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Nadine Mather and Chloë Loubser
CNN gets its racing stripes
The newest Formula One team, Lotus Racing and CNN International announced yesterday, Tuesday, 2 March 2010, the signing of a long-term sponsorship agreement.
The deal, which will be managed by CNN's commercial ‘Partner Solutions Group', will see the world-famous logo featuring on the T127 race cars, drivers' overalls and all team clothing.
“The combination of two such global brands fits perfectly with station's worldwide reach and brand positioning,” said Rani R. Raad, senior vice president of CNN International Advertising Sales. “This partnership takes the station into a new era of marketing and promotion and puts us in front of a worldwide audience of millions.”
“We are very pleased to welcome station into our racing family,” commented Lotus Racing team principal Tony Fernandes. “It is a sign of the positive impact we have already made in the global business market that such a prestigious brand has made the decision to partner with us. The whole team and I are looking forward to working with it in the months and years to come on some very thrilling campaigns.”
For more information, go to www.CNNPressroom.com.
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