Branding News South Africa

Partnership creates large international hotel brand

CHICAGO: US-based Preferred Hotel Group, with over 750 members in over 65 countries, announced yesterday, Wednesday 3 March 2010, that it has partnered with South Africa's Mantis Group. This reputedly makes the group the largest international hotel brand in SA and brings the total number of members on the continent to 30.

The Mantis Group owns boutique hotels, five star game reserves, an award winning vineyard and luxury yachts in South Africa.

“It has always been one of our ambitions to increase our global presence. Partnering with such an organisation as Preferred adds immense value to our brand,” said Adrian Gardiner, Mantis Group chairman.

“This partnership provides our destinations with a competitive advantage and global critical mass and, in return, I believe that we add enriching and rewarding experiences to their portfolio. We look forward to establishing a prosperous footprint for both brands within Africa and internationally.”

“Through this partnership, our group reaffirms its commitment to expanding its infrastructure and presence in Africa,” said Jose Ventura, regional director - Africa, Preferred Hotel Group.

“With the spotlight currently on South Africa, in light of the [2010 FIFA] World Cup, our growing collection of properties provides travellers a variety of ‘wish list' holiday experiences for now and in the future. To this end, we will continue with an aggressive development plan for key business and leisure locations throughout the continent.”

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