For global brands, the workplace is increasingly becoming a strategic expression of culture, identity and business priorities.
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As hybrid working reshapes how employees engage with offices, headquarters must offer more than functional workspaces – they need to inspire collaboration, support wellbeing and adapt to changing needs.
PepsiCo South Africa’s new 5,000m² headquarters at Parc du Cap in Cape Town demonstrates how thoughtful workplace design can support this shift.
Appointed as the sole design and build partner, Trend Group delivered a turnkey solution that transformed three floors into a dynamic, flexible workplace designed to support both current operations and future growth.
With more than 17 years of experience and over 1,000 projects delivered across South Africa, Africa, the United Arab Emirates and United Kingdom, the group partners with organisations across sectors to deliver future-ready workplaces designed for performance, collaboration and long-term value.
PepsiCo South Africa’s new headquarters pays testament to that vision and combines flexibility, functionality and people-centred design to create an environment that reflects the company's energy, innovation and synergistic culture while supporting the business’s future growth.
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Flexibility for the future
Rather than approaching the project as a conventional office fit-out, Trend Group developed a strategy that balanced aesthetics with functionality. Every design decision considered how employees would move through the space, interact with colleagues and engage with the wider business throughout the working day. The result is a workplace that supports a variety of working styles while creating an environment that feels welcoming and connected.
Modern organisations require workplaces that can evolve as quickly as their businesses. Trend Group therefore designed the headquarters with adaptability in mind. Flexible layouts and modular workstations allow teams to reconfigure spaces as organisational requirements change, reducing the need for future refurbishment while extending the long-term value of the workplace investment.
This future-focused approach ensures the office remains relevant as new technologies, working practices and organisational priorities emerge. By designing for flexibility from the outset, Trend Group created an environment capable of supporting continued innovation and growth.
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Collaboration drives successful delivery
Trend Group worked closely with PepsiCo’s leadership team from concept through completion, maintaining continuous communication and responding quickly to evolving project requirements. This engaging approach enabled decisions to be made efficiently while ensuring the completed workplace reflected both operational needs and strategic objectives.
The partnership demonstrates how close engagement between client and delivery team can simplify complex projects, minimise disruption and achieve better long-term outcomes. It also reflects a broader philosophy increasingly shaping successful workplace projects: the best results emerge when design, technical expertise and project delivery operate as a single integrated process rather than separate disciplines.
Delivering value beyond the project
Large corporate relocations are significant business milestones, and successful delivery depends on balancing quality, programme and cost. Trend Group completed the entire project within a 16-week programme, delivering a fully operational headquarters in the heart of the Tygervalley business district.
The successful completion was celebrated by PepsiCo with an official ribbon-cutting ceremony, marking not only the opening of a new office but also the beginning of a new chapter for the organisation.
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Creating workplaces that inspire performance
The PepsiCo headquarters demonstrates that workplace design is about much more than creating attractive interiors. When business strategy, employee experience and thoughtful design are brought together, workplaces become strategic assets that strengthen organisational culture, support integration and help organisations attract and retain talented people.
By combining design expertise with turnkey project delivery, Trend Group created a workplace that is as adaptable as the business it serves, ensuring the investment continues delivering value long after construction is complete.
