A one-size-fits-all approach to marketing communications does not work in Africa, or any of its 54 countries.
Trevor Chueu 1 hour ago
Africa Day is celebrated on 25 May 2018 and marks the formation of the African Union. Africa has seen a vast increase in investment and growth over the past 50 plus years and many companies have already mobilised to capture this emerging demand.
Vanessa Ferguson 6 hours ago
To re-join the Commonwealth, Zimbabwe must demonstrate that it complies with the fundamental values set out in the Commonwealth Charter, including democracy and rule of law, plus protection of human rights such as freedom of expression.
2 days ago
East African economies have grown so rapidly in recent years that large brand-owners are not only making substantial investments in their brands, but are willing to go to court to protect them. Kenya in particular has seen a sharp increase in High Court litigation on intellectual property (IP) matters, and regional markets generally have become more complex and litigious as far as IP is concerned.
3 days ago
Africa is a hot bed of opportunities. If you look for that opportunity you will find it, says Robyn de Villiers, vice chair of the African Public Relations Association (APRA) and chair and CEO of Burson Cohn & Wolfe Africa.
Louise Marsland 18 May 2018
The oldest of Generation Z (or iGen or Centennials) - that generation coming after the millennials and before what some are already referring to as the Alpha Generation - are now 22 years of age. And, it seems this generation does not have it easy, despite technology making life increasingly more seamless, exciting and enjoyable. Being careful to avoid stereotyping, one can cautiously state that they have been born into a Vuca world, to cite the trendy acronym for 'volatility, uncertainty, complexity, and ambiguity'.
Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018
The key to business sustainability is changing how we think about competition and partnership. The business landscape is beginning to shift away from the traditional competition model, especially in Africa, to a form of capitalism that is more open to collaboration. When it comes to making a positive impact on the world, of course, there is immense power in joining forces to create collective impact at a scale far beyond what any one company could achieve alone.
Shift Social Development 18 May 2018