 8 Mar 2010 |
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It just wasn’t ‘our’ night Well, the Oscars - that two-hour programme crammed into four - is done and dusted and neither Invictus nor District 9, or anyone involved in either movie, though nominated, featured among the winners in 2010. On the local front, SABC board member Clare O'Neil is to oversee sales and marketing at the corporation. Good luck... the situation has been far less than ideal for ages, and advertisers will need a lot of reassurance before they risk having any more advertisements flighted at the wrong time - among other hassles. Issa Sikiti da Silva chats to Riaan Wolmarans, formerly of the Mail & Guardian Online and now of the Financial Times in London - and our Sunday newspapers have left him, how can we say this tactfully... thoroughly underwhelmed. On the auto front, Toyota's recall of some eight million cars because they apparently could have an alarming tendency to take you into your carport (and beyond) at great speed, has seen the US auto industry, long riled at the Inscrutable Orientals' intrusion into its backyard, launch what Chris Moerdyk reckons could be the start of a turf war. Finally, DStv has acknowledged the similarities between a promo and the icon Apple 'Think Different' campaign and pulled its own ad. Herman Manson investigates what has had the Bizcommunity.com readers up in arms recently. Don't forget it's International Women's Day today! Simone Puterman & Rod Baker PS In this week's Ornico Ad Showcase, we feature TV ads for Discovery Health, SuperSport, Twinsaver, Vodacom and South Africa, and radio ads for Gidani National Lottery, Peugeot, 1time Airline, Sun International and The Red Bulletin. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
Toyota's recall saga is the start of a war [Chris Moerdyk] Toyota's recall programme seems to have escalated into a full-scale turf war between the Far East and the US. This is the only conclusion many automobile industry marketers can come to since, if one looks at historical precedent, this entire issue should have blown over weeks ago. Read more >>Clare O'Neil to oversee SABC sales, marketing [Issa Sikiti da Silva] SABC board member Clare O'Neil has been appointed by its fellow board members - at the recommendation of CEO Solly Mokoetle - to provide expanded oversight of the corporation's sales and marketing activities. Read more >>New Africa marketing team for MasterCard Worldwide JOHANNESBURG: MasterCard Worldwide has made two new appointments in its marketing department in Africa. Mark Hearne has been appointed business leader of marketing and communications, and Ingrid Keller as marketing leader of customer marketing. Read more >>Volvo's being Naughty Volvo has launched its global Naughty campaign with the launch of the Volvo S60 at the Geneva Motor show this week. To encourage the naughty factor in fast ‘n furious driving of the new car, a Naughty Volvo website will form the platform for various marketing activities and it even has a ‘naughtymeter' - a fun device that lets you choose a level of naughtiness for the car. Read more >>2010 FIFA World CupBrazil revs up the Fairway, Oz in a lodge “The Fairway Hotel & Spa is the place that comes closest to what the Brazilian team is accustomed to having. Therefore it is the ideal location that gives us comfort and privacy,” said Dunga, the Brazilian coach. He was commenting on the choice of the newest hotel in the Guvon Hotels & Spas chain, situated on the Randpark Golf Course, Johannesburg, as the base camp for the Brazilian team during the 2010 FIFA World Cup. Kloofzicht Lodge, the second five-star property in the stable, hosts the Australian side. Both teams have booked out the properties exclusively for the duration of the tournament.Compose a winning song for Bafana The SABC, official broadcaster of the FIFA 2010 World Cup, invites fellow South Africans to write a song in support of Bafana Bafana that will inspire the team to great heights and become the anthem of a nation on the brink of greatness. Read more >>Live streaming of FIFA media briefing on security The media press conference, scheduled for 1pm on Friday, 5 March 2010, will be streamed live on FIFA.com and, roughly 90 minutes after the conference, VNR material will be made available for editorial usage for broadcasters via satellite feed. Read more >>New adidas jersey unveiled at Bafana Bafana match When Bafana Bafana played Namibia at the Moses Mabhida Stadium in Durban last night, Wednesday, 3 March 2010, they were wearing their new away jersey from adidas, which they will wear during the 2010 FIFA World Cup in South Africa. Read more >>FIFA LOC unfazed over low airline ticket sales NEWSWATCH: As many as 450 000 visitors have been expected for 2010, but to date apparently only 150 000 airline tickets have been sold - with fewer than 100 days to go - but the local Organising Committee isn't worried, reports Business Day. Meanwhile, the issue of an ‘adult' channel - ie pornographic channel - being broadcast on DStv has generated a storm of protest, reports IOL, though MAN, a risqué reality show, has been approved. Read more >>World Cup 2010? Yes, we can As the city of Durban kicked off celebrations marking 100 days to the 2010 FIFA World Cup last night, 2 March 2010, it was evident that South Africa is on track to success as hosts of Africa's first World Cup. Read more >>Media wowed by 2010 stadium tour [Bongani Nkosi] Joao Raposo, a Brazilian journalist, is so impressed with South Africa's stadiums he's concerned his home country won't match up when it hosts the FIFA World Cup in 2014. Read more >>You Make Joburg Great - 100 days to go The celebrations for the FIFA World Cup start today 2 March 2010 and go on tomorrow, as South Africans celebrate in true Joburg style in the Sandton City area, Montecasino and Radio Park. Read more >>Public warned: There are no FIFA lotteries FIFA strongly advises the public to treat any correspondence concerning lottery draws, tenders or competitions with suspicion and extreme caution and urges people not to provide any personal or financial details if requested to do so. This correspondence has no connection with or authorisation from FIFA and is in no way related to the 2010 FIFA World Cup South Africa. All information received in South Africa should be forwarded to the South African Police Service.AdvertisingDStv acknowledges promo similarities with iconic Apple ad [Herman Manson] "Here's to the crazy ones... who had the balls to copy one of the greatest commercials ever made." The Bizcommunity.com peanut gallery was un-amused when Ornico recently picked a DStv promo, titled 'The Dreamers', as an 'Ad of the Week' in its ad showcase on Biz. The promo in question reminds one strongly of a rather iconic ad made by Apple for its successful 'Think Different' campaign in the late 1990s. Read more >>Free electronic radio handbook available nowThe free electronic handbook 101 ways to get the best out of Radio Advertising is available as a 6MB download from the publishers, the Radio Advertising Bureau (RAB). It acknowledges that it has enlisted the help of advertisers, marketers, media planners, strategists, buyers, creative experts and just about everyone who shares its passion for radio to create these insights on how to make the most effective and creative use of the medium. Go to www.rab.co.za/downloads/101-handbook/ to download. For a hard copy, email zama@rab.co.za or contact Zama on tel +27(0) 11 325 4935.The accountable ad agency [Herman Manson] Mike Abel never blinks. Literally. Or at least he didn't through this interview, the two of us and chief creative partner Peter Badenhorst stuffed into a corner table at the Loading Bay Café, a coffee shop below the new M&C Saatchi Abel offices in De Waterkant, the former gay quarter of Cape Town, now trendily mainstream. Read more >>Festival of Media Awards announces 2010 shortlist The Festival of Media Awards has announced the shortlist for the 2010 event. The winners will be announced at a gala dinner, the finale event, on Tuesday, 20 April 2010 in Valencia, Spain. Read more >>Three South Africans to judge Cannes, Clios It was announced this week that three more judges from South Africa would judge international work - two for Cannes Lions and one for Clios: Ogilvy's Fran Luckin, FoxP2's Justin Gomes and Net#work BBDO's Rob McLennan. Read more >>Ad trends - World Newspaper Ad Conference Adam Smith, the director of Futures for Group M, which is owned by Martin Sorrell's WPP Group, will discuss the intentions of the major brand advertisers and agencies at the 20th World Newspaper Advertising Conference, to be held 4-5 March 2010 in Copenhagen, Denmark. Read more >>Putter a "great champion" of the industry - Gary Leih [Issa Sikiti da Silva] Former Ogilvy UK chairman and long-time friend Gary Leih paid an emotional tribute to the late Robyn Putter, calling him a "great champion" of the industry and showering him with praise for his "sterling contribution" to the industry's transformation. Read more >>Ogilvy pays tribute to Robyn Putter [Rob Hill] It is with deep regret and much sadness that Ogilvy announces the passing away of Robyn Putter, former Ogilvy South Africa CEO and Ogilvy Worldwide board director, on Monday, 1 March 2010. Robyn had been bravely fighting cancer over the past year, and in usual Robyn fashion, his spirit was strong all the way through. Read more >>60 Layers of Cake opens in CT The first African office of 60 Layers of Cake opens in Cape Town in March 2010 and is headed up by MD Ben Wren and operations director Michael van den Heerik, both formerly of The Jupiter Drawing Room. The executive creative director in Amsterdam is Rodger Beekman. Read more >>JWT catches Gautrain JWT has been appointed as the Gautrain communications partner, following a tender process in which 39 agencies submitted their communication proposals for the Gautrain account. The process culminated in a pitch presentation by four shortlisted agencies. Read more >>
Partnership creates large international hotel brandCHICAGO: US-based Preferred Hotel Group, with over 750 members in over 65 countries, announced yesterday, Wednesday 3 March 2010, that it has partnered with South Africa's Mantis Group. This reputedly makes the group the largest international hotel brand in SA and brings the total number of members on the continent to 30. Read more >>Advertisement:  CinemaNu Metro - enhancing 3D in Africa The Nu Metro's Emperors Palace cinema complex is reportedly the first to install the Barco range of 3D projectors into all six of the cinemas, making it the first 2K digital multiplex venue in Africa. These join the two 3D projectors at the Nu Metro Galleria cinema complex in KwaZulu-Natal. Read more >>Still time to submit entries to FilmMart “We urge potential African entrants to get their submissions in to the Durban FilmMart by the closing date of 29 March 2010,” says Peter Rorvik, director of the Durban International Film Festival, “as it provides a perfect entry point for African film-makers to pitch film projects to leading financiers and network with international directors and producers.” Read more >>CSIKFC issues pothole challenge Following the recent call for assistance by Mavela Dlamini, city manager of the City of Johannesburg's (CoJ), for the private sector and community to assist the Johannesburg Roads Agency in alleviating the pothole problem on Joburg roads, KFC has donated R200 000. Read more >>Flying Glasses aid Vision Mission To give 2009 fourth-year AFDA students a feel of client/creative interaction, Ster-Kinekor briefed them to produce commercials for its flagship CSI project Vision Mission. Read more >>Mimmos, 94.7 team up for Global Pizza Challenge, charityMimmos and 94.7 Highveld Stereo's Jeremy Mansfield recently rejoined forces to enter the 2010 Global Pizza Challenge for a shot at designing a pizza worthy of being crowned the world's best. Last year, their efforts fed 1800 children for a year. Read more >>DesignArchitect wins Designer of the Year award The Absolut Visi Designer of the Year Awards recognises and rewards South Africa's best designers annually and this year Peter Rich Architects has won, the first time an architect has done so. He won it for the design of the Mapungubwe Interpretation Centre at the Mapungubwe National Park in Limpopo, which has already received international recognition, winning the World Building of the Year at the World Architecture Festival in Barcelona in November 2009. For more, go to www.visi.co.za.
Storytelling - joint keynote MIPTV address The highlight of the MIPTV 2010 conference programme entitled Charting the Next Decade of TV and Digital Entertainment will be the joint keynote address by Elisabeth Murdoch and Joanna Shields on Tuesday, 13 April 2010. They will explore what, in their view, are the new frontiers of storytelling and will demonstrate how entertainment now extends beyond its conventional platforms, with audiences programming their own experiences.Domain growth, squatting continuesThe last quarter of 2009 saw around 11 million new domain names registered worldwide, a sign that the global financial recession did not discourage businesses from registering brand and product names. This is according to Vika Mpisane, GM of .ZA Domain Name Authority (ZADNA), the agency that manages South Africa's Internet space. Read more >>Cerebra, Brandsh now two completely separate entities Cerebra has grown considerably over the past four years as a full-service social media agency and is relocating back to its original premises in Sandton, Johannesburg. It will now operate completely independently of mobile and social media agency Brandsh. Read more >>Google launches Chrome beta The new beta version of Google's Chrome browser, which includes a number of innovations such as additional privacy controls for users and seamless integration of translation functionality, was launched yesterday, Tuesday, 2 March 2010. Read more >>Matthew Buckland to pursue creative 'spark' Digital and mobile entrepreneur and a leader in the South African blogosphere, Matthew Buckland, has today, Tuesday, 2 March 2010, announced his resignation from 24.com to open up a Cape and Johannesburg-based digital and mobile agency and consultancy, Creative Spark. Read more >>Three new countries compete in International Digital Emmy Awards The International Academy of Television Arts & Sciences has announced yesterday, 1 March 2010, its nominees for this year's International Digital Emmy Awards. Nokia and Ooyala sponsor awards, which will be presented at a special ceremony hosted by film & television actress/producer Illeana Douglas on Monday 12 April 2010 at MIPTV in Cannes. Read more >>Education and TrainingNew graduates ready to discover Vodacom The Vodacom Discover graduate programme, an extension and consolidation of existing graduate programmes, welcomed 23 new graduate students on 1 March 2010. Continuing its focus and investment in empowering women in the ICT industry, it ensured that 48% of the new graduates are female. The new programme makes it possible for the group to nurture and support a promising student from tertiary level until he or she becomes a contributing member of the team, maximising both its investment and the person's personal aspirations. The group has invested more than R26 million over five years in its graduate programmes.Get the most out of your freelance copywriter/editor [Tiffany Markman] I've generated some buzz on Twitter recently with my ‘Hi Tiffany' series of tweets. Largely tongue-in-cheek, they deal with bizarre client requests, strange foibles and inexplicable confusions (and before you ask, they're based on my dealings with only 5% of my client base; the other 95% is usually absolutely fantastic to work with). Read more >>Educators called to hearing Interested parties wishing to hear the public debate on the granting of E-rates (a 50% discount on Internet services to public schools and public further education and training institutions) should attend the ICASA hearings on 4-5 March 2010 from 9am to 4pm at Block C Presentation Room, Pinmill Farm, Katherine Avenue, Sandton. The discount was signed into law in May 2006 but most schools still get no tangible benefit from this initiative, reportedly because Telkom does not pass the discount onto suppliers. Companies and organisations that will make presentations at the ICASA hearings include ISPA, MWeb, Vodacom, Telkom, MTN, Tenet, Neotel, Cell C and other parties.Zinto launches promoter training academy Promoters play and integral role as brand custodians and the quality and enthusiasm of promoter staff can make or break an in-store campaign. So investing in training and upskilling promoters makes sense - and is the motivation behind the launch of The Zinto Marketing Group's new Promoter Training Academy. Read more >>EventingFlying high with Cape kite festivalAfrica's reputedly biggest kite festival, the Cape Town International Kite Festival, will take place 23-24 October 2010 on the lawns surrounding Zandvlei, Muizenberg. Hosted by Cape Mental Health, this year's theme is 'Uplifting Mind and Body,' the show includes some of the biggest names in kiting in South Africa and the world who show off their magnificent creations. It is hoped the show will, as before, attract more than 20 000 visitors. Go to www.capementalhealth.co.za for more information.Tents for eventsTimeless Tents, a collection of crafted tents, pavilions and marquees, are now available from local importers of furniture and antiques, Holy Cow. Helen Bramwell (McAlpine), owner and MD has drawn on her creative design expertise, as well as her personal travel experiences to France, India and Morocco, to design tents which provide alternatives for corporate and entertainment clients. The product range includes everything from garden tents and pavilions to personally styled marquees, created to international standards using traditional canvas, lined with pure cotton and finished with voile drapes.International buyers make Meetings Africa successfulThis year's Meetings Africa, held recently at Sandton Convention Centre (SCC), had 123 international buyers, hosted by South African Tourism and the Department of Trade and Industry, attend and buy from exhibitors. It generated 2216 scheduled business appointments from 365 online diaries and both exhibitors and visitors reported that the exhibition had been taken to new heights. Read more >>Andries Vrey to lead Aardklop A previous Aardklop media and marketing manager, Andries Vrey has been appointed as CEO of Aardklop National Arts Festival. Read more >>Bilateral opportunities at first US Week in SA To promote US-South Africa bilateral relations, promote SA as a tourist destination and a place to invest and do business in and to celebrate the two countries' culture, arts, music, fashion and cuisine, the first annual USA Week in SA will be held 2-11 April 2010 in Gauteng. Read more >>ExhibitionsYour Child Expo goes bust, organiser liquidatedEgg Marketing, the organisers of Your Child Expo, scheduled for the end of March 2010 in Cape Town, has announced the cancellation of the exhibition and the voluntary liquidation of its company. It says these moves are due to late or non-payment by many of its exhibitors, sponsors and partners, as well as failure by some brand partners to honour their agreements. Read more >>
Magazines grow fighting fit in recessionMaverick Publishing has been granted ABC certification to its dedicated female fitness lifestyle magazine and has seen growth of its dedicated bodybuilding magazine through a tough 2009. Both titles will produce March/April 2010 issues offering readers a fresh, targeted approach. Read more >>Advertisement: 
Media - a hard nut to crack for women [Arthur Okwemba & Colleen Lowe Morna] Preliminary findings of the 2010 Global Media Monitoring Project (GMMP) conducted by the World Association for Christian Communication (WACC) suggests that women constitute less than a quarter of those interviewed, heard, seen or read about in mainstream broadcast and print news. Read more >>SABC in trouble again? NEWSWATCH: The national broadcaster and Sentech, South Africa's signal distributor, could be in trouble with movies companies such as Universal Pictures, and FIFA, after the Chinese allegedly ‘stole' the SABC's Africa signal, allowing movies and football matches to be broadcast to a number of African countries, reports IOL. Read more >>SA media ownership and control headache [Issa Sikiti da Silva] South Africa's ‘excessive' media ownership and control at the hands of a very few players continues to be the main topic of discussion in political, media, civil society and academic circles, with some calling for an urgent intervention to regulate what they see as a ‘selfish' and ‘slow-transforming' industry. Read more >>Porn channel worries minister NEWSWATCH: Noluthando Mayende-Sibiya says the prospect of DStv airing a porn channel worries her, reports IOL, which also reports that the UK columnist who described the South African president as a ‘sex-obsessed bigot' has defended his article, which lead to howls of anger from many quarters in South Africa. Read more >>UK media's Zuma bashing 'racist' - analyst[Issa Sikiti da Silva] President Jacob Zuma's bashing at the hands of UK media continues to draw condemnation here at home, with at least one analyst calling the comments ‘racist'. This signals what is likely to be the start of a long and heated debate about what many Africans see as Western media's ‘lack of respect' for African values. Read more >>UK paper rubbishes JZ NEWSWATCH: As South Africa's president arrived in the UK on a state visit, a columnist writing in Britain's Daily Mail described Jacob Zuma as a ‘sex-obsessed bigot', reports The Citizen, and in turn, Zuma says he's not surprised by the comments - he reckons the British regard Africans as ‘barbaric' and ‘inferior', reports IOL, which also reports that The Citizen is considering an appeal in a defamation action in which Robert McBride took issue with the newspaper describing him as a murderer. Read more >>MobileThe 'amazing grace' of mobile revolution[Issa Sikiti da Silva] From humble beginnings as a simple device with a communications capability akin to a traditional telephone, the cellphone has been transformed and now offers us a whole range of amazing opportunities. So what of the future? Read more >>Get SuperSport on iPhone free The launch of the free iPhone application offering sports fans real-time access to the latest sports news and scores, no matter where they are has proved popular. Launched by SuperSport on the weekend, according to its spokesperson, it started in the mid-40s and moved to position number 2 by the morning of Monday 1 March 210 and position 1 by the afternoon. The channel is also planning apps for other mobile operating systems like OVI and Android. The application is available free from the iTunes store and from the website www.supersport.com.NewspapersPublishing on portable devices - International Newsroom Summit A session will be held at the 2010 International Newsroom Summit dedicated to publishing on smartphones. The conference, organised by the World Association of Newspapers and News Publishers (WAN-IFRA) over 21-22 April 2010 at the London Canary Wharf Hilton, aims to provide news executives with new strategies in disseminating content to portable devices. Read more >>Riaan Wolmarans - SA editor in the streets of London [Issa Sikiti da Silva] Former Mail & Guardian Online editor Riaan Wolmarans now works and lives
in London after being appointed production editor for special reports at the Financial Times (FT) newspaper. In an interview with Bizcommunity.com last week, he spoke about his new job, British media's high level of professionalism, what he perceives as the poor quality of South Africa's Sunday newspapers and SA's crime. Read more >>
Eskom encourages cold splash Eskom's first washroom campaign built awareness of its energy saving savvy, and following its success, has signed up for another campaign to appeal to upper LSM consumers in five Cinema Nouveau complexes across the country to conserve power by using water sparingly and using more cold water. Read more >>ProductionTrailblazers to be awarded at MIPDOC 2010 PARIS: MIPDOC, the international showcase for documentary screenings, has named the five producers to receive recognition at the International Trailblazer Awards at MIPDOC 2010, including the DRC's Djo Tunda Wa Munga. The event runs from 10 - 11 April 2010 at the Hotel Martinez in Cannes, ahead of MIPTV. Read more >>
VespaTakeOne winners zip to victory They animated, they wrote songs - and the winner zipped away with the Italian style icon - the Vespa. Read more >>
Craig Atherfold joins Text 100 Craig Atherfold joins the Text 100 global team from 1 March 2010 with more than 11 years of PR experience, both in local and international PR agencies, across a range of business and finance as well as consumer, corporate and technology clients. Read more >>
East Coast Radio listener wins the R1 million Billed as the biggest prize in radio history, the national radio competition Savanna Retrench Yourself attracted thousands of entries from all over the country and five finalists who gathered in Cape Town but the winner was a listener of East Coast Radio, Laura Meyer. Read more >>Limpopo's "hottest frequency" changes lineup Capricorn FM launched its brand new line up yesterday, Monday, 1 March 2010, its first major change since the station went live in November 2007. Read more >>
Fixedia expands to media recruitment The London-based Fixedia Group announced last week the launch of a new networking and recruitment utility, Fixedia Unlimited, for media companies, adding on to its networking site for media professionals around the world launched in January 2010. Read more >>Candidate attorneys compete onlineWerksmans has come up with a new recruitment method - an Apprentice style competition. Would-be candidate attorneys can enter The Candidate Challenge 2012 by providing a 150-word motivation as to why they believe they are the one and upload a video clip to accompany this motivation to the practice's website for the public and student community to view and vote for their favourite contender. ‘The Candidate' who rises to the challenge and wins the public's vote will be guaranteed an interview with CEO Jeremy Botha for the firm's 2012 intake of candidate attorneys. The competition runs from 1 March to 31 August 2010. Go to http:/candidate.werksmans.co.za for more.Executives sought, leadership shortageNeil Maslen, MD of one of South Africa's largest executive search firms, Mindcor, said there had been more than 100% growth in assignments received this year from corporate clients, compared to the same period last year. Read more >>Dedicated hospitality career site offers 1000 jobs Hotel & Restaurant launched its dedicated careers portal for the hospitality industry, yesterday 1 March 2010. It went live with approximately one thousand job opportunities spanning almost a hundred employment categories. Read more >>
New Durban office for Ipsos MarkinorIpsos Markinor has opened a new executive office in Durban, headed up by Lindi Levitt, account director and head of Ipsos' qualitative division, who has relocated from Johannesburg. This endeavour was partly in accordance with the company's rapid national growth and development strategy, but also in response to clients' expressed need to have local executive interface in all major metropolitan areas.RetailShoprite to award women of the year again The Shoprite Group will once again host an award to honour South Africa's women, the company earlier this week. The most outstanding women of the year will receive the newly announced Shoprite Checkers Women of the Year Award. Read more >>SalesPitching for new business: Aristotle's Rhetoric [Sid Peimer] Rhetoric is the art of persuasive communication. According to Aristotle, three elements are required for effective rhetoric: ethos (your reputation), logos (the logic in your argument) and pathos (the emotion you elicit). All three are a vital triad when presenting for new business. Read more >>SponsorshipSouth African event rider gets local sponsorshipVelcro Brand Fasteners will sponsor Paul Hart, the number one South African ranked event rider, who will represent South Africa at the World Equestrian Games in Kentucky, US, at the end of September 2010. “Paul has provided us with an amazing vehicle for the brand as there is no way our budget would have allowed us to promote our brand overseas with our South African budget,” comments Darryl Crampton, operations director for Velcro Brand Fasteners.CNN gets its racing stripes The newest Formula One team, Lotus Racing and CNN International announced yesterday, Tuesday, 2 March 2010, the signing of a long-term sponsorship agreement. Read more >>TVCasper's still in with the starsFollowing media speculation late last month, SABC 2 has confirmed that Casper De Vries is definitely one of the judges in Supersterre III. It confirms that musician Steve Hofmeyer was brought into the show as a guest judge for the show's recording during Casper de Vries' absence, pending a resolution meeting between the parties. Vries will appear on the third and fourth episodes of Supersterre III. The channel reiterates that all processes are above board and it is confident that the new season of Supersterre will once again meet all its viewer's expectations and more.
MarketingBy Design Group looks back - By Design Group Since the birth of award-winning boutique agency, By Design Group, success seems to be their middle name. They recall the days when they first ventured into foreign terrotories, to today where they constantly win pitches against bigger, more established agencies. Read more >>Blue Lemon now offers warehouse storage and management services - Blue LemonBlue Lemon, a creative brand communication company, now offers a unique branded goods storage and management service. Aimed at organisations that require large quantities of branded merchandise such as corporate clothing, Blue Lemon will create, manage and distribute all of your corporate gifting requirements. Read more >>2010 FIFA World CupAfrica Media Online celebrates 100 days to the World Cup with launch of multimedia functionality - Africa Media Online While many are reporting the lower-than-expected visitor bookings to South Africa for the FIFA World Cup this year, a local organisation dedicated to Africans telling Africa's story is broadening the range of products it distributes to media around the world. Read more >>AdvertisingArthur Goldstuck standing up for charity at Parkers Comedy and Jive - Advertising Benevolent FundRenowned South African author and media commentator, Arthur Goldstuck, will be doing his bit for the South African advertising, media and marketing industry by standing up and presenting ‘The lighter side of online trends' at Parker's Comedy and Jive in Monte Casino, Johannesburg at lunchtime on 17 March. Read more >>100 days. So many opportunities. - LimelightSA LimelightSA's World Cup oomph was launched with the 100-days countdown on 2 March, 2010. The agency embraces the effort to involve all South Africans in mobilising a sense of commitment and passion for what is undoubtedly the country's biggest opportunity at so much more than just its fifteen minutes of fame. Read more >>Design Indaba 2010: who did the flipping titles? - juju Alex Hayn and the design team at The Jupiter Drawing Room Cape Town had a great idea and asked juju if they'd like to have a go at it. The deadline was tight but they agreed and did what they do best, producing 40 unique sequences in record time. Read more >>MTN's 2010 FIFA World Cup sponsorship campaign - Masters & Savant “We can't wait, let's go 2010!” is the message from MTN, Africa's first and only global sponsor of a FIFA World Cup competition. As the title sponsor of the MTN Africa Cup of Nations, the sponsorship of the FIFA World Cup was the next major step for MTN to take within its global football portfolio. Read more >>Mortimer Harvey wins Innscor Africa franchise business - Mortimer HarveyZimbabwe-based Innscor Africa Limited has appointed Mortimer Harvey to handle all advertising for the company's ‘fast food' or ‘quick service restaurant' (QSR) franchise division. Read more >>Eto'o's responsible drinking backed by Guinness - Masters & Savant Guinness is a drink enjoyed the world over, especially by those that love soccer. To communicate Guinness's commitment to controlled and responsible drinking, Masters & Savant was briefed by Saatchi & Saatchi Cape Town advertising agency to create a 30" TVC out of stills of soccer champion Eto'o - with the brief to make the stills dynamic. Read more >>BrandingPlain language certification stamp to launch - Simplified Plain language consulting and training firm, Simplified, has launched a ‘seal of approval' for documents that comply with new plain language laws in South Africa. The approval - in the form of document certification - is awarded only if documents meet several plain language criteria. Read more >>Gullan&Gullan ensures Botox looks 20 years young - Gullan&GullanBotox entrusted Gullan&Gullan Advertising with designing a logo to celebrate the non-invasive, anti-ageing treatment brand's 20-year anniversary. The logo will be used on all celebratory marketing and package inserts to communicate the tagline, "20 years young". Read more >>November 1 awarded TOTAL brand activation contract - November 1Branding group November 1 has been awarded the brand activations contract for TOTAL South Africa. November 1 will be taking care of the branding material for all TOTAL events countrywide, kicking off with the TOTAL top service awards at the ICC (their largest internal awards event), and the TOTAL Tour Natal. Read more >>Your brand in real life - November 1As the wave of social media sends brands deeper into cyber space, opportunities to taste, touch and feel brands becomes incrementally more important. Marketers and brand guardians that take cyber dialogue and traditional media campaigns into the physical space gain a tangible advantage. Read more >>CinemaNew appointment at Popcorn Advertising Sales - Popcorn Cinema Advertising With over a decade of solid sales experience, Niqui Pereira has been appointed to take over the reigns as Popcorn Cinema Advertising's National Sales Manager. Niqui has spent the last three years being mentored by her predecessor, Debbie Brady who leaves the cinema environment to return to the world of television. Read more >>DesignGreat Stock! - flying the flag with pride - Great Stock! Great Stock joins all South Africans in celebrating the start of the 100-day countdown to the 2010 World Cup, in anticipation of this momentous occasion. Read more >>DigitalKRAZYBOYZ digital appoints new sales and marketing director - KRAZYBOYZ KRAZYBOYZ digital, has appointed Veli Ngubane (26) as sales and marketing director. Ngubane, an experienced strategist, holds a BSocSci degree from the University of Cape Town as well as a post-graduate diploma of marketing and advertising communication from the Red and Yellow School of Advertising. Read more >>Social media goes beyond advertising - Popimedia With the growing number of South African brands engaging in social media, Popimedia Innovations, a specialist interactive social media and viral marketing company, will now offer a full social media marketing service aimed at providing social media activity and presence to brands on an ongoing basis. Read more >>Distell appoints Stonewall+ as joint lead digital agency - Stonewall+ Digital MarketingStonewall+ Digital Marketing has been jointly awarded the Distell account after a highly contested six-way pitch process. Distell is looking to refresh its digital marketing portfolio and integrate the role that digital plays within the broad communications mix. Read more >>Creating lasting impressions - a five-step plan for brands stepping onto the social media bandwagon - Digivox Many marketers believe that they need to jump onto the social media bandwagon so as “not to be left behind”. They quickly set up a Twitter account or Facebook fan page, throw in the corporate logo alongside a catchy bio, and perhaps even add a visually inspiring background. And then, the “what now?” question hits home. Read more >>KREW launches the Kellogg's Rice Krispies 'Quest For Enchanted Treasure' online! - KREW Interactive Logged in adventurers can enjoy plenty of fun-filled opportunities to win great prizes every day until 31 July in Kellogg's Rice Krispies ‘Quest for Enchanted Treasure'. Read more >>Digital Fire wins new client Warner Brothers with Invictus e-mail marketing campaign - Digital Fire Digital Fire added an exciting new name to its rapidly growing client list - Warner Brothers in Los Angeles used their services for the Matt Damon/Morgan Freeman epic, Invictus, directed by Clint Eastwood. Read more >>So much more than a facelift for GIBS Review - FLUXThe Pretoria University's Gordon Institute of Business Science's (GIBS) e-newsletter, GIBS Review, has been revamped and redesigned, giving it a fresh new face. Besides the facelift, the publication's body has been toned to a content-rich read covering everything that is current on the political, financial and business scene. Read more >>digiVOX helps put off the lights for WWF's Earth Hour - Digivox When AtPlay, the interactive division of Saatchi & Saatchi, approached digital marketing agency, digiVOX, to help drive awareness and exposure for The World Wide Fund for Nature's Earth Hour initiative, digiVOX jumped into action, putting their well established online publisher relationships to work. Read more >>Direct MarketingAward-winning ECD joins Wunderman SA - Wunderman Having been in the direct marketing industry for 13 years, acclaimed Bernice van Rooyen joined Wunderman SA in January 2010 as the agency's Executive Creative Director. Read more >>Transpromo: where to start - LaserCom[Konni Hoferichter] Transpromo stands for transactional/promotional, or the use of existing customer communication to include customised promotional graphics and messages. This communication, such as statements and invoices, if done correctly, can produce the highest rates of return yet seen in the direct marketing sector. Read more >>Education and TrainingCoreXalance Legal Forum: Making sense of the New Consumer Protection Act - CoreXalanceCoreXalance will be hosting two interactive sessions on the new Consumer Protection Act (CPA), on 23 and 25 of March 2010. They have invited a legal expert, Nita van Zyl, to discuss the latest developments with regard to the CPA and the manner in which it will affect the way we do business. Read more >>EventingCape Town International Jazz Festival - three bands added to star-studded line-up - EspAfrika Organisers of the Cape Town International Jazz Festival, taking place at the CTICC on 4 and 5 April, have added three new bands to the line-up: US keyboardist Jeff Lorber; a Dutch hip-hop duo called La Melodia and Cape Town-based guitarist Allou April. This brings to 42 the groups that will perform at the festival. Read more >>Oros celebrates milestone with The Sound Media Group - Sound Media In celebration of the much-loved and trusted Oros brand, a series of fun activations were put together by The Sound Media Group to target the loyal (and upcoming) Oros fans. Read more >>Certification next key challenge - Kadoro Events & Communications [Amanda Rogaly] Amanda Rogaly of Kadoro Events examines international trends to greater professionalism and the implications for the eventing industry. Read more >>Compose your events for 2010 with Howard Music - Howard MusicAdam Howard is in high demand as musical director and conductor for a host of prestigious corporate events in South Africa over the exhilarating 2010 period. Having worked with artists and orchestras the world over, Howard has vast experience in musical composition, arrangement, direction and production. Read more >>Ice sculpture of iconic Adidas sneaker - Ice Art Ice Art recently produced an ice sculpture version of the iconic Adidas "Shell Toe" sneaker, live on site at the launch of Shelflife. Read more >>ExhibitionsLeading bridal mag gets a makeover - The Wedding ExpoThe new-look Wedding Inspirations magazine was launched at a stylish event at the Westcliff Hotel in Johannesburg. This comes after announcements earlier this year that Jacquie Myburgh had joined forces with Amanda Cunningham to take the magazine into the consumer market. Read more >>Gauteng HOMEMAKERS turned dreams into reality - HOMEMAKERS The Gauteng HOMEMAKERS Expo presented at the Coca-Cola dome from 18 - 21 February turned homeowners' dreams into reality with well over 600 stands displaying the latest in home lifestyle design. Read more >>MagazinesDestiny exclusive breakfast with Iman! - Ndalo MediaJoin Destiny for a VIP breakfast with Iman, international supermodel and beauty industry pioneer, and Founding Editor of Destiny and Managing Director of Ndalo Media, Khanyi Dhlomo. These special breakfast events will focus on business and beauty, with Iman and Khanyi sharing their knowledge and expertise. Read more >>Consistent performance for 8 Ink Media youth titles - 8 Ink Media The 8 Ink Media titles seventeen and NG KIDS have retained market leadership in the youth category, according to the fourth quarter results released by the Audit Bureau of Circulation. Read more >>Women's Health posts impressive first ABC result - Women's Health Women's Health, the new women's lifestyle magazine published by Touchline Media, has reported its first official Audit Bureau of Circulations (ABC) result of 65,819 copies sold for the period October - December 2009. Women's Health was successfully launched in October 2009. Read more >>Destiny's Strategies for Entrepreneurs workshop coming to Durban! - Ndalo MediaDestiny - in association with FNB Women in Business - is bringing the popular Strategies for Entrepreneurs workshop to Durban. Attendees will enjoy a day filled with cutting-edge trends and tools from market experts in business start-ups, tourism and franchises. Read more >>Khanyi Dhlomo honoured as WEF Young Global Leader - Ndalo Media Khanyi Dhlomo, Managing Director of South African media house Ndalo Media, has been selected as a Young Global Leader for 2010 by the World Economic Forum - an honour which recognises the most distinguished young leaders under the age of 40 from around the world. Read more >>Move! magazine is making all the right moves - Thought24 Khosi Siguqa, Editor of Move! and Move! Parent magazines, discusses Move!'s recent 200th issue, the magazine's turning five years old in March, exciting future developments in the future, and the implications of being editor of the biggest circulating black woman's magazine. Read more >>Thought24 brings books into the marketing mix - Thought24 Jonathan Harris, CEO and Co-Founder of Thought24, which publishes South Africa's leading black female titles, TRUE LOVE, Real and Move!, discusses Thought24's upcoming book division, as well as the future of the publishing industry. Read more >>Seventeen boasts bumper Jan issue sales - 8 Ink Media Seventeen's January 2010 issue, bagged with an exclusive seventeen diary, claimed a 94.5% sell-through on the newsstand, increasing copy sales by 24% compared to the previous month. Read more >>MediaAfrican Access named as new headline sponsor for Topco National Business Awards - Topco Media African Access has officially been named as the new headline sponsor for the Topco National Business Awards. Established in 2002 by Topco Media, the National Business Awards acknowledges and rewards companies, individuals, industry and Government for outstanding achievements in business. Read more >>MobileThe power of MMS marketing - an application whose time has come - Oxygen8The mobile phone is already taken for granted; cellphones have changed everyone's lives. The impact they bring to daily life is developing apace. It is too easy, while expectation is focussed on the next big application, to overlook some of the brilliant tools we already have. One such tool is MMS (Multimedia Messaging Service). Read more >>Where are trends in mobile taking mobile web design and mobile SEO? - Virtuosa[Melt du Plooy] The mobile phone has long been a popular device for communication when on the move. Not only has the mobile evolved from simply sending text messages and making voice calls, but many technological improvements over the years has made it into being a digital office in one single hand-held device. Read more >>
MyBroadband boosts its advertising team - MyBroadband Wian Spangenberg has joined the MyBroadband sales team, bringing with him over 10 years experience within the publishing and advertising industry. Spangenberg joins MyBroadband as an online sales executive. Read more >>Advertisement:  Lighthouse Digital launches Air France KLM's 12-month digital media campaign - Lighthouse DigitalAir France KLM has appointed Lighthouse Digital to manage their digital media campaign for the next 12 months. Read more >>Improve your results with email marketing - AlterSageMany of us log into our in-boxes several times a day to check our email. This has become an integral part of most people's working and private lives. Email marketing capitalises on this prolific touch-point (some may call it obsession) with the online world by placing brands right in front of their customers in their in-boxes. Read more >>Helen Zille dress on bidorbuy auction - bidorbuyValued at over R23 000 and made by designer Hendrik Vermeulen especially for the event, the dress modelled by Western Cape Premier Helen Zille has been put on auction at bidorbuy to help raise funds for My Life Foundation, an organisation involved with marginilised youth. Read more >>Quirk celebrates more Google Analytics qualifications than any other SA agency - Quirk eMarketingQuirk eMarketing was the first company in Africa to become a Google Analytics Authorised Consultancy (GAAC). Now with more than 30 of the QuirkStars boasting Google Analytics Individual Qualifications (GAIQ), they have more GAIQ endorsed staff members than any other digital agency in South Africa. Read more >>Out Of HomeTag 8 scores finalist at 2009 OHMSA Awards - Tag 8 Media Tag 8 Media are proud to have been placed second in the Ambient Media category of the Out of Home Media South Africa (OHMSA) Awards, for their Old Khaki sit-down coffee tag campaign in Vida E Caffe. Read more >>Street Pole Ads boost awareness for Shanduka Black Umbrellas - ADreach Executive Chairman of the Shanduka Group, Cyril Ramaphosa, has thanked The ADreach Group for their sponsorship of Street Pole Ads advertising used to generate awareness for the Shanduka Black Umbrellas initiative. Shanduka Black Umbrellas is a non-profit company involved in the support and growth of small and emerging black business. Read more >>ProductionJozi and the jacarandas - The Refinery New local film Jozi is making its impact felt on the big screen and The Refinery is thrilled to be part of the post production magic. Read more >>Ontwerp 2010 - Ontwerp Ontwerp.tv has updated with a diverse range of new works covering everything from animated television commercials to more traditional graphic design for print. Visit the website to see what they have been up to and to view their portfolio of animation, VFX direction, graphic design, illustration and typographic works. Read more >>A sound award for White Lion and Area 5.1 - The Refinery Local features sound post-production company, Area 5.1, has recently won a SAFTA award for the “Best Sound Design in a Feature” for their outstanding work done on White Lion. Read more >>PromotionsFebruary Edcon Instore Creative Award - Grapevine Media February saw a change in the usual Edcon window dressing award as DKNY pushed the boundaries with their DKNY Apple gondola ends which were setup in Red Square stores. Read more >>Public RelationsWeb-lingo translates Mbendi.mobi - Web-lingo Web-lingo, an international network of 900 in-country, professional language specialists, has translated thne English navigation and framework of the Mbendi mobisite into 32 languages. In time, it will be expanded to include up to 85 languages. Read more >>RadioCongratulations to Laura Meyer - winner of the Savanna Retrench Yourself competition! - East Coast RadioDelighted East Coast Radio listener Laura Meyer has been crowned the overall winner in the Savanna Retrench Yourself national radio competition and will receive a salary of R15 000 every month for the next five-and-a-half years. Read more >>MTN Radio Awards ramp up a notch - The Future GroupThe long awaited judging criteria for the MTN Radio Awards is to be unveiled at a special radio panel breakfast debate hosted by The Journal. Entrants will also be updated on the progress of the awards at the debate, which will be held on 11 March 2010 in Johannesburg at the Michelangelo Hotel. Read more >>Research100 days to go: 85% of South Africans say we'll be ready! - African ResponseA record high (85%) of South Africans supporting the preparation ahead of the 2010 FIFA World Cup has surfaced in African Response's latest 2010 Barometer - measuring perceptions of readiness ahead of the World Cup in around the major metropolitans in South Africa. Read more >>RetailLocal company wins pitch to work with UK agency on Castrol World Cup campaign - The Todwil Group Todwil, a South African-based company that specialises in retail-marketing solutions, recently won a pitch to work with UK agency, Flourish, on the Castrol account for the 2010 FIFA World Cup. Castrol is one of the six official sponsors of the tournament in the second tier category. Read more >>SponsorshipMakhaya Ntini tribute dinner - MSCSPORTS In the light of celebrating Makhaya Ntini's 100th Test Match for South Africa, a tribute dinner was held in his honour by RAM Hand-to-Hand Couriers on the evening of 1 March. Read more >>
  More Sarita rolls out the gold carpet at Taboo   More
16th South African Music Awards nominees announced MUSIC The MTN South African Music Awards Nominees Launch celebrations took place at Taboo in Sandton yesterday, 4 March. The Main Awards Ceremony will take place in Sun City on 16 and 17 April, 2010. [Design Indaba 2010] "What the....are you doing at my party?!" MUSIC [Sindy Peters] The Design Indaba 2010 party organisers, running an hour late, left us standing outside the Old Biscuit Mill in Cape Town last Thursday, 25 February, as security assembled the fencing and tried to placate a fairly patient crowd who were beginning to heckle. On eavesdropping, we found out that they were still trying to assemble the all-important bar. Just as we were about to join the howling wind in huffing, puffing and blowing the place down, they let us in, which is when we were greeted by a bunch of stark-raving mad loons. Theatrical dining at Vaudville FOOD [Riccardo Spagni] There are many restaurants famed for their food. Many, too, are famed for their atmosphere. Vaudeville is one of the precious few that combines both atmosphere and fantastic food into one ridiculously impressive bundle. But it is not your atypical dining experience. In order to go to Vaudeville you need first to change your mindset. You are not merely attending a live performance, nor are you going out for a meal. Effectively, what this means is that you will be paying through your nose, sure, but you will be combining the cost of a fantastic three-course meal with a phenomenal show.
"Business opportunities are like buses, there's always another one coming." - Richard Branson "Never let inexperience get in the way of ambition." - Terry Josephson "We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it." - Daniel J. Boorstin "Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?" - William Bernbach "They want more production and they want it cheaper. But no matter what happens, the creative idea will be perpetuated by somebody who comes up with a vision. I don't care if there are three CEOs - it takes one guy with an idea." - Joe Grant Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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