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Biz Takeout's

Episode 182: Augmented reality, Virtual reality & Pokemon Go. Native VML and Y&R SA Partnership

Date: 21 Jul 2016
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Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online...

By Nicola Graves 24 Jun 2016

Visa's #NotATourist campaign unleashes the imagination of travellers to Africa

DAKAR, SENEGAL: Visa, a global payments technology company, announced the launch of NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays...

15 Jun 2015

Lagos uses beach polo to hook investors to 'Dubai of Africa'

West African city looks to a little rebranding to boost its fortunes...

25 Mar 2015

Social media broadens travel in Africa

This year's Social Media Week Lagos, 24 February 2015 is dedicated to travel and Jovago.com will be on hand to educate Nigerians on travel trends and how social media is helping to shape the future of tourism in Africa...

20 Feb 2015

New partnership supports women entrepreneurs in Africa

UN Women and Mara Foundation on 29 January, announced a partnership to enable, empower and inspire women entrepreneurs globally.

30 Jan 2014

Zinto launches campaign to introduce Africa's first free-to-air HD platform to market

To introduce their free-to-air satellite TV platform, OpenView HD, to market, Platco Digital teamed up with Zinto to drive a series of interactive activations to educate consumers about the product offering.

Issued by Zinto Activation Group 24 Jan 2014

34 gets Samsung to 'Switch On' Kenya

As Samsung's partner in their regional expansion plans, 34 developed Samsung Switch On - a consumer-facing communication platform for Samsung to launch new apps into the pan-African market, by asking consumers to tell them what they wanted most to switch on in their lives.

Issued by 34° 6 Nov 2013

Aegis Media unveil Baileys new bottle

Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.

9 Jul 2013

Experiential Marketing - the contagious idea

What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. Experiential Marketing lives in the space where decisions are made.

Issued by Mo-Tseleng 22 May 2013

Tecno P3 formally launched in the Nigerian market

Tecno has partnered with Qualcomm Incorporated and Etisalat to launch their latest smartphone, Tecno P3 into the Nigerian market. Qualcomm is a global leader in next generation mobile technologies while Etisalat Nigeria is one of the foremost network providers in the country.

20 May 2013

[2013 trends] Out-of-the-box branding

No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.

By HKLM Exco Team 31 Jan 2013

[2013 trends] SA's youth trend-o-meter

Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.

By HDI Youth Marketeers Team 31 Jan 2013

Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.

5 Mar 2012

Social television as sign of the times

LAGOS, NIGERIA: Christian Purefoy, a former CNN reporter, recently initiated a user-generated news and video platform, BattaBox, in Nigeria. In its first week of existence, it became the first and only channel to stream the current protests taking place across the country.

24 Feb 2012

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