Results for Leigh Crymble

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Behavioural linguistics: Marketing and the science of languageArticle

As marketers, our main aim is to persuade someone to do something. Being able to compel someone to act in a certain way is an invaluable skillset and having the framework to guide this can be the difference between brand success and brand failure...

Leigh Crymble 22 Jan 2020

Image credit: Muhammad Ribkhan from Pixabay.
RE: Top 9 email tipsArticle

Five words. 20 characters. And a few seconds before your recipient's thumb swipes past the email that likely took you hours to craft...

Leigh Crymble 26 Aug 2019

"I am Caster. Caster is me."
"I am Caster. Caster is me."Article

Showing how much South Africans care about Caster Semenya wasn't the initial objective Amy Carmichael and Leigh Crymble had when they started their research...

Amy Carmichael and Leigh Crymble 2 Aug 2019

Love at first sight? Behavioural bias and The Bachelor
Love at first sight? Behavioural bias and The BachelorArticle

One eligible bachelor. 24 contestants vying for his heart. Underpinned by 7 behavioural biases. The popular US dating show, The Bachelor, has just celebrated its 17th year on-air, with South Africa becoming the latest country to debut this popular reality show...

Leigh Crymble 23 Apr 2019

Make your pronouns personal
Make your pronouns personalArticle

How should pronouns be used in marketing communications and why is the (strategic) use of them so important when it comes to persuading consumers to feel and act in certain ways?...

Leigh Crymble 18 Apr 2019

Meet BreadCrumbs: South Africa's first behavioural linguistics firm
Meet BreadCrumbs: South Africa's first behavioural linguistics firmArticle

South Africa's only behavioural linguistics firm, BreadCrumbs, launched in Sandton, Johannesburg this month...

Issued by BreadCrumbs 2 Apr 2019

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketingArticle

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'...

Leigh Crymble 17 Feb 2017

Shield month-long campaign ends with moving event
Shield month-long campaign ends with moving eventArticle

To celebrate the #ShieldItsYourMove month-long social media campaign, South African personalities Unathi Msengana and Janez Vermeiren joined a mix of influencers and bloggers on 27 August 2016...

31 Aug 2016

Why I'm #TeamOxfordComma
Why I'm #TeamOxfordCommaArticle

"Who gives a f*&% about an Oxford comma?" asks indie pop band Vampire Weekend in their hit song, "Oxford Comma". Quite a few people, it seems. This was evident a few years back when news broke that the University of...

Leigh Crymble 18 Sep 2014

Most popular lists for 2013 on Bizcommunity
Most popular lists for 2013 on BizcommunityArticle

Here they are, Bizcommunity.com's 2013 lists of most popular articles, those that drew the most comment, our most-visited galleries, our most-read contributors and companies.

17 Dec 2013

Most popular lists for 2013 on Bizcommunity Marketing & Media SA
Most popular lists for 2013 on Bizcommunity Marketing & Media SAArticle

Here they are, Bizcommunity.com Marketing & Media South Africa's 2013 lists of most popular articles, those that drew the most comment, our most-visited galleries, our most-read contributors and companies.

17 Dec 2013

Leigh Crymble
Damn you and the apostrophe you rode in onArticle

A few weeks back I had a slight altercation with a colleague. We work in publishing together and write content for our clients on a daily basis. The gripe was over (and when is it not?) a missing apostrophe that I was adamant needed to be there.

Leigh Crymble 26 Jul 2013

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