|  | MTN has launched a 'custom channel' in Africa to help them localise content delivery effectively. Whilst any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary.[video] |
 | [Anton Koekemoer] If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company. |
Alliance Media [Issued by Alliance Media] Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014. 15 May 2013 12:24 Right Stuff [Issued by Right Stuff] If you have ever considered purchasing a gazebo for your corporate event, now would be the best time to do so. With summer on its way and outdoor events becoming a regular occurrence, a sensible investment will go a long way toward promoting your corporate image. When it comes to branding, the more surface area and visibility, the greater the exposure! 30 Oct 2012 10:38 [Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08 Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25 [Issa Sikiti da Silva] South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy. 25 May 2011 13:45 [Issa Sikiti da Silva] SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region. 9 May 2011 11:29Right Stuff [Issued by Right Stuff] In-store promotions are here to stay, and with that in mind, Right Stuff has stepped up to the "plate" and come up with a solution that is both ideal for in-store promotions as well as easy on the budget. 8 Apr 2011 11:24  The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories. 15 Mar 2011 13:19The sixth Maputo International Advertising Festival will take place from 25-27 May 2011, AMEP - the Mozambican Marketing, Advertising and Public Relations Association announced yesterday. The festival recognises advertising agencies, producers and communications companies worldwide especially from Africa and the Indian Ocean regions. 23 Feb 2011 07:2234 [Issued by 34] Kids all over Luanda were full of smiles recently when they were told to "Brinca À Tua Maneira" or "Play It Your Way" in 34's latest campaign. 1 Dec 2010 03:45 [Issa Sikiti da Silva] Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa. 5 Nov 2009 08:20Brand Leadership [Issued by Brand Leadership] South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana. 8 Jan 2009 13:29 Brand Leadership[Issued by Brand Leadership] Thebe Ikalafeng, founder of the Brand Leadership Group will be part of the 10-man jury at the next prestigious Rebrand 100 Global Awards, which will take place in the USA in January 2009. 18 Dec 2008 13:45 Botswana promotes own tourist attractions in a bid to keep more money at home. 29 Oct 2008 09:29 | Subscribe to industry newsletters |