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Episode 120: Melissa Attree On Brands vs Publishers

Date: 29 Jan 2015
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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Commercial TV white spaces give Ghanaian students cheap internet

Microsoft has launched TVWS in Ghana - and students are benefiting (Video)...

27 Jan 2015 07:25

Political billboards a security threat?

AfricaWatch: A Ghanaian researcher reckons billboards (in Ghana) depicting Nigerian political personages, are a threat to security...

22 Jan 2015 11:14

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Take a walk on the wild side

The opportunity to create memorable and effective advertising has never been greater, says Chris Thomas, chair and CEO of the BBDO network in Asia, the Middle East and Africa...

15 Dec 2014 07:04

Africa-focused RTB platform launches in Nigeria

Increasing the mobile reach in Nigeria for advertisement clients and agencies, Eskimi has launched a Africa-focused mobile real time bidding (RTB) platform...

1 Dec 2014 08:12

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

2.2 wins Gilbeys Ghana account after three-way pitch

BTL agency 2.2, part of the FoxP2 Group, has won the Gilbey's Ghana account after a fiercely contested three-way pitch that saw 2.2 pitted against the incumbent London-based agency as well as a local Ghanaian team...

17 Sep 2014 13:16

Advert vetting - Old problems, new challenges

Vetting is one major assignment that binds the regulatory arm of advertising, Advertising Practitioners Council of Nigeria (APCON) and its critical stakeholders together...

2 Sep 2014 10:31

Brand Communications appointed to strengthen Azito Energie brand

In an aim to strengthen its brand and to develop communication materials in both English and French, Azito Energie, an electricity provider in Côte d'Ivoire, has appointed specialist pan-African agency...

22 Aug 2014 08:26

Joe Public grows in Africa

Communications group Joe Public is excited to announce its partnership with integrated communications agencies Cosse (Nigeria and Ghana) and HWMiT (Zimbabwe)...

Issued by Joe Public 17 Jul 2014 13:31

Better days ahead for Nigeria's outdoor ad industry

The huge potential of the outdoor advertising industry in Nigeria and Africa at large has again been brought to the fore. Stakeholders unanimously agree that better days...

By Clarkson Eberu 16 Jul 2014 09:20

EDGE53 unveils new branding, services

After a campaign that built up excitement around its rebranding, EDGE53, an events production and management company, finally revealed its new look, tagline and twist to its name earlier this week.

16 May 2014 10:40

The Loeries Africa Committee: Yaw Asamoah

With years of experience in the marketing industry, Yaw Asamoah has a strong, in depth knowledge of the marketing environment in West Africa and Africa in general. He founded his first company, Creative Trends in 2004.

6 May 2014 11:45

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