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Alika Dangote featured on the Nasdaq billboard in New York.
Bloomberg's 50 most influential in 2017 includes one African

Nigerian business tycoon Aliko Dangote was the only African that made Bloomberg Media's annual global list of the 50 most influential businesspeople in 2017...

7 Dec 2017

To build a better customer experience, start with the architecture
To build a better customer experience, start with the architecture

Most brands are looking at the customer experience as the most powerful way they have to set themselves apart in a market where it's becoming increasingly difficult to compete on price and product features alone...

By Richard Mullins 1 Dec 2017

Managing director of Brand Union Africa, Mathew Weiss and Doug de Villiers, CEO of Brand Science.
Brand Science joins Brand Union to form new market offer

Doug de Villiers, currently CEO of Brand Science, and his team will join Brand Union to form a dynamic new market offer...

24 Nov 2017

mSurvey launches first CX survey in Kenya
mSurvey launches first CX survey in Kenya

Telcos lead in Kenya as mSurvey reveals the first industry Net Promoter Score Benchmarking for Africa, in an industry-first benchmarking metric...

16 Nov 2017

Lucky Kwapa.
Brand campaign showcases stories of upliftment in Africa

Barclays Africa is celebrating Africa's indomitable spirit through a series of films in a new brand campaign...

10 Nov 2017

New Zee TV branding.
Zee TV Africa rebrands globally

Zee TV Africa has rolled out a global rebrand to strengthen it to attract 3 billion viewers in the next six years...

10 Nov 2017

CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism
CNN's Go There Media Fund to aid distressed destinations in boosting travel and tourism

CNN International Commercial's (CNNIC) 'Go There Media Fund' provides travel and tourism expertise to distressed destinations and countries recovering from natural disasters...

7 Nov 2017

#Trending: The rise of consumer resilience
#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –
Reimagining marketing: Brand building in the digital age

What does the time-sapped, permanently distracted digital consumer want from your advertising? It's probably simpler than you think. Kantar Millward Brown's global media and digital CEO Gonzalo Fuentes recently let SA marketers in on the secret...

By Leigh Andrews 6 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Africa's next generation influencers announced
Africa's next generation influencers announced

A selection of 50 artists and personalities from across the African continent, have been identified as the next generation of influencers....

3 Nov 2017

Respecting and connecting with the modern African consumer
Respecting and connecting with the modern African consumer

There is a long overdue sea of change happening in South African marketing. A few brave brands have started to shift the way that modern African consumers are being communicated with...

By Llewellyn Allen 3 Nov 2017

Brands do not market effectively to women in Africa
Brands do not market effectively to women in Africa

Over 75% of marketers say their advertising doesn't resonate with African women...

2 Nov 2017

Heineken invests in African creativity
Heineken invests in African creativity

Heineken has unveiled its first Africa inspired fashion collection co-created with talented African designers at Lagos Fashion and Design week as part of its 'Open Design Explorations'...

1 Nov 2017

Ten tips for excellent copywriting
Ten tips for excellent copywriting

Whether your goal is lead generation, sales conversion or brand-building, what you say and how you say it is the most powerful way to engage with your audience...

By Lauren Crooks 24 Oct 2017

Simelane and Cooper.
#BODCT: Surprise! THIS is today's African consumer

Read up on key insights from the first sessions of Business of Design - Mduduzi Simelane talks about how to enhance the continent's filmmakers, while trend analyst, Nicola Cooper shares a snapshot of today's African consumer. It's probably not who your brand is targeting...

By Leigh Andrews 11 Oct 2017

A barley harvest from a local sourcing partnership Heineken initiated in Ethiopia.
Heineken on the ins and outs of local sourcing in Africa

A little-known fact about Dutch beer-brewing company and global brand, Heineken, is that it sources half of its raw materials from local, small-scale farmers for its African operations...

By Justin Probyn 27 Sep 2017

Purpose must come before profit... and before anything else too
Purpose must come before profit... and before anything else too

Building a business or working in a job is meaningless unless it is done with purpose, knowing that making money is not the purpose, it is a result...

By Mike Freedman 19 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.
Unilever's brand plan to grow business across Africa

Unilever launches an Africa hub in Johannesburg in its drive to grow its business of iconic brands across the African continent...

19 Sep 2017

Paul Gabriel.
New economic giants rising in Africa

Africa's economic giants face increasing competition from upcoming Kenya and Ethiopia...

15 Sep 2017

Global companies give Africa a second look
Global companies give Africa a second look

South Africa hosts most of the top companies in Africa, but other countries are coming up, according to the United Nations' Africa Renewal...

By Zipporah Musau 11 Sep 2017

Rewards for multinationals investing in Africa
Rewards for multinationals investing in Africa

Many challenges, greater rewards: Drawing a route to market for multinationals in Africa...

By Stefano Niavas 11 Sep 2017

Launching your brand into Africa
Launching your brand into Africa

Prior investigation of potential markets in Africa is invaluable in preventing massive mistakes...

6 Sep 2017

#Pamro2017: The reason African Lions is a critical research study for Africa
#Pamro2017: The reason African Lions is a critical research study for Africa

What happened to the ‘Africa Rising' narrative woven around Africa's burgeoning middle class, that was supposed to catapult Africa into double digit growth...?

By Louise Marsland 29 Aug 2017

The second ‘Scramble for Africa' reveals need for IP rights protection
The second ‘Scramble for Africa' reveals need for IP rights protection

For the second time in history, the African continent has become a focal point for global expansion and brand protection is critical...

By Carla Collett 25 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Aliko Dangote speaking during the Afreximbank annual general meeting in Kigali, Rwanda.
How to create a thriving pan-African business

The ups and downs of building a pan-African business: in conversation with Aliko Dangote...

10 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility
Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

How brands can fight the negative impact of fake news
How brands can fight the negative impact of fake news

How to manage reputation damage in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 Jul 2017

Sthembile Shabangu
Innovation is the key to keep Africa moving forward

Africa month recently reminded us of just how far we've come as a continent. Sthe Shabangu of Samsung Africa, urges leaders and innovators not to forget what still needs to be done...

By Sthembile Shabangu 22 Jun 2017

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