from upcoming Kenya and Ethiopia...

15 Sep 2017

Global companies give Africa a second look
Global companies give Africa a second look

South Africa hosts most of the top companies in Africa, but other countries are coming up, according to the United Nations' Africa Renewal...

By Zipporah Musau 11 Sep 2017

Rewards for multinationals investing in Africa
Rewards for multinationals investing in Africa

Many challenges, greater rewards: Drawing a route to market for multinationals in Africa...

By Stefano Niavas 11 Sep 2017

Launching your brand into Africa
Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...

6 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

The second ‘Scramble for Africa' reveals need for IP rights protection
The second ‘Scramble for Africa' reveals need for IP rights protection

For the second time in history, the African continent has become a focal point for global expansion and brand protection is critical...

By Carla Collett 25 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.
How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote...

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Sthembile Shabangu
Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 22 Jun 2017

Alex Acton, WWC head of Business in Africa.
World Wide Creative expands into Africa

Innovation Agency, WWC is quickly becoming recognised as an agency that understands a continent with very unique business challenges. Through its partnerships with global brands, they have provided digital services in Ghana, Cameroon, Uganda, Zambia, Rwanda, Egypt, Zimbabwe and Namibia...

11 Apr 2017

Image by 123RF
New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Dakar. Image by 123RF
Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

4th Addis Agrofood Exhibition in Ethiopia
4th Addis Agrofood Exhibition in Ethiopia

The fourth International Addis Agrofood Agriculture, Agricultural Machinery, Food, Food Technologies and Packaging Exhibition is one of the fastest growing agro-food events...

27 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'
Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management...

23 Sep 2016

Image by 123RF
Egypt wineries struggle to revive derided industry

The Egyptian wine industry strives to win over international wine connoisseurs...

8 Aug 2016

Building your brand, one BRIC at a time
Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries...

By Johan Hanekom 1 Aug 2016

Successful brand experience innovation, tips and examples
Successful brand experience innovation, tips and examples

For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says...

14 Jul 2016

Leading brands in Africa compete for top social media spot
Leading brands in Africa compete for top social media spot

South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index...

Issued by Ornico 11 Jul 2016

Ethiopian soleRebels store, Barcelona, Spain
Green shoe brand helps Ethiopia walk tall

Founder of soleRebels aims to show how Ethiopia can develop while protecting its environment and culture...

By Megan Rowling 28 Jun 2016

Coca-Cola unveils new $130 million bottling plant in Mozambique
Coca-Cola unveils new $130 million bottling plant in Mozambique

President of Mozambique and The Coca-Cola Company chairman and CEO open fully-automated, world-class bottling plant in Mozambique...

20 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

Image by 123RF
#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

Image by 123RF
Welcome to Jozi, Africa!

Campaign launched to entice business travelers from Africa to stay and sample tourist wares of Johannesburg...

1 Jun 2016

#AfricaDay: Call for new thinking about Africa
#AfricaDay: Call for new thinking about Africa

Nurturing and encouraging a different way of thinking by Africa's thought leaders - and about Africa by the rest of the world - was emphasised...

26 May 2016

Flower show for Africa
Flower show for Africa

A new flower show has launched in Cape Town, South Africa, for 27-30 October 2016...

26 May 2016

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