Value equation | Bizcommunity

Value equation | Bizcommunity

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Source: © 123rf Jacky Merola, strategy and insights director, Feel Good & Co. says marketing is not just about what you’re offering; it’s about what your consumers value

Marketing

But here’s the truth: It’s not about what you’re offering; it’s about what consumers value

Jacky Merola 25 Apr 2025

PR & Communications

Social media is not a viable PR strategy

Samantha Hogg 8 Sep 2022

The Old Mutual Future of Sustainability Summit: Day 2 highlights

ESG

The Old Mutual Future of Sustainability Summit: Day 2 highlights

Issued by Topco Media 14 Jul 2022

Kantar BrandZ lesson 2 of 7: Checkers on reducing friction from the shopping experience through innovation

Branding

Kantar BrandZ lesson 2 of 7: Checkers on reducing friction from the shopping experience through innovation

Issued by Kantar 16 Feb 2022

2020 Hindsight for a clearer focus in 2022

Research

2020 Hindsight for a clearer focus in 2022

Issued by Kantar 17 Jan 2022

Marketing

The data ethics conversation should be on every brand's agenda

Tom Corey 11 Jan 2022

#BizTrends2022: 6 Covid-driven alcohol industry trends that will stick

Trends

#BizTrends2022: 6 Covid-driven alcohol industry trends that will stick

Natasha Maharaj 10 Jan 2022

Medical Aid

Changing your medical cover is more than just a financial decision

22 Dec 2021

SA's top consumer product innovations for 2021 - Bases

Research

SA's top consumer product innovations for 2021 - Bases

2 Nov 2021

Changes in shopping trends here to stay post-Covid

Research

Changes in shopping trends here to stay post-Covid

27 Oct 2021

Why hotels must nurture both direct bookings and OTA's

Travel

Why hotels must nurture both direct bookings and OTA's

22 Oct 2021

Digital-first brands dominate the 2021 Kantar BrandZ's Most Valuable South African Brands

Branding

Digital-first brands dominate the 2021 Kantar BrandZ's Most Valuable South African Brands

Issued by Kantar 1 Sep 2021

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers

Research

#DoBizZA: How local brands can leverage their 'made in SA' status to entice shoppers

Karin Du Chenne 17 Sep 2020

Image credit: Jonathan Kemper on Unsplash.

Branding

Licensing royalties. Cost or marketing investment?

Alan Radmall 14 Aug 2019

SA needs to rethink its healthcare model

Medical Aid

SA needs to rethink its healthcare model

19 Oct 2017

#BizTrends2017: Fashion disruption

Trends

#BizTrends2017: Fashion disruption

Jackie Burger 9 Jan 2017

IABC conference discusses communicator readiness for 2020

PR & Communications

IABC conference discusses communicator readiness for 2020

18 Oct 2016

Retail

#TRENDING: What do an umbrella, a shark and a house plant have in common?

Louise Marsland 20 Jun 2016

Barloworld Logistics' supplychainforesight 2016 highlights need for future-readiness

Supply Chain

Barloworld Logistics' supplychainforesight 2016 highlights need for future-readiness

7 Jun 2016

Real value in media

Media

Real value in media

Quinton Jones 28 Jan 2016

Mastering the power of premium brands for growth

Marketing

Mastering the power of premium brands for growth

Nicole Shapiro 19 Oct 2015

CRM

Weathering the storm of brand switching

Sane Mdlalose 17 Jul 2015

Teaching business success in emerging markets

Education

Teaching business success in emerging markets

Issued by UCT Graduate School of Business 8 Apr 2015

Marketing

[Trends 2015] Mega-trend: Overt customer obsession

David Blyth 28 Jan 2015

Research

Unpacking brand value in informal settlements

6 Jun 2014

Danette Breitenbach

Advertising

Twitter ad sales targets SA

Danette Breitenbach 5 May 2014

Emerging retail patterns in Africa

Research

Emerging retail patterns in Africa

16 Apr 2014

Research indicates need for reinvention in South African marketing

Marketing

Research indicates need for reinvention in South African marketing

28 Nov 2013

Emerging markets into the future

Advertising

Emerging markets into the future

Danette Breitenbach 18 Nov 2013

New course for marketing practitioners in emerging markets

Marketing

New course for marketing practitioners in emerging markets

Issued by UCT Graduate School of Business 18 Oct 2013

Education

Marketers must master the whitewater rapids of emerging markets

Mark Peters, Issued by UCT Graduate School of Business 30 May 2013

Marketing

New marketing course at UCT's Graduate School of Business

8 Apr 2013

Affordable clay brick construction for Bothasig Gardens Social Housing Project

Materials & Equipment

Affordable clay brick construction for Bothasig Gardens Social Housing Project

4 Mar 2013

[2013 trends] Malls set to 'mobilise' consumers like never before

Trends

[2013 trends] Malls set to 'mobilise' consumers like never before

Doug Mayne 28 Jan 2013

Profit, prosperity: sequel to Nash's 2011 marketing trends trilogy

Marketing

Profit, prosperity: sequel to Nash's 2011 marketing trends trilogy

Issa Sikiti da Silva 4 Mar 2011

Franchising

Roman's rules

13 Jan 2010

Marketing

Biko's vital points on marketing trends in 2010

Issa Sikiti da Silva 27 Nov 2009

Branding

Coca-Cola - Best Global Brand 2009

21 Sep 2009

Advertising

Intl brand ditches agency for crowdsourcing

Kim Penstone 1 Sep 2009