Cost per click | Bizcommunity

Cost per click | Bizcommunity

News

Artificial Intelligence

AI makes ad targeting routine, forcing brands to bet on creative

Natascha Torres 11 Sep 2026

The dashboard is not the problem. Our definition of success Is

Marketing

The dashboard is not the problem. Our definition of success Is

Wayne Tigere, Issued by Dentsu 7 Jul 2026

Advertising

Spotify releases new ad formats

1 Apr 2026

Location Bank announces groundbreaking white paper: The AI Disruption

Digital

Location Bank announces groundbreaking white paper: The AI Disruption

Issued by Location Bank 2 Jul 2025

Media

Why every brand needs an SEO strategist right now

Marco Martin, Issued by Dentsu 10 Jun 2025

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

Image supplied. Incubeta's Martine Kevelham shares insight about why retail media is important and how it has helped other regions where Amazon has recently launched

Marketing

The importance of a retail media strategy for e-commerce

Martine Kevelham 10 May 2024

Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Social Media

Unveiling the overlooked: The key qualitative metrics in influencer campaigns

Issued by Style ID 21 Jul 2023

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results

Digital

Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

Digital

7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

Digital

How useful is Google Trends for digital marketing?

Jacques du Bruyn 7 Oct 2022

Making Google Ad spend work for your business

Advertising

Making Google Ad spend work for your business

Michelle Geere 20 May 2022

How to use YouTube advertising for your business

Online Media

How to use YouTube advertising for your business

Craig Lebrau, Issued by Lebrau Press 3 May 2022

What are your customers doing on your website?

Online Media

What are your customers doing on your website?

31 Jan 2022

Is cinema advertising still worth it?

Advertising

Is cinema advertising still worth it?

joshua Maraney 27 Jan 2022

Souce: © scyther5

Advertising

Record growth of $771bn in 2021 for global advertising market

2 Dec 2021

How to prepare for Black Friday 2021: Be realistic but proactive

E-commerce

How to prepare for Black Friday 2021: Be realistic but proactive

28 Sep 2021

Using digital marketing to secure the survival of SA's travel industry

Travel

Using digital marketing to secure the survival of SA's travel industry

8 Sep 2020

Photo by Webaroo on .

Direct Marketing

SA's email lockdown open rates higher than Black Friday month

JD Engelbrecht 16 Apr 2020

Why Africa needs more successful content businesses

Business Plans

Why Africa needs more successful content businesses

Roy Morrison 11 Mar 2020

#PR2020 Summit speakers Nadia Hearn of Faselis, Jody Kolbee of Writers Hand Studios, Jaco Pienaar of PEAR, Sasha Knott of Job Crystal and Regine Le Roux of Reputation Matters. Missing: Robin Tindall of Lead Genius.

PR & Communications

#PR2020: Trends in the PR influencer, recruitment, reputation and measurement space

Leigh Andrews 12 Dec 2019

Work showcase: The 'vuja de' moment

Insurance & Actuarial

Work showcase: The 'vuja de' moment

Issued by Dentsu 3 Apr 2019

Warc's Global Ad Trends report focus on search advertising

Research

Warc's Global Ad Trends report focus on search advertising

31 May 2018

Five reasons your PPC campaign isn't getting you leads

Digital

Five reasons your PPC campaign isn't getting you leads

nicolas baker 23 May 2018

Lorraine Landon, head of agencies at Google SA and chairing the Bookmarks’ first-ever ‘performers’ jury panel.

IAB Bookmarks Awards

#Bookmarks2018: Digital jury jabber with... Lorraine Landon

Leigh Andrews 13 Feb 2018

Programmatic Advertising: Back on the menu, but...

Advertising

Programmatic Advertising: Back on the menu, but...

Nick Hodge 29 Sep 2017

TPConnects to launch IATA NDC based travel search website for Middle East and Africa

Tourism

TPConnects to launch IATA NDC based travel search website for Middle East and Africa

1 Feb 2017

Digital

What is your strategy in this digital world?

Dean Rajh-Gopaul 20 Oct 2016

Be responsive online or risk being left behind

Digital

Be responsive online or risk being left behind

Felix Erken 26 Aug 2016

Mobile is the SME's best friend

Mobile

Mobile is the SME's best friend

herman cremer 30 May 2016

Seven questions to answer before launching your PPC campaign

Advertising

Seven questions to answer before launching your PPC campaign

Gert Hattingh 5 Feb 2016

Africa is the mobile advertising world's sleeping giant

Advertising

Africa is the mobile advertising world's sleeping giant

Stephen Sandmann 8 Dec 2015

Tips to win at digital marketing - Paid search and SEO

Digital

Tips to win at digital marketing - Paid search and SEO

Stephen Sandmann 26 Nov 2015

SEM - Paying for web traffic. What, why, how?

Digital

SEM - Paying for web traffic. What, why, how?

Sophie Baker 21 Aug 2015

adMingle: Mingling actual influencers with your ads

Social Media

adMingle: Mingling actual influencers with your ads

Leigh Andrews 29 May 2015

Carousel ads extend to Facebook mobile

Advertising

Carousel ads extend to Facebook mobile

13 May 2015

Advertisers get leverage on MSN

Advertising

Advertisers get leverage on MSN

6 May 2015

The case for the IAB PwC SA internet ad revenue report

Advertising

The case for the IAB PwC SA internet ad revenue report

Leigh Andrews 30 Mar 2015