PDOOH | Bizcommunity

PDOOH | Bizcommunity

News

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

OOH

Ho Ho Holiday spend: Here’s how to maximise your festive campaigns with OOH

Issued by Tractor Outdoor 22 Nov 2024

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

OOH

Primedia Out-of-Home extends their user journey programmatic targeting to include in-store screens

Issued by Primedia Out-of-Home 16 Aug 2024

OOH

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Issued by Tractor Outdoor 26 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

OOH

DOOH investment in Africa lags behind

25 Jul 2024

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

Advertising

#BehindtheCampaign: Auto & General's Suddenly campaign takes national DOOH by storm

3 May 2024

Showing value in a goldfish economy

OOH

Showing value in a goldfish economy

Ruchelle Mouton, Issued by Tractor Outdoor 25 Aug 2023

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

OOH

Static vs digital: When it comes to outdoor media, both can play a role in your media strategy

Mali Motsumi-Garrido, Issued by Tractor Outdoor 25 Jul 2023

Image supplied.

IAB Bookmarks Awards

#Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

22 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon

OOH

Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Ben Harris, Tractor Outdoor MD. Source: Supplied.

Advertising

#BizTrends2023: Out of home media will shine, says Tractor Outdoor MD

Ben Harris 9 Jan 2023

Ben Harris. Picture Supplied.

OOH

State of OOH media with Tractor Outdoor's Ben Harris

22 Sep 2022

Primedia Outdoor continues to evolve AVR technology, now including colour recognition

OOH

Primedia Outdoor continues to evolve AVR technology, now including colour recognition

Issued by Primedia Out-of-Home 6 Aug 2021

Primedia Outdoor augments Huawei Joburg Day by increasing reach across network

OOH

Primedia Outdoor augments Huawei Joburg Day by increasing reach across network

Issued by Primedia Out-of-Home 26 Jul 2021

Programmatic Digital Out of Home has arrived

OOH

Programmatic Digital Out of Home has arrived

Lukanyo Bushwana 7 Jul 2021