Results for Leigh Crymble
Showing how much South Africans care about Caster Semenya wasn't the initial objective Amy Carmichael and Leigh Crymble had when they started their research...
Amy Carmichael and Leigh Crymble 2 Aug 2019
One eligible bachelor. 24 contestants vying for his heart. Underpinned by 7 behavioural biases. The popular US dating show, The Bachelor, has just celebrated its 17th year on-air, with South Africa becoming the latest country to debut this popular reality show...
Leigh Crymble 23 Apr 2019
How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...
Leigh Crymble 18 Apr 2019
South Africa's only behavioural linguistics firm, BreadCrumbs, launched in Sandton, Johannesburg this month...
Issued by BreadCrumbs 2 Apr 2019
Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...
Leigh Crymble 17 Feb 2017
To celebrate the #ShieldItsYourMove month-long social media campaign, South African personalities Unathi Msengana and Janez Vermeiren joined a mix of influencers and bloggers on 27 August 2016...
31 Aug 2016
"Who gives a f*&% about an Oxford comma?" asks indie pop band Vampire Weekend in their hit song, "Oxford Comma". Quite a few people, it seems. This was evident a few years back when news broke that the University of...
Leigh Crymble 18 Sep 2014
Here they are, Bizcommunity.com's 2013 lists of most popular articles, those that drew the most comment, our most-visited galleries, our most-read contributors and companies.
17 Dec 2013
Here they are, Bizcommunity.com Marketing & Media South Africa's 2013 lists of most popular articles, those that drew the most comment, our most-visited galleries, our most-read contributors and companies.
17 Dec 2013
A few weeks back I had a slight altercation with a colleague. We work in publishing together and write content for our clients on a daily basis. The gripe was over (and when is it not?) a missing apostrophe that I was adamant needed to be there.
Leigh Crymble 26 Jul 2013