Zimbabwe-based Innscor Africa Limited has appointed Mortimer Harvey to handle all advertising for the company's ‘fast food' or ‘quick service restaurant' (QSR) franchise division.
Innscor Africa Limited, listed on the Zimbabwe Stock Exchange, operates in various industries ranging from appliances, supermarkets, food retail, distribution agencies, tourism, farming, milling and meat processing.
The company's franchising division, Innscor International Franchising (IIF), operates in eight different countries across Africa, i.e. Zimbabwe, Zambia, Kenya, Nigeria, Malawi, Uganda, Senegal and Ghana.
The QSR brands under the Innscor International Franchising umbrella are Chicken Inn, Pizza Inn, Creamy Inn and Baker's Inn. Other brands including Galito' and Steers are present in certain markets under license. Convenience stores are also part of the franchise division.
Mr Craig Du Preez, Marketing Manager of Innscor International Franchising, says his company is impressed with Mortimer Harvey's strategic and creative insights necessary to correctly position and enhance awareness of the Group's QSR brands in Africa. “Our strategy is to expand our footprint in Africa and for this purpose we need an agency that can adapt to new marketing environments and still deliver exceptional results.”
Mortimer Harvey's Creative Director, Gerald Harvey, says the agency has long wanted a client in the franchise business. “The fact that we need to position and promote a basket of brands in eight different countries makes the challenge all the more exciting and certainly one to look forward to.”
About Mortimer Harvey
Mortimer Harvey is a Johannesburg-based full service through-the-line advertising agency that delivers hardworking advertising and communication solutions. Services include classical above- and below-the-line, brand development and consulting, strategic marketing development, promotions, interactive web services, public relations as well as events and sponsorships. For further details, visit www.mortimer-harvey.co.za