HaveYouHeard, the full-service agency launched in Cape Town 11 years ago and now with satellite offices in Johannesburg and London, has appointed its head of integrated execution, Victoria Gabler, as managing director...
Issued by HaveYouHeard 18 Feb 2020
Previously a pure administrative function, human resources today is a revitalised and revolutionised specialisation, focused on employing a holistic approach to unleash true human capital...
Jason Stewart 7 Jan 2020
The belief has always been that 'when the economy is struggling, advertising is the first cost to be cut'. This has proven true in every down cycle even though evidence shows those who invest wisely in tougher times gain market share...
Jason Stewart 19 Dec 2019
This week, we go behind the selfie with Jason Stewart, co-founder of HaveYouHeard...
Leigh Andrews 10 Dec 2019
Entrepreneurs are going to be challenged like never before in 2020 as business confidence is at its lowest since 1985...
Jason Stewart 15 Nov 2019
The upcoming IMC Conference will feature corporate marketers from major brands including McDonalds, Standard Bank and Alexander Forbes, as well as leading local and international agency thought leaders...
Issued by IMC Conference 12 Jan 2018
For the first time in South Africa, brands with Facebook communities will be able to rate their performance against a benchmark for the industry in which they trade.
24 Aug 2015
Social media specialist agency, HaveYouHeard has analysed 200 brands' performance on Facebook, and compared that to a similar study the agency conducted at the end of 2014...
28 Jul 2015
South Africa's top-performing brand on Facebook is Jameson Irish Whiskey, followed by credit card Visa, while Edgars ranks third...
13 Jul 2015
The Advertising Media Association of Southern Africa is presenting a workshop designed to equip delegates with the fundamentals of media planning with a focus on mobile...
Issued by Amasa 22 Jun 2015
Which brand in South Africa holds the enviable position as having the best Facebook page in the country? HaveYouHeard's joint managing director, Jason Stewart, takes you through his thinking when he's asked the same question by a client...
Jason Stewart 22 Dec 2014
HaveYouHeard recently undertook a word of mouth campaign for one of South Africa's leading liquor brand owners in Gugulethu, Nyanga and Crossroads, reaping a 23% increase in brand engagement plus...
7 Nov 2014
HaveYouHeard used Socialbakers to identify the 100 most liked brands on Facebook in 17 different countries on five continents.
1 Jul 2014
South African brands are being swindled into spending money, time and effort on Facebook because of the hype and encouragement spread by 'social media gurus' as well as the world's infatuation with this sexy medium.
Jason Stewart 21 May 2014
Here they are, Bizcommunity.com Marketing & Media Africa's 2012 lists of most popular articles and those that drew the most comment as well as our most read contributors.
Issued by Bizcommunity.com 7 Jan 2013
5 Nov 2012
There is much more of a focus on saving and spending wisely than there was three years ago. Yet this has balanced out with another trend in purchasing select 'status brands'. Both trends are prevalent in townships too. There is also generally a lot of excitement when the topic of social media comes up, but the reality is that economics and infrastructure are still lagging too far behind our capabilities. (video)
Jason Stewart 27 Aug 2012
As outlined in previous articles, we are all influenced by peer pressure. We take cues from people we respect as 'experts in any given field' - whether it's our mom for household goods, our uncle the mechanic regarding what car to buy or our best friend, the style diva on what clothes to wear. We also look to high-profile people - those who get a lot of attention who could be national celebrities or else just well-known individuals. We are constantly absorbing what others are doing. (video)
Jason Stewart 21 Aug 2012
In a recent conversation I was told, "Just because I am poor, it doesn't mean I have to look poor." We know that township aspirations are very high. Ask anyone in Gugulethu or Khayelitsha what brands they prefer and you will most likely hear the likes of "Gucci, Armani, Fabiani, Country Road etc." (video)
Jason Stewart 17 Aug 2012
Our purchase decisions are largely made by proxy - by our peers, rather than directly by ourselves. Peer pressure is a key component to why we buy whatever, irrespective of our age. We always try to make what we believe is the right decision in the eyes of others regarding the brands we use. (video)
Jason Stewart 15 Aug 2012
24 Jul 2012
Shopper marketing agencies are a "bloody nuisance" in the eyes of traditional advertising agencies because they siphon off budgets that could otherwise be spent on high-cost creative work, says Craig Melling-Williams, head of the Buchanan marketing group in SA.
David Furlonger 6 Jul 2012
Research organisations are constantly updating figures tallying how many branded messages are being pushed at consumers. In South Africa, we are currently being bombarded with around 900 branded messages per week. What is even more staggering is that only four of those messages break through the increasing advertising clutter to generate top-of-mind awareness.
Jason Stewart 28 Jun 2012
The age-old saying that Word of Mouth (WoM) is the best form of advertising still rings true to this day as we now know, more than ever before, that personal recommendations from our friends have the highest impact on our purchasing decisions.
Jason Stewart 26 Jun 2012
Its importer claims that South Africa marketers can turn their social media networks and campaigns into sales lead generators using a software tool endorsed by multinational brands such as Symantec, Adobe, BlackBerry and Accor Hotels.
26 Jun 2012
When it comes to branding in 2012, 'talkability' is currently one of the hottest topics internationally. It's consequently one of the most important questions which a brand custodian should be asking themselves today.
Jason Stewart 20 Jun 2012
I'm going to be sharing my agency's step-by-step process on how to effectively deal with negative word of mouth (WOM). In my previous article I looked at sustained negative WOM. This article focuses on situational WOM and outlines a five-point plan to counter negative perceptions that are being spread.
Jason Stewart 13 Jun 2012
I'm going to be sharing my agency's step-by-step process on how to combat negative word of mouth (WOM) in two consecutive articles. This first article looks at sustained negative word of WOM and how to effectively deal with it.
Jason Stewart 6 Jun 2012
Word of mouth is very much experience-based: yours or someone else's. We love stories. They grip us. We can visualise scenarios and place ourselves in the same situation, but, most importantly, we start to believe in them.
Jason Stewart 31 May 2012
Many businesspeople realise that, from a marketing perspective, word of mouth (WOM) is the most influential force with respect to how your consumers view your brand, especially regarding the decision of whether to purchase or not. But what's less known is how to stimulate WOM for your brand - and that's the focus of this article.
Jason Stewart 5 Dec 2011
3 May 2011
23 Jul 2010
When people talk excitedly about your products or services, they are a powerful magnet for attracting new customers and driving sales. Here are nine easy steps to word-of mouth marketing (WoMM).
Jason Stewart 26 May 2010
14 May 2010
26 Mar 2010
20 Apr 2009
The global economic recession is putting strain on a lot of purses, thus demanding that we as individuals stretch every rand further. The same applies to companies, which is why businesses are looking at adding tools that offer budget cuts and also boost revenues in a cost-effective manner.
Tshepiso Seopa 17 Apr 2009
Entries to digital categories for the D&AD Awards have continued to rise for the second year running, the organisers reported earlier this week. The most significant increases were in Digital Installations, up by 75% from last year, Online Advertising, up 34%, and Websites, up 18%.
27 Mar 2008
27 Sep 2006