Marketing Assistant

Job description

Position title: Marketing Assistant        

Position reports to: Marketing Manager

Position purpose

The Marketing Assistant provides the marketing manager with any support required in terms of marketing, exhibitions, events and advertising. 

Essential functions and basics duties

The marketing assistant will provide comprehensive marketing and administrative support to the marketing department to ensure the successful planning, coordination, implementation, and reporting of all marketing initiatives. The role is responsible for enhancing the shopping centre's brand, driving foot traffic, increasing customer engagement, and supporting tenant marketing activities through both traditional and digital marketing channels.

The successful candidate will have a strong marketing background with proven experience in developing and executing marketing campaigns. They must be highly proficient in social media management, digital marketing, content creation, and project coordination, while demonstrating exceptional organisational and administrative skills to manage multiple priorities in a fast-paced retail environment.

Key responsibilities

Marketing campaign planning and execution

• Assist in the planning, implementation, coordination, and evaluation of marketing campaigns, promotions, and events.
• Coordinate marketing initiatives with tenants, agencies, suppliers, media partners, and other stakeholders.
• Ensure campaigns are executed on time, within budget, and in line with the shopping centre's marketing strategy and brand guidelines.
• Support the delivery of shopping centre events, activations, exhibitions, competitions, and community initiatives.
• Monitor campaign performance and compile post-campaign evaluations with recommendations for future improvements.

Social media and digital marketing

• Manage the shopping centre's social media platforms by planning, creating, scheduling, publishing, and monitoring engaging content.
• Develop creative digital content, including copywriting, photography, short-form videos, and promotional material that strengthens brand awareness and customer engagement.
• Respond to customer enquiries and engage with online communities in a professional and timely manner.
• Assist with digital advertising campaigns, website updates, email marketing, and other online communication channels.
• Monitor digital marketing performance and prepare regular analytics and performance reports.

Content development

• Create compelling marketing content for social media, websites, email campaigns, in-centre digital screens, promotional materials, and advertising campaigns.
• Liaise with graphic designers, photographers, videographers, printers, and other service providers to ensure high-quality marketing collateral is delivered.
• Ensure all marketing content is accurate, on-brand, and aligned with campaign objectives.

Project coordination

• Coordinate multiple marketing projects simultaneously while maintaining strict adherence to deadlines and budgets.
• Maintain project schedules, campaign calendars, and implementation timelines.
• Follow up with internal departments, tenants, suppliers, and external service providers to ensure projects are completed successfully.
• Assist with campaign planning, logistics, reporting, and project close-out activities.

Administration and reporting

• Provide comprehensive administrative support to the marketing department.
• Maintain organised marketing calendars, filing systems, databases, and marketing asset libraries.
• Coordinate supplier quotations, purchase orders, invoices, and payment processes.
• Assist with budget administration, expenditure tracking, and reconciliation.
• Prepare meeting agendas, minutes, presentations, reports, and marketing documentation.
• Compile monthly marketing reports, social media analytics, campaign summaries, and performance dashboards.
• Maintain accurate records of all marketing campaigns, promotions, events, and supplier information.

Stakeholder and tenant relations

• Build and maintain positive relationships with tenants, suppliers, media partners, agencies, and service providers.
• Assist tenants with marketing opportunities and promotional activities where required.
• Coordinate communication between internal departments and external stakeholders to ensure the smooth execution of marketing initiatives.

General responsibilities

• Stay informed of current marketing trends, consumer behaviour, digital platforms, and industry best practices.
• Identify opportunities to improve marketing effectiveness and customer engagement.
• Provide support during weekends, public holidays, and after-hours events as required.
• Perform any other marketing, administrative, or project-related duties as reasonably requested by management.

Required skills and competencies

The successful candidate should demonstrate:

• Proven experience in developing and implementing marketing initiatives.
• Strong knowledge of digital marketing and social media management.
• Excellent content creation, copywriting, and communication skills.
• Exceptional organisational, planning, and administrative abilities.
• Strong project management and coordination skills with the ability to manage multiple projects simultaneously.
• Excellent attention to detail and problem-solving abilities.
• Strong interpersonal skills with the ability to build relationships with a variety of stakeholders.
• Ability to work independently, take initiative, and perform effectively under pressure.
• Proficiency in Microsoft Office and digital marketing platforms.
• Experience with graphic design, photography, and video editing software.
• A professional, proactive, and customer-focused approach with the ability to thrive in a dynamic shopping centre environment.

Performance measurements

• Typing is accurate, neat, and promptly completed.
• Telephone calls and visitors are courteously received. Client and management inquiries are attended. Good business relations exist with clients. A professional image is projected and maintained.
• Documents and reports are accurately produced and up-to-date. Files are well-maintained.
• Good communication and coordination exist with area personnel and with management. Assistance is provided as needed. Management is appropriately informed.
• Assistance to all marketing requirements for the shopping centre’s and the marketing manager.
• Income targets are monitored and strategies to improve and meet targets. 
• Administration and financial requirements adhered to.

Requirements

Qualifications

 Education/certification:     

• Matric. A marketing degree.

Required knowledge:          

• Understanding of marketing, advertising, public relations, media.
• Understanding of sales and promotion techniques .
• Knowledge of word processing and spreadsheet applications.
• Knowledge of social media and content creation

Experience required:          

• Minimum two years experience in a marketing environment.

Skills/abilities:                    

• Proficient communication and typing skills.
• Able to perform dictation and transcription tasks.
• Good interpersonal and public relations skills.
• Analytical, creative, and problem-solving abilities.
• Able to use graphic art tools and supplies

Posted on 03 Aug 13:28, Closing date 10 Aug