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What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.
How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote...

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Sthembile Shabangu
Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 22 Jun 2017

Image by 123RF
New insurance brand launched in Botswana

New Bryte Insurance launches in Botswana with plans to expand into other African countries…

By Hanna Ziady 21 Feb 2017

Dakar. Image by 123RF
Africa's first city ‘Resilience Strategy' unveiled for Dakar

Dakar unveils Africa's first ‘Resilience Strategy' in Partnership with 100 resilient cities…

3 Feb 2017

Addressing lack of access to seeds for smallholder farmers
Addressing lack of access to seeds for smallholder farmers

Some of the key issues affecting smallholder farmers' access to good quality seeds include limited knowledge, lack of access to information, high costs of seeds and a lack of seed laws...

6 Dec 2016

USAID Africa Bureau via
Female farmers suffer most in Southern Africa drought

While women grow the majority of food in this region, public programmes and policies are skewed towards providing water for male livelihood activities...

3 Oct 2016

4th Addis Agrofood Exhibition in Ethiopia
4th Addis Agrofood Exhibition in Ethiopia

The fourth International Addis Agrofood Agriculture, Agricultural Machinery, Food, Food Technologies and Packaging Exhibition is one of the fastest growing agro-food events...

27 Sep 2016

Ericsson, Grundfos launch drinking water 'ATMs'
Ericsson, Grundfos launch drinking water 'ATMs'

Ericsson, Grundfos have established a partnership to provide water ATMs that dispenses water and supports sustainable water management...

23 Sep 2016

ljvdbos0 via
Weather forecast for southern Africa predicts good rainfall this season

The forecast for the 2016/17 cropping season...

By Admire Ndhlovu 13 Sep 2016

Building your brand, one BRIC at a time
Building your brand, one BRIC at a time

Emerging markets are without a doubt the new frontier. Consumers in emerging markets are encountering marketing environments that are as complex and ever changing as their counterparts in developed countries...

By Johan Hanekom 1 Aug 2016

Successful brand experience innovation, tips and examples
Successful brand experience innovation, tips and examples

For marketers, brand experience innovation is more important than ever, because today's consumers are far more interested in what a brand does than what a brand says...

14 Jul 2016

Leading brands in Africa compete for top social media spot
Leading brands in Africa compete for top social media spot

South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index...

Issued by Ornico 11 Jul 2016

Ethiopian soleRebels store, Barcelona, Spain
Green shoe brand helps Ethiopia walk tall

Founder of soleRebels aims to show how Ethiopia can develop while protecting its environment and culture...

By Megan Rowling 28 Jun 2016

Coca-Cola unveils new $130 million bottling plant in Mozambique
Coca-Cola unveils new $130 million bottling plant in Mozambique

President of Mozambique and The Coca-Cola Company chairman and CEO open fully-automated, world-class bottling plant in Mozambique...

20 Jun 2016

Image by 123RF
#TRENDING: What do an umbrella, a shark and a house plant have in common?

The influential Consumer Goods Forum summit was held in Africa for the first time - these are the top trends emerging...

By Louise Marsland 20 Jun 2016

#CGFsummit: Reasons to believe in Africa
#CGFsummit: Reasons to believe in Africa

There are many reasons to invest in Africa and even more reasons to believe in Africa, international delegates were told at the Consumer Goods Forum global summit in Cape Town...

By Louise Marsland 17 Jun 2016

Image by 123RF
#CGFSummit: Future of retailing in sub-Saharan Africa

Five things you need to know about the future of the retail market in sub-Saharan Africa...

By Louise Marsland 16 Jun 2016

Image by 123RF
KFC confirms Botswana provisional liquidation

KFC restaurants in Botswana have been placed in provisional liquidation...

7 Jun 2016

Image by 123RF
Welcome to Jozi, Africa!

Campaign launched to entice business travelers from Africa to stay and sample tourist wares of Johannesburg...

1 Jun 2016

#AfricaDay: Call for new thinking about Africa
#AfricaDay: Call for new thinking about Africa

Nurturing and encouraging a different way of thinking by Africa's thought leaders - and about Africa by the rest of the world - was emphasised...

26 May 2016

Flower show for Africa
Flower show for Africa

A new flower show has launched in Cape Town, South Africa, for 27-30 October 2016...

26 May 2016

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

City Lodge revamps its image
City Lodge revamps its image

City Lodge Hotels is embarking on an "evolutionary" brand and logo refreshment exercise, starting with its recently-opened Town Lodge Gaborone.

By Nick Hedley 7 Aug 2013

Alliance Media awarded Superbrand status
Alliance Media awarded Superbrand status

Alliance Media has recently been awarded Superbrand Status by Superbrands, the world's largest independent arbiter of branding. The award has been made for the period 2012 - 2014.

Issued by Alliance Media 15 May 2013

Can you hear your brand?
Can you hear your brand?

Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.

By Lars Deutsch 16 Apr 2012

Brand Africa Forum to present first Brand Africa 100 awards
Brand Africa Forum to present first Brand Africa 100 awards

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .

15 Sep 2011

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