Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
City Lodge Hotels is embarking on an "evolutionary" brand and logo refreshment exercise, starting with its recently-opened Town Lodge Gaborone.
By Nick Hedley 7 Aug 2013 10:05
Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.
Issued by Alliance Media 15 May 2013 12:24
If you have ever considered purchasing a gazebo for your corporate event, now would be the best time to do so. With summer on its way and outdoor events becoming a regular occurrence, a sensible investment will go a long way toward promoting your corporate image. It may be argued that size doesn't count, but when it comes to branding, the more surface area and visibility, the greater the exposure!
Issued by Right Stuff 30 Oct 2012 10:38
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
By Lars Deutsch 16 Apr 2012 12:08
Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
15 Sep 2011 14:25
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
By Issa Sikiti da Silva 25 May 2011 13:45
The Southern African Development Community (SADC) countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place.
By Issa Sikiti da Silva 9 May 2011 11:29
We see them every day at our local supermarkets and retail stores. They are ever-present in malls and at events. We're talking in-store promotion stands and tasting tables, also known as Promotional Counters.
Issued by Right Stuff 8 Apr 2011 11:24
South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana.
Issued by Brand Leadership 8 Jan 2009 13:29
Botswana promotes own tourist attractions in a bid to keep more money at home.
29 Oct 2008 09:29
Equity Bank is set to become the biggest bank in Kenya in terms of capital base following plans by a Pan African based investment firm, Helios EB Investors to acquire over 90 million new shares.
By Carole Kimutai 15 Nov 2007 14:52
The Botswana hospitality industry is one of the country's growth areas – and Compass Botswana has identified function catering and remote site catering as two further opportunities for growth.
5 Nov 2007 13:33
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