A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...
19 Sep 2014 06:16
BTL agency 2.2, part of the FoxP2 Group, has won the Gilbey's Ghana account after a fiercely contested three-way pitch that saw 2.2 pitted against the incumbent London-based agency as well as a local Ghanaian team...
17 Sep 2014 13:16
Vetting is one major assignment that binds the regulatory arm of advertising, Advertising Practitioners Council of Nigeria (APCON) and its critical stakeholders together...
2 Sep 2014 10:31
In an aim to strengthen its brand and to develop communication materials in both English and French, Azito Energie, an electricity provider in Côte d'Ivoire, has appointed specialist pan-African agency...
22 Aug 2014 08:26
The huge potential of the outdoor advertising industry in Nigeria and Africa at large has again been brought to the fore. Stakeholders unanimously agree that better days...
By Clarkson Eberu 16 Jul 2014 09:20
After a campaign that built up excitement around its rebranding, EDGE53, an events production and management company, finally revealed its new look, tagline and twist to its name earlier this week.
16 May 2014 10:40
With years of experience in the marketing industry, Yaw Asamoah has a strong, in depth knowledge of the marketing environment in West Africa and Africa in general. He founded his first company, Creative Trends in 2004.
6 May 2014 11:45
Following Rick de Kock's departure from M&C Saatchi Africa to join Barclays as head of the marketing and communications Africa division, Ashley Bacon is assuming responsibility for the company's ambitious growth plans on the continent.
Issued by M&C Saatchi Abel 24 Apr 2014 13:57
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
With more than 450 campaigns entered last year, the African Cristal Festival has become a true reference in advertising awards and is recognised in local and international rankings. Here's what to expect in 2014...
Issued by Cristal Events 26 Mar 2014 11:11
There is a need for transparency, and to tell not just one story, but many.
By Oresti Patricios 26 Sep 2013 07:10
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25