12 Apr 2010

 

Observatory SA

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One of the politician's favourite ploys is to shoot the messenger, so it should come as no surprise that last week Julius Malema took off at a BBC reporter who mildly pointed out to the ANCYL leader that, while the latter was criticising the Zimbabwe opposition MDC for not leaving its air-conditioned Sandton offices, he himself, Malema, also lived in Sandton. The result? Malema called into question the reporter's ancestry, insulted and swore at him, and booted him out of the conference. That in turn led to the media calling on Jacob Zuma to rein in Malema. Zuma, meanwhile has tried to do that, but the ANCYL leader has basically told the president to... well, judge for yourself. Meanwhile, the media itself is divided as to whether it should report on Malema - or not - and is it firebrand or fire brand Malema? Just make sure you don't touch anyone on his or her studio...

And now for something completely different… Bizcommunity.com is the African media partner for the Festival of Media, taking place in Valencia, Spain, and will be reporting live from the event running 18-20 April 2010. Biz's special discount is still applicable to all readers, so if you plan on flying up to Spain for the event, ensure you make use of this exclusive offer.

The BizLounge has also partnered with Overtone, a Cape Town-based entertainment booking and eventing agency, to promote its Access the Industry service upgrade package. This offers users access to its database of high-profile industry experts, as well as its monthly workshops focused on creating a public presence on South African turf.

So what's the ad industry really like? If you've always wondered, here's your chance to find out! Biz and Penguin Books are offering five copies of copywriter Paige Nick's debut novel, A Million Miles from Normal, to five lucky winners. To get a taste of Rachel Marcus, an expat copywriter forced to leave Joburg after a series of unfortunate events and exiled to New York City, we are running five exclusive excerpts from this romantic comedy, set in the crazy world of a ridiculous BTL ad agency in the Big Apple. Competition ends 30 April.

And last, but most certainly not least, as of this week, Gill Moodie of www.grubstreet.co.za has found a new home for her weekly media column - right here on Biz! We welcome Gill on board and suggest you keep an eye out for The word on Grubstreet: SA media chewed and digested on Wednesdays or you'll be sorry you missed out.

Remember, it's almost time!
Simone Puterman & Rod Baker

PS In this week's Ornico Ad Showcase, we feature TV ads for Chicken Licken, Nedbank, Parmalat EverFresh, Albany Bread and Puma, and radio ads for Berocca, Domestos, Shell, Sony Ericsson and Sony Ericsson.

Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive.

Top stories



Editorial news

Marketing

    Client/agency relationship management  

New SAFREA executive for 2010/11 term
The Southern African Freelancers' Association (SAFREA) recently elected a new executive council, as well as regional committees for Gauteng, Western Cape, Eastern Cape and Free State. Northwest, KwaZulu-Natal and Zimbabwe also have representatives on the executive council. Read more >>

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Marketing designations make progress
A PR programme targeted at employers of marketers, as well as aspirant Chartered Marketers who wish to enrol for the 2010 programmes, will begin next week to encourage formal qualifications in the industry. According to Chris de Villiers, Marketing Association of South Africa [MA(SA) executive director, it will be managing the certification processes in conjunction with two providers. Read more >>

Categories for Virgin Active Sport Industry Awards announced
The organisers of the South African Virgin Active Sport Industry Awards have revealed which categories have so far been confirmed for the event taking place on 17 February 2011 at Emperors Palace, Johannesburg. This is the first replication of the awards beyond the UK. Read more >>

2010 FIFA World Cup


Mobile TV in doubt for world cup
[Duncan McLeod] Ongoing regulatory delays mean it is unlikely that South Africans will be able to watch the 2010 FIFA World Cup on their mobile phones. Read more >>

FIFA World Cup: 2.2m tickets sold, 500 000 still available
[Issa Sikiti da Silva] The 2010 FIFA World Cup is slowly but surely edging closer to a full stadium syndrome, with 2.2 million tickets sold so far. The remaining 500 000 tickets will go on sale on 15 April 2010 during the last ticket sale phase, which includes over-the-counter sales at designated FIFA ticketing centres nationwide, the organisers announced today, Friday, 9 April. Read more >>

FIFA, SABC offer non-rights holders' access
The SABC, with FIFA, will offer South African media the opportunity to access defined FIFA World Cup content during the tournament. Read more >>

2010 concert: FIFA, LOC slam ‘short-sighted' critics
[Issa Sikiti da Silva] It will be wrong to believe that the 2010 official concert is the only FIFA World Cup opportunity for South African artists, FIFA secretary general Jerome Valcke told the media yesterday, Thursday, 8 April 2010, at a press conference held in Sandton, defending FIFA's event lineup and brushing aside criticism. Read more >>

FIFA media briefing in Zurich
Media wishing to attend a press conference in Zürich at 11am on Friday, 23 April 2010, where FIFA president Joseph S Blatter will discuss the forthcoming 2010 FIFA World Cup South Africa, should email media@fifa.org no later than Wednesday 14 April for accreditation.

FIFA World Cup trophy arrives next month
The solid gold FIFA World Cup trophy will arrive in South Africa on 5 May 2010 on the final leg of its global tour to give the citizens of 33 cities and towns across South Africa the opportunity to see it before it arrives at the opening match at Soccer City stadium on 11 June. Read more >>

Competition for 2010 flag bearers
A free competition involving all adidas retail outlets began this month [April 2010] to find 384 youths 12-16 years old to become flag bearers for the 2010 FIFA World Cup. The competition, which closes on 16 May, requires entrants to motivate in less than 100 words why they should be chosen. Read more >>

'My South Africa Essentials' free iPhone app launched
The free CNN iPhone app, 'My South Africa Essentials', created by CNN International Ad Sales in conjunction with Turner Commercial Productions and Creative Spark Interactive, South Africa, has launched in the App Store. Read more >>

Travelling cinema brings soccer to life
Soccer Cinema is a travelling cinema that will bring to life the excitement of the World Cup to 50 small towns and communities that can't participate in the full spectacle of the event during April 2010. Read more >>

Advertising


Rachel Marcus and the House of Fun: win with Bizcommunity

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Read the third in a series of exclusive excerpts from copywriter Paige Nick's debut novel, A Million Miles from Normal, and win one of five copies of the book with Bizcommunity.com and Penguin Books. A romantic comedy set in the crazy world of a ridiculous below-the-line ad agency in NYC, in this excerpt Rachel Marcus - an expat copywriter from Joburg trying to make a life for herself in the Big Apple - visits Jimmy's XXX House of Fun after a fight with the man in her life. All she wants is a cool job, a guy who has all his own teeth and a decent cup of tea. Is that too much to ask? Competition ends 30 April 2010.

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Not quite Botox, ASA (and MCC) rules
[Herman Manson] Local pharmaceutical distributor Pharmaplan has landed in hot water with the Advertising Standards Authority (ASA) of South Africa after promoting Dysport - approved only for treating a rather specific foot deformity - as a viable alternative to Botox. According to the complaint lodged, Dysport was sold as a "new wrinkle relaxer approved in the USA" in a brochure used to promote the product. Read more >>

New AMASA 2010/2011 committee
At the AGM of the Advertising Media Association of South Africa (AMASA) held on Thursday 8 April 2010, the new committee members were voted in for the 2010/2011 committee. Read more >>

D&AD judging commences, YouTube channel to inspire viewers
LONDON: D&AD, the not-for-profit organisation that represents the international design, advertising and creative communities, gives you two reasons to visit its site over the next few weeks - view the In-Book and nominated results from the D&AD Awards and view the YouTube Inspiration Channel for stimulating thoughts Read more >>

What's Rachel Marcus up to now? Win with Bizcommunity

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Read the second in a series of exclusive excerpts from copywriter Paige Nick's debut novel, A Million Miles from Normal, and enter the Bizcommunity.com and Penguin Books competition to win one of five copies of the book. In this second excerpt of five, follow the adventures of Rachel Marcus - a Joburg copywriter exiled to New York City - as she interviews for a job at a dodgy below-the-line agency, working on sanitary pads and antidepressants. Competition ends 30 April 2010.

Loeries: 5% discount for early bird entrants
The early bird deadline for entries into The 2010 Loerie Awards is 16 April 2010. Entries before this date will receive a 5% discount. The Loeries is open to work conceived and produced anywhere in Africa and the Middle East, including island states off the African coast like the Seychelles or Mauritius. This year, international crafts can be entered if the person nominated for the craft is from the eligible region. For more info, go to the Bizcommunity Loeries special section or www.theloerieawards.co.za.

New WFA president appointed
BRUSSELS: Chris Burggraeve, chief marketing officer, A-B InBev, has been appointed president of the World Federation of Advertisers. He succeeds Bernhard Glock, former VP, global head of media, Procter & Gamble and current president and CEO, Media Leadership Company. Read more >>

Paige Nick - not quite A Million Miles from Normal
[Herman Manson] Copywriter Paige Nick, author of the just-released A Million Miles from Normal (EAN: 9780143026518), wears a necklace with a little silver penguin around her neck. Her first novel has just been published by Penguin Books and she is happy to flaunt it. [competition] Read more >>

Tears for Ricky Martin ad

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The creative team of Riaan van Wyk and Jed Dawson of Cape-based advertising agency, Bester Burke developed a tactical print advert for Yardley with an image of its Triple Lash Tear-Proof Mascara and the headline ‘Ricky Martin gay'. The advert ran in Saturday's Weekend Argus on 3 April 2010, four days after his announcement.

Ogilvy goes mobile with Yonder
Ogilvy and Yonder Media announced yesterday, Wednesday, 7 April 2010, the establishment of the Ogilvy Mobile Partnership to bring the best practice in mobile creativity, strategy and technology to brand-building assignments. Read more >>

Get ready in advance for the ADC awards
This year, the Art Directors Club (ADC) will announce the winners of ADC Cubes, ADC Hybrid and ADC Design Sphere Awards one month in advance of the awards evening of 19 May 2010 to enable winners to gather friends and colleagues for a celebratory evening. The awards presentation will use a new format that will allow winners to thank their teams and express their views on the challenges of creating winning work. Read more >>

Loeries segments TV categories
The Loeries 2009 category of Television Identity and Content Promos has been split into two separate categories for 2010. These will now be TV Channel Branding & Identity, which uses originally produced or shot materials, and TV Content & Station Promos, which uses existing content from the shows being promoted. Read more >>

Trudon Solutions, Yellow Pages, issues warning
The outcome of the case between Trudon and Directory Solutions is awaited from the Competition Tribunal, says Johan Myburgh, CFO of Trudon. He is commenting on the practice of an independent consultant called Directory Solutions allegedly charging a flat fee promising to update Yellow Pages customer's entries in the White Pages ie bold types and additional entries. Read more >>

Branding

    Idea Engineers will grow your brand, reputation & business.  

Brand ANC and firebrand Malema
[Giles Shepherd] If any of us were the owners of the brand ANC, surely we would quickly dispense with a person - no matter how senior - that was constantly bringing the brand into disrepute? Observing the ridiculous shenanigans going on at the moment, one has to ask the question - who actually does own the ANC brand? And who has the power to control how it is used? Read more >>

Design


Photoshop Pxl_shft series launched
Pxl_shft is an independent, high-end Photoshop conference that will take place in Johannesburg on 8 May 2010, Cape Town on 14 May and Durban on 21 May and will also take place across Africa, the Middle East and Mediterranean. A call for papers is open and the deadline for submissions is Friday 16 April. Read more >>

‘Ideas that Matter' open for entries
Sappi's ‘Ideas that Matter' initiative, launched in 1999, has announced its theme for 2010, 'Abuse is abuse' with a competition deadline of 1 June 2010. As a company, Sappi believes in the power of ideas to create positive change and, since it launched its campaign, it has discovered many designers around the world who share its belief. Read more >>

Adobe Source streamlines information
Adobe Source is an air-based desktop tool developed specifically for Adobe South Africa to help the local creative community gain quicker and easier access to user, product and promotional information. Read more >>

Another South African to judge Cannes
The final two Cannes Lions juries, Cyber and Design were announced yesterday, Tuesday, 6 April 2010, and South African Glenda Venn, creative director of It's a Go, is on the Design jury. Read more >>

Digital

    Your source of digital advertising  

First Twitter conference
The first official Twitter developer conference, Chirp, will take place in San Francisco over two days 14-15 April 2010. It will celebrate the ecosystem and share with developers where the platform is heading. It will be inspirational yet technical and it wants developers in the audience. Follow @chirp for updates or go to http://chirp.twitter.com.

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Google Earth aids in SA fossil discovery
The discovery of the new hominid fossil yesterday, 9 April 2010, in the Cradle of Humankind World Heritage Site in South Africa is partly thanks to Google Earth. This is according to Michael Jones, chief technology advocate at Google. Professor Lee Berger from Witswatersrand University in Johannesburg used Google Earth to map known caves and fossil deposits and to locate new fossil deposits by learning to identify what cave sites looked like in satellite images. With the help of the navigation facility and high-resolution satellite imagery in Google Earth, Professor Berger went on to find almost 500 previously unidentified caves and fossil sites, says Jones.

Facebook investigates SA market - from a distance
[Herman Manson] If you look closely, you will notice a pair of eyes and a nose peeking over the wall at the South African market. It belongs to Facebook, which recently signed with Habari Media to represent it locally. Trevor Johnson, head of strategy and planning, Facebook EMEA, says this is in line with the group's strategy for emerging markets, whereby it signs with knowledgeable local partners rather than investing directly into a country. Read more >>

[Habari Symposium] E-commerce in SA shifts up a gear
[Herman Manson] Gary Hadfield is an old hand at the e-commerce game, having steered Naspers-owned online retailer Kalahari.net successfully for many years now. At the Habari Media Digital Symposium, being held at the Spier wine estate outside Stellenbosch this week [7-8 April 2010], Hadfield told delegates that e-commerce in South Africa is geared for rapid growth. [twitterfall] Read more >>

[Habari Symposium] The social web will be mobile
[Herman Manson] Angus Robinson believes that growth in social media, especially in Africa, will be driven by mobile phones and estimates that Nigeria has seen a 340% increase in Facebook usage over the past year - mostly driven from access via mobile handsets. Robinson is one of four keynote speakers at the Habari Media Digital Symposium taking place 7-8 April 2010 at Spier wine estate outside of Stellenbosch. [twitterfall] Read more >>

Education and Training


A quick look into the world of webinars
[Lauretta Ngakane] In recent times we have been introduced to technology driven products such as Facebook, Twitter, MXit and Skype, to name but a few. We now have the technology of the webinar at our disposal. This tool is an Internet-based product that gives you access to remote workshops, trainings, conferences and meetings from the comfort of your home- or office computer. Read more >>

Centre for Investigative Journalism goes live
The Open Society Foundation for South Africa (OSF-SA) has funded the founding of the M&G Centre for Investigative Journalism with a R1-million grant for the first year. The centre has taken a year to get going and is reputedly the first non-profit, public interest initiative to produce better investigative stories and to plough back into the profession through internships and advocacy. Read more >>

Nominations closing for Film Talent Incubator project
The Multichoice Film Talent Incubator project for aspirant directors and producers closes for nominations on Friday, 9 April 2010. This six-month training programme will be conducted at the Big Fish Film Academy and includes mentorship from local and international filmmakers. These two stars will also have an opportunity to hone their skills at the New York Film Academy's Hollywood's location. The programme culminates in a film directed or produced by the candidates. Contact Connie Mosegedi on tel +27 (0)11 482 5599 for more details.

Eventing


BizLounge, Overtone partnership to support entertainment industry
Bizcommunity.com's BizLounge is partnering with Overtone, an entertainment booking and eventing agency in the launch of its latest offering - the Access the Industry account - as well in a number of efforts going forward. Providing media support for the initiative, the BizLounge will keep readers updated with Overtone news and activities. Read more >>

Exhibitions


Decorex SA launches new division
Decorex SA has launched a brand new online and print division headed up by Nadine Levin, who was the founding director of the South African branch of the UK-based DLT Media.

Media

    Recruitment - Advertising, Marketing, Public Relations, Media Sales  

7de Laan in Sarie special

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The May 2010 issue of Sarie will feature a 22-page supplement on 7de Laan to celebrate its 10th year on air, including an interview with Danie Odendaal, creator and executive producer of 7de Laan, who takes readers into the heart and soul of the soap. The cover will also feature four of its most popular stars.

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Zuma rebukes Malema over BBC reporter, youth leader defiant
[Issa Sikiti da Silva] President Jacob Zuma has finally come out cracking the whip on ANC Youth League leader Julius Malema, describing his rant against a BBC journalist as ‘regrettable' and ‘unacceptable'. But Malema remains defiant, saying he has done nothing wrong. Read more >>

Malema miffs media
NEWSWATCH: National Press Club chairman Yusuf Abramjee says that the media need to be protected from abuse by Malema such as that when he ordered a BBC reporter out of a conference last week, reports IOL, which also reports that MXiT has got the ball rolling in removing questionable content and banning abusers. Read more >>

Is the media aiding and abetting Malema?
[Chris Moerdyk] It has not taken Julius Malema long to put into practice lessons he has learned from his new mentor, Robert Mugabe. His hitlerite rant at his news conference yesterday was typical Mugabe. Tossing a BBC journo out of his press conference was vintage Mugabe. Ironically, the sight of Malema losing his cool was immediately reminiscent of the scene 24 hours earlier when the AWB's secretary-general, André Visagie, lost his cool in an e.tv studio. All of which begs the question about the prominence the media is giving to extremists. Read more >>

Malema, the BBC and AWB: the perfect video-share storm
From India to London, Seattle and New York, South Africa was making headlines for all the wrong reasons on Thursday thanks to the studio scuffle by AWB secretary general André Visagie and press conference outburst by ANC Youth League president Julius Malema on live, national TV. [video] Read more >>

National Press Club vs Youth League: Stop making sense!
After Malema's eviction of a BBC journalist from a press conference, whose reaction made the most sense - the National Press Club's or the ANC Youth League's? [video] Read more >>

All the CNN Multichoice African Journalist 2010 finalists
Joel Kibazo, chair of the independent judging panel in the CNN MultiChoice African Journalist 2010 Awards, has announced the finalists. The competition, now in its 15th year, received entries from 975 journalists from 40 countries throughout Africa, including French and Portuguese speaking Africa. Read more >>

Media man miffs Malema, ANC condemns Malema
NEWSWATCH: Yesterday, Thursday, 8 April 2010, Julius Malema insulted British BBC journo Jonah Fisher, calling him a ‘bastard' and referred to him as ‘this thing' after the journalist made a pointed remark regarding the ANCYL leader's residential address, reports Mail & Guardian. Malema's outburst has been slammed by SANEF and ProJourn, reports IOL, which also writes that unions are keeping a close eye on the corporation to ensure union members are not retrenched during the restructuring of News International. The ANC this afternoon, Friday 9 April, issued a statement strongly condemning both the actions of Malema and AWB leader André Visagie yesterday, stating these do not augur well for freedom of expression, reports incoming Sunday Times editor Ray Hartley on his Times LIVE blog. Read more >>

SABC statement refutes Independent Newspapers story
There are media statements, and then there are media statements. On Wednesday afternoon, 7 April 2010, the SABC issued a statement refuting the allegations by the Independent Newspaper Group on the appointment of Sefako Nyaka. Bizcommunity.com presents it here in full. Read more >>

Mobile


Women's tennis fanned by social media

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Harnessing the power of social media and the worldwide popularity of WTA Tour stars, SuperFans, the newly launched social media channel from WTA and Sony Ericsson, aims to enable women's tennis to become the most accessible and fan friendly sport in the world by bringing together into a single hub all of the social media channel conversations and content produced by its players. The tour's top social networkers - Venus Williams, Serena Williams and Maria Sharapova - have close to 5 million combined followers on the Internet. Go to www.WTASuperFans.com for more.

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Multiple payment gateways from Panacea

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Panacea Mobile has launch of its new e-commerce service, which makes use of multiple payment gateways, one of which is PayPal (which recently partnered with FNB to enable South African merchants to accept PayPal payments). "For South Africans, we have [also] partnered with E-Cash to process payments and 2CO for foreign payments,” says Stefano Sessa of Panacea.

Mobile social network partners with TV station to create country ‘mood maps'
The Grid, South Africa's only location-based mobile social network, has partnered with e.tv to show the daily mood of the country during the morning weather report. Read more >>

WASPA workshop a success
A legal advisory workshop held for members of the Wireless Application Service Providers' Association of South Africa (WASPA) has brought the organisation's members up to speed with the latest developments in the legislative environment in which they operate. Read more >>

Newspapers


Get a Jozi Life

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Jozi Life, a free new independent, full-colour fortnightly tabloid that covers what's happening in and around the city, under sections such as ‘That's Entertainment', ‘On Any Sunday', ‘The Breakfast Club', ‘Delicious' and ‘Mind, Body and Soul', soft-launched in November 2009 and is now on issue seven. Well-known contributors add to its readability and it has tied up deals with Exclusive Books, African Perspective Publishing, NuMetro, Moyo and Core Group (Apple Mac). The 12 500 copies of this fortnightly title are distributed through airports, shopping centres, supermarkets, convenience stores, restaurants, coffee bars and bookstores. For more, go to www.jozilife.co.za.

Mystery surrounds Jeffreys' resignation from Die Burger
[Issa Sikiti da Silva] The sudden resignation of editor Henry Jeffreys from Afrikaans newspaper Die Burger yesterday, Wednesday, 7 April 2010, has engendered a heated debate in the corridors of the media fraternity, with some speculation that he was pushed after a series of clashes reached a boiling point. Read more >>

Shaping newspaper business model - World Newspaper Congress
Mark Contreras, SVP of EW Scripps, and Tim Brooks, MD of Guardian News and Media, will be sharing the stage at the 63rd World Newspaper Congress in Beirut looking at new business models for the future of newspapers. The congress will be held in Lebanon 7-10 June 2010. Read more >>

Jeffreys quits Die Burger suddenly
Twitter is abuzz with the just-announced news from Media24 Newspapers that Die Burger editor Henry Jeffreys has “decided to leave” Media 24, effective today, Wednesday, 7 April 2010, and that Weg!/go! editor-in-chief Bun Booyens will take over from Jeffreys on 1 May. Read more >>

Out Of Home


Primedia Outdoor CEO quits
The introduction of a business realignment programme (BRP) within Primedia Outdoor by Primedia Out of Home chairmain Steve Ratlou has led to several operational and staff changes. "Skhumbuzo Nkosi, CEO and Mzi Deliwe, marketing & sales executive have tendered their resignations," announced Ratlou in a press statement this morning, Monday, 12 April 2010. "In the interim, I will be overseeing the overall business. Read more >>

New address for OHMSA
Out of Home Media SA (OHMSA), the officially recognised trade association for the out of home media industry in South Africa, will be moving on 17 April 2010 to Block A, First Floor, Somerset House, 11 York Street, Randburg, 2194. Its new postal address, with effect from 1 April, is P O Box 4692, Randburg, 2125. Telephone, fax numbers and email addresses stay the same.

Printing


WAN-IFRA mag covers lean newspaper production
The Lean Production EXTRA, published by the World Association of Newspapers and News Publishers (WAN-IFRA), is the first of three targeted special editions for 2010 available in print and ePaper. The special edition examines some of the most efficient printing plants in the world, as well as exploring the best conditions, technologies, procedures and processes for achieving the goal of lean production. Read more >>

Production


Screen stars at MIPTV 2010
MIPTV, which runs in Cannes, Frances, 12-16 April 2010, will see large and small screen stars arriving to promote new series and some to star in the fifth International Digital Emmy Awards on Monday 12 April. These include William Shatner, Jean-Claude Van Damme, Idris Elba, Jason Priestley, Missy Peregrym, Gregory Smith, Charles Dance, Terry Pratchett and Cesar Millan.

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CNBC Africa comments on GFC cancelled contract
CNBC Africa recently released a statement regrdaing the cancelling of an agreement between the business channel and the Gauteng Film Commission: “CNBC Africa produced a series of programmes called “Business Spotlight” with sponsorship and associated advertising via the Gauteng Film Commission (GFC). This agreement has now ended. The editorial control of all programmes rested with CNBC Africa at all times.”

Endemol South Africa now has one MD
Following the departure of Levern Engel, as MD of Endemol South Africa, Sivan Pillay will remain as MD and take up Engel's responsibilities, the company announced yesterday, Tuesday, 6 April 2010. Read more >>

Radio


RAB signs up first associate member
Norman Gibson, GM of the Radio Advertising Bureau of South Africa (RAB) says that associate membership is a key aspect of growing the organisation in the years to come; he was commenting on the signup of its first member - radio sales house United Stations. Read more >>

Mabunda rejoins Ligwalagwala FM
As of 1 April 2010, Vusi Rio Mabunda rejoins the SABC as Ligwalagwala FM station manager. The corporation's management has expressed its appreciation of his return with his 15 years of experience as it should come in handy in delivering the 2010 FIFA World Cup.

Research


The truth about aliens
In India and China, nearly half the adult population (45% & 42%) believes that alien beings have come down to earth and walk amongst us in our communities disguised as "us.” However, Northern Europeans are more sceptical with only 8% believing this in Holland, Belgium and Sweden. These results come from a new Reuters News poll conducted by Ipsos and released 8 April 2010. Believers are more likely to be men under the age of 35 and more likely to be higher educated.

Sales


Combining precise sales data with mobile technology
As providers of databases of small, medium and large companies, Matrix Marketing has partnered with mobile sales company Tracer to deliver a mobile solution for sales teams. Tracer CRM Mobile is a browser-based platform that provides remote management of sales, service and technical people via a web-enabled cellphone and enables them to log on to the system, see their allocated leads in the database, make appointments or changes to appointments, and see a geocoded map of how to get to the prospective client.

Time is money
[John Boe] The person who coined the phrase "time is money," must have been a sales rep paid on commission. In the selling profession, the old cliché rings true, if you are not talking to a prospect or customer, you're unemployed! Read more >>

Sponsorship


Toyota to support Comrades Marathon
Toyota SA announced yesterday, Thursday, 8 April 2010, the conclusion of a multi-year deal to support the Comrades Marathon as exclusive supplier of vehicles to the event. As part of the agreement, it will donate a brand new Toyota Corolla to the 2010 Comrades Charity Competition. Read more >>

TV


Samsung launches 3D LED TV in South Africa
[Issa Sikiti da Silva] Samsung Electronics has launched its first full HD 3D active LED TV, 3D Blu-ray players, home theatre systems and a full line-up of home entertainment, and in the process ‘turned on tomorrow' to reach a new dimension in television not only in South Africa, but in Africa in general. Read more >>


Company news

Advertising


Howard Music picks up PanSALB award with MetropolitanRepublic for FNB TV campaign - Howard Music
The first Sepedi commercial ever to be flighted on television, “Remember”, takes the target audience on a journey down memory lane, referencing some of the most memorable hairstyles from the 80's with their vernacular slang names. Read more >>

FoxP2 get in touch with their internet selves - FoxP2
The new FoxP2 TV campaign for MWEB Uncapped ADSL has been an unprecedented success with the MWEB call-centre receiving its highest call volume in over a decade. The morning after the initial “Sports” ad broke the call-centre team was inundated with calls and MWEB brand managers had to help out on the call centre floor. Read more >>

Joe Public goes under the scene for Ocean Basket - Joe Public
Ocean Basket seafood franchise recently commissioned its advertising agency Joe Public to create a new congruent television and in-store campaign to take the brand forward. Read more >>

The ABF hosts Village Cricket Day to raise funds - Advertising Benevolent Fund
The ABF Vital Support Fund is calling on agencies and marketers to support its upcoming Village Cricket Day on the 18th April. Funds raised will go towards helping industry colleagues who have fallen on hard times. Read more >>

New clients for Draftfcb South Africa - Draftfcb (South Africa)
Draftfcb South Africa has added two new clients to its books - Clinix Health Group and Africa Fashion Week. Read more >>

Branding


Plain language update: new US laws and the ‘Consumer Protection Act made easy' is published - Simplified
A lot happened in the plain language world in March, including a new plain language law in the US and interesting court rulings back home. There are more guides to the Consumer Protection Act available, including a new book by Advocate Neville Melville. Simplified also launched a plain language certification system to help companies to comply with plain language requirements. Read more >>

Banks, insurance companies first in line to apply for plain language stamps - Simplified
New plain language requirements outlined in laws such as the Consumer Protection Act demand that almost every document companies provide to consumers must written be in plain language. South African banks and insurance companies have been among the first to express interest in plain language certification for their documents. Read more >>

CSI


Pointsmen contract renewed for another 18 months - Traffic Freeflow
On Wednesday, 24 March 2010, The City of Johannesburg and Traffic Freeflow signed a contract to extend the Pointsmen Project for another 18 months. Over the past four to five years the Pointsmen have become a regular feature in the lives of motorists, who rely on them to get through the increasing congestion on a daily basis. Read more >>

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Design


Wrap2theMax Design Competition winning entry for March 2010 - Roland 2theMax
The winner of the March round of the Wrap2theMax design competition is local designer Annemarie Burger. Her design for Score 10 stood out from the field in its uniqueness, creativity and concept which resonated against the imminent 2010 FIFA World Cup. Read more >>

Buy two quality African RF CD's and get the third for free - Africa Media Online
Africa Media Online is running a special on their multiple-use CDs of African images. The images on the CD's reflect Africans in different spheres of life, all portrayed by a truly African array of faces and cultural demographics. Read more >>

Digital


ADTECH launches geo-load balancing ensuring faster and more efficient ad delivery for publishers - 365 Digital
ADTECH, a provider of ad-serving technology operated locally by 365 Digital, has recently launched geo-load balancing, a sophisticated technology which ensures online advertising loads faster. Read more >>

Cyber crime experts reveal emerging security threats - ITWeb
They've challenged convention, caused controversy and outwitted some of the sharpest criminal minds and sophisticated computer programs in existence - cyber crime specialists Dr Charlie Miller, Moxie Marlinspike and Felix 'FX' Lindner will lead the speaker panel at ITWeb Security Summit, 11-13 May at the Sandton Convention Centre. Read more >>

Direct Marketing


TollReach key promotional periods 2010-2011 ...for those planning ahead - TollReach
TollReach acknowledges that media planners and strategists plan at least 12 months ahead for their key clients. Promotional periods and distribution dates are designed according to maximum vehicle flow. Should clients' objectives deviate from these packages, dedicated promotions can be done at any toll plaza at any time! Read more >>

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TollReach delivers a lucrative audience - TollReach
Those with access to one or more vehicles in the household, and who have travelled on toll roads in the past 12 months (3 504 000), represent 58% of total urban national toll road travellers (6 068 000). Read more >>

Education and Training


Arm yourself for the fight against HIV/Aids scourge - Boston City Campus & Business College
The largest HIV/Aids testing and counselling campaign in South Africa has been started in an effort to take the bull by the horns as stated by Health Minister Aaron Motsoaledi. The campaign will expectedly see 15 million people tested for HIV and Aids by next year. Read more >>

Sharpen your skills to manage more effectively, efficiently and with more confidence! - Knowledge Resources
Knowledge Resources is hosting the Second Annual Management Conference taking place 19-20 May in Johannesburg. The conference aims to broaden your range of essential skills to manage others and yourself, as well as sharpen your skills in order to manage more efficiently, effectively and with more confidence. Read more >>

GSB study investigates ROI from leadership development - UCT Graduate School of Business
A study being conducted with the UCT Graduate School of Business (GSB) suggests that there can indeed be a strong, measurable ROI for businesses investing in leadership development programmes - something HR practitioners have long suspected, although have struggled to prove to the satisfaction of their finance-orientated colleagues. Read more >>

Eventing


A roadshow doesn't have to be a long and winding road... - Currin't Events
As a change from the standard roll-out of a company conference, Altech Autopage Cellular decided to hold a countrywide roadshow to promote their 2010 vision to staff and business partners. The message that was developed to take the brand around the country was “Today's horizons are tomorrow's milestones”. Read more >>

True Colour Events brings light to an "Evening with W.S." - True Colour Events
Nigerian writer, poet, playwrighter and humanitarian, Wole Soyinka, the first African to be honoured with the Nobel Peace Prize in Literature in 1986, graced dignitaries, statesmen, prominent people of the community and Globacom Directors at the exquisitely transformed State Banquet Hall in Accra, Ghana on 2 April 2010. Read more >>

Disaster preparedness vital at 2010 events - Kadoro Events & Communications
Disaster management is in danger of becoming the forgotten feature of World Cup preparedness at unregulated spin-off events. The alert comes from Amanda Rogaly, owner of Kadoro Events & Communications, one of South Africa's top event management companies. Read more >>

Strike Productions comes under new ownership - Strike Productions
Technical event supply company Strike Productions came under new ownership in late 2009, with Leah McCrae taking over the role of Director from company founder David Hossy. McCrae has many years of experience working on the client side of the eventing industry. Read more >>

Exhibitions


Be part of Cape Town's biggest entertainment experience - Global Icons
Global Icons' plans to turn the iconic Cape Town International Convention Centre into a massive entertainment complex during June and July are now well underway. Read more >>

Baby City all set to bring magic to The Baby Expo again - The Baby Expo
For the fifth year running Baby City has signed up as the headline sponsor for this year's The Baby Expo to take place around the country. Baby City has a large presence at the show, not only in terms of their products but also supplying the vital pram parks and bringing the favourite purple dinosaur Barney along. Read more >>

Public relations glamour at Gallagher - Gallagher Convention Centre
The annual PRISA PRISM Awards ceremony was held at Gallagher Convention Centre on 31 March 2010 to reward outstanding communicators in the public relations arena. The theme of the awards, which is now in its 14th year, was ‘Public Relations - the energy behind the brand'. Read more >>

Gallagher venue of choice for new Construction Summit - Gallagher Convention Centre
The debut of the African Construction Summit will be held at Gallagher Convention Centre, 26 and 27 May 2010. The Summit is the initiative of the Construction Industry Development Board (cidb) and the Chartered Institute of Building (CIOB) and will address contemporary issues facing the African and international construction industry. Read more >>

Online Media

    Online Media section proudly sponsored by  

MROC success: engaging employee research - Columinate
Over the past year Columinate has assisted various large corporates to better understand their employees and gather information on employee specific and companywide issues. In so doing, Columinate has found Market Research Online Communities (MROCs) to be particularly suited for employee research for a variety of reasons. Read more >>

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So Interactive breaks ground in retail sector - So Interactive Web Designs
So Interactive Web Designs was awarded the online account for electronics newcomer, Direct Deals, in March 2010. This is their second acquisition of a retail brand in the relatively short space of just five months. Read more >>

Integrating marketing and WebPR - Quirk eMarketing
[Lyndi Lawson] Lyndi Lawson of Quirk eMarketing explores the construction of content, tools for distribution, online reputation management and goal setting and measurement as areas in which PR professionals and emarketers can share their skills for the good of their clients and ultimately their businesses. Read more >>

Production


Bioscope's Mark Hofmeyr directs international Betway commercial - Bioscope Films
Director Mark Hofmeyr has recently completed a commercial for Betway, an international online games site. The commercial will air extensively across Europe and was shot for UK agency, London Bridge Media. The commercial also features the hit single ‘Hold Tight' by Goldfish. Read more >>

Public Relations


1st Project signs record deal in Japan - Alerting the Media
In a South African first, industrial percussion band 1st Project has signed a record deal with CCRE, one of Japan's biggest record labels, and kicks off a massive PR tour in Japan on 18 April 2010. Read more >>

Radio


New line-up for OFM launches with The Breakfast Club - OFM Radio
OFM has today introduced its new line-up for 2010 with the all-new Breakfast Club with Tim Thabethe and his team. After six years of doing mid-morning and afternoon shows on OFM, Tim will take over the reigns of the OFM breakfast show from seasoned professionals Christie Hansen and Pieter Möller. Read more >>

MTN Radio Awards deadline extended - The Future Group
Entries for the prestigious MTN radio awards have been extended by a week and now close at noon on Monday, 12 April. Read more >>

Research


c.i.a NOW project rolls out across Africa - Consumer Insight Agency
It began as a simple journey into the minds of South Africa's people, but the NOW project has evolved into a powerful strategy tool. The project seeks to explore and better understand complex consumer landscapes, using the c.i.a's unique ethnographic video-based methodology to bring us closer to the diverse people who live in them. Read more >>

Youth Marketing


New groundbreaking African youth research available - Youth Dynamix
Youth Dynamix and EXP have announced a research project that unleashes market insights and information on young African adults. ‘Snapshot of Africa' is a collaborated research project on youth in sub-Saharan Africa, touching seven countries and focusing on the 18- to 25-year-old market. Read more >>



Ornico new ad showcase
Television
Chicken Licken
Nedbank
Parmalat everfresh
Albany bread
Puma

Radio
Berocca
Domestos
Shell
Sony Ericsson
Sony Ericsson
Visit the ad showcase

Galleries
KFC "Add Hope" Event

More  


BizLounge
Jeff Dunham tickets now on sale   OTHER
Jeff Dunham, the voice behind character catchphrases such as Achmed the Dead Terrorist's "Silence! I Keel You!" and José Jalapeño's "On A Steek!” is playing in Joburg, Sun City and Cape Town between touring 18 and 25 September 2010. Tickets are now on sale.

SA dancer to perform with Introdans   THEATRE
[Debbie Hathway] Top Dutch modern ballet company Introdans returns to Cape Town with a new season at the end of the month, but even more exciting is that this is the first time local audiences will be able to see South African Laura Cameron perform with them.


New accounts
  • REX Creative gains new account - more info
  • GGi Communications to head Appletiser website - more info
  • New appointment at Outsource Digital for HMC Seswa - more info
  • imLaunching gains new account - more info
  • The Little Chilli Company secures International Fashion Sale - more info

    People on the move
  • New appointments at Blue Moon Corporate Communications - more info
  • Brandon Shaban makes move to Accenture - more info
  • People Capabilities appoints new partner and director - more info
  • Decorex SA welcomes Nadine Levin - more info
  • Jennifer Abbey joins Amorphous New Media - more info
  • New appointment at Primall - more info
  • Ogilvy Interactive appoints new managing director - more info
  • Zurich South Africa appoints new chief marketing officer - more info
  • Gullan&Gullan gets a public relations guru - more info
  • The Property Magazine appoints new editor - more info

    Jobs offered

    Featured jobs

    Mid Level Sales Executive - Randburg
    If you have a minimum of two years media sales experience, send your CV to {{niqui@popcornadvertising.co.za}} This is an opportunity to join the glamorous world of cinema. Read more >>



    Photographic Representative - Cape Town
    Exciting opportunity for a dynamic and confident individual within a professional photographic agency. Generate sales and service clients. Plan and implement a marketing strategy. Manage quoting and production process. Read more >>

    Online Media Planner - Cape Town
    Acceleration Media is a full service digital marketing agency specialising in media buying (online and mobile) and search marketing. Acceleration Media is looking to hire an experienced online media planner. Read more >>

    Packaging Finished Artist - Cape Town - Southern Suburbs
    A packaging design consultancy in Cape Town's Southern Suburbs is looking for a mid-weight finished artist. Individual must show meticulous attention to detail. Read more >>

    Copywriter - Cape Town - Century City
    My client, a retail company with an in-house advertising/promotions studio, based in Century City, is looking for a junior copywriter to conceptualise, write and proofread promotional and marketing material. Read more >>

    Sales Executive - Johannesburg
    Weather Intelligence Systems is an exciting young business run by successful entrepreneurs, who are in the market with a truly unique product. After its first year in business sales have grown exponentially. Read more >>

    Web Designer - Cape Town
    Medium weight Web Designer with excellent design ability and working knowledge of front-end coding requirements needed. Respond with a portfolio that reflects well known brands, beautifully crafted. Read more >>

    Information Content Administrator/Blogger - Cape Town - CBD
    Thunda.com requires the services of an experienced information content administrator/blogger to administer the information content and to engage the Thunda.com audience through brand relevant blogging. Read more >>

    Electrician - Hammanskraal
    The successful incumbent will be ensuring maximum efficient production run with minimum downtime and efficiency loss through plant maintenance, electrical and mechanical fault finding. Read more >>

    Technical Assistant - Doornkloof
    Plan, direct and control mechanical aspects of processing plant engineering operations to ensure operational efficiency of all equipment and installations to fulfil the production programme. Ensures efficient and sufficient services. Read more >>

    Client Relationship Specialist - Sandton
    A client relationship specialist required in a corporate/professional environment with database/electronic communications experience. Ownership of intranet and communications programme experience. Read more >>

    Sales Representatives - Johannesburg
    Experienced external representative. Two positions available to dynamic, energetic, target driven team players with a passion for sales, relevant promotional industry experience beneficial. Read more >>

    Advertising Sales Executives - Durban
    Enthusiastic, energetic and determined advertising sales people sought after by a dynamic company in the publishing industry. Must possess ability to close deals, and build their own portfolio of clients Read more >>


      
    Specialising in
    Media Sales,
    Advertising and
    Marketing placements
    www.opendoor.co.za

    Events to diarise
  • Programme in online marketing strategy USB Executive Development Ltd - Cape Town, 12 April
  • Organisational communications workshop Quo Vadis Communications - Johannesburg, 12 April
  • Project management workshop 2010 Syncom Business Intelligence - Gabarone, 12 April
  • Photoshop for beginners 2B Studio - Johannesburg, 12 April
  • Adobe Illustrator Level 1 and 2 2B Studio - Johannesburg, 12 April
  • Organisational communications workshop Quo Vadis Communications - Johannesburg, 12 April
  • Mastering Use Cases Faculty Training Institute - Cape Town, 12 April
  • DTP adobe photoshop CS4 course AAA School of Advertising - Cape Town, 13 April
  • Principles of professional project administration Faculty Training Institute - Cap Town, 14 April
  • Contract risk management workshop 2010 Syncom Business Intelligence - Gabarone, 14 April

  • Upcoming events
  • Professional sales course The Peer Group - Johannesburg, 13 April
  • Radio and TV presenting workshop unique casting agency - Johannesburg, 13 April
  • 2010 and beyond PRISA - Rondeboshch - Cape Town, 13 April
  • Governance beyond boards CGF Research Institute (Pty) Ltd - Johannesburg, 13 April
  • Searching for sales QualityLife Company - Houghton Estates, Johannesburg, 13 April
  • Scrapbooking – A family affaire full day workshop Garden World - Johannesburg, 13 April
  • E-marketing essentials KumaloGreen cc - Johannesburg, 13 April
  • Frontline and receptionist skills workshop Institute of Secretarial Studies - Kempton Park, 13 April
  • Great sports reporting Institute for the Advancement of Journalism (IAJ) - Johannesburg, 13 April

  • Quotes
    "Good advertising does not just circulate information. It penetrates the public mind with desires and belief." - Leo Burnett
    "We must be the epitome-the embodiment-of success. We must radiate success before it will come to us. We must first become mentally, from an attitude standpoint, the people we wish to become." - Earl Nightingale
    "Success is simple. Do what's right, the right way, at the right time." - Arnold H. Glasgow


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