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Episode 124: The IMC Conference Durban

Date: 27 Feb 2015
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Episode 123: Is Design on the 2015 business agenda with Life is Awesome.

Date: 23 Feb 2015
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Episode 122: The show not to miss: World Wide Web Foundation

Date: 13 Feb 2015
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"Super Bowl-worthy" - Nigeria's quest for creativity

The conclusion of the 2015 Super Bowl sparked a spirited conversation amongst my colleagues. Being ad people, we of course, talked about the best and worst adverts...

By Chizobam Ekwerike 24 Feb 2015 14:26

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Digitally bright future for outdoor

Within the next decade, digital advertising is expected to account for more than a quarter of all billboards, as it is increasingly replacing traditional paper billboards across South Africa...

11 Feb 2015 09:55

Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Learn to say 'No'

Saying 'No' can be a liberating experience for an entrepreneur...

By Anton Ressel 9 Feb 2015 10:00

Commercial TV white spaces give Ghanaian students cheap internet

Microsoft has launched TVWS in Ghana - and students are benefiting (Video)...

27 Jan 2015 07:25

Political billboards a security threat?

AfricaWatch: A Ghanaian researcher reckons billboards (in Ghana) depicting Nigerian political personages, are a threat to security...

22 Jan 2015 11:14

How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

Take a walk on the wild side

The opportunity to create memorable and effective advertising has never been greater, says Chris Thomas, chair and CEO of the BBDO network in Asia, the Middle East and Africa...

15 Dec 2014 07:04

Africa-focused RTB platform launches in Nigeria

Increasing the mobile reach in Nigeria for advertisement clients and agencies, Eskimi has launched a Africa-focused mobile real time bidding (RTB) platform...

1 Dec 2014 08:12

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

2.2 wins Gilbeys Ghana account after three-way pitch

BTL agency 2.2, part of the FoxP2 Group, has won the Gilbey's Ghana account after a fiercely contested three-way pitch that saw 2.2 pitted against the incumbent London-based agency as well as a local Ghanaian team...

17 Sep 2014 13:16

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