Publicis opens doors for business in Ghana

Publicis Worldwide has announced the opening of a new agency in Ghana - currently alleged to be one of the fastest growing economies in sub-Saharan Africa. 9 Jun 2009 10:54

DHL Express launches campaign across Africa

The words, "Aint no mountain high enough" from the popular song has become the anthem to 100 000 employees at DHL Express as they launch their latest global advertising campaign, The International Specialists, across markets in Africa. [video] 20 Oct 2011 12:03

Lack lustre campaigns are bane of advertising

[Raheem Akingbolu] The Nigerian advertising terrain is currently undergoing a serious setback as a result of unethical practices and poor creative works, which is making it difficult for ad copies from the market to compete on the global stage. 19 Mar 2012 13:07

Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. 9 Nov 2011 09:36

[2011 trends] Ever-changing ad industry, constantly developing trends

[Adene van der Walt] So what we can expect to see in 2011? The industry is always changing and new trends are constantly developing and therefore it is crucial to keep the following top of mind. 18 Jan 2011 15:13

Loerie Awards adds PR category for 2011

The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management. 20 Apr 2011 13:11

Red carpet treatment for Loeries

In line with international festivals, the 33rd Annual Loerie Awards have upscaled and this year the festival weekend, 16-18 September 2011, features black tie affairs, with red carpet, at its new venue, the Cape Town International Convention Centre (CTICC). Tickets to the awards ceremonies are limited to 1500 per night and an additional 1000 tickets will be available for the Official Party. 6 Apr 2011 08:59

2011 Maputo International Ad Festival set for May

The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:22

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

Clios looking for future gold

NEW YORK: Applications from around the world for the 2008 Clio Future Gold | Young Creatives Programme are now open until 1 April 2008. The programme, with its mission to elevate and inspire up-and-coming talent in the advertising industry, is run by the 49th Annual Clio Awards and Festival, a global awards competition for advertising, design and interactive, in conjunction with ihaveanidea. 7 Mar 2008 09:01

MTN Nigeria launches 'Go' campaign

[Remmy Nweke] MTN Nigeria Communications Limited has launched its new campaign pay-off known as 'Go' in a ceremony attended by the crème de la crème of the society including Onari Duke, the wife of the immediate past governor of Cross River, Donald Duke. 12 Nov 2007 13:07

Ad Dynamo enters Brazil with Realmedia

BRASILIA, BRAZIL: Ad Dynamo announced its entry into Brazil yesterday. "Brazil represents an enormous growth market in both online and mobile advertising, and we're very pleased to be launching here with a relevant and established player such as Realmedia," says Sean Riley, CEO of Ad Dynamo. 26 Apr 2012 10:17

Brand Africa Forum to present first Brand Africa 100 awards

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25