Midem, home to the global music community, has announced the launch of its High-Potential Markets Programme, including an Africa Forum with the Trace channel, to support the African music industry.
2 days ago
Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers.
By Romi Adler 12 Mar 2018