On 28 April 2021, Trade Minister Ebrahim Patel, advertised a Final Notice in the Government Gazette designating the British and Irish Lions Rugby Tour as a 'protected event'...
Janine Hollesen 30 Apr 2021
Guerilla marketing may help you if you are courageous enough. It is the technique of deploying a non-conventional marketing strategy to promote goods or services...
Many companies need sponsorship to meet critical objectives and this is often achieved through events. However, given that most major corporations receive numerous requests for sponsorship, it is necessary to craft a sponsorship proposal that answers the major questions of who, what, when, where and why the company would benefit from its collaboration.
Issued by Freelancers Writing Services 28 Apr 2017
Media personality and entrepreneur DJ Sbu has been invited to speak at Harvard Business College in Boston next month, as part of a symposium on African business and entrepreneurship...
Brazil recently amended its 2009 Olympic Act to protect official event sponsors from ambush marketers. The changes took effect on May 10, 2016, ahead of the Rio 2016 Games...
The second issue of 'Alcohol Advertising: A Global Legal Perspective' has been issued and it indicates the heightened regulation of alcohol advertising is expected to continue...
More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half...
Chris Moerdyk 3 Sep 2015
Street posters of big media houses are being hijacked in Johannesburg's northern suburbs to maximise profit on the back of the media's big brands.
Early last month, the South African Minister of Trade and Industry gave notice of a final prohibition on the use of certain words in the run-up to the 2014 FIFA World Cup, in connection with any trade or business.
The 2013 African Cup of Nations (Afcon) football tournament that launched last week was recently declared a 'protected event' in terms of the Merchandise Marks Act by Trade and Industry Minister, Rob Davies. The upshot is that companies that are not an official sponsor can in no way use the event to promote their own brand, and may be subject to harsh action if they do.
Companies hoping to piggyback on next year's Africa Cup of Nations (Afcon) to score free advertising could face criminal prosecution. Trade and Industry Minister Rob Davies has indicated his intention to designate the Afcon 2013 a "protected event" in terms of South Africa's ambush marketing legislation. This will ensure stringent advertising laws are enforced similar to those used during the 2010 Fifa World Cup.
Kim Skildum-Reid, who has 27 years' experience in corporate sponsorship, will present two webinars on developing sponsorship offers and managing sponsorship sales in early November 2012.
Commenting on the recent space jump of Felix Baumgartner, Ilsa Grabe, business unit head at media agency Carat, says the stunt has been calculated to yield over £100-million in return on exposure for Red Bull.
Before launching your company's promotional campaign offering tickets to the Rugby World Cup 2011, Phillip Haupt, senior associate, trademark department at Adams & Adams, recommends you review it carefully to ensure that you would not be charged with trademark infringement, passing-off and ambush marketing.
The Comrades Marathon Association (CMA) has warned that it may prosecute any company found guilty of ambush marketing before, during or after the Comrades race, being held on Sunday, 29 May 2011, from Durban to Pietermaritzburg.
PALO ALTO, US: The latest CMO Council study shows that optimism and the potential for increased spend has amplified the need to stop brand trespassers, ambush tactics and scammers as online channels intensify threats; the report highlights the need for more proactive brand protection and property rights management.
Dutch brewery Bavaria scored at least R750 000 in free publicity in South Africa with its "orange dress" campaign, which was branded by FIFA as ambush marketing.
Dutch brewery Bavaria has achieved R756 728 worth of free editorial coverage in print and broadcast news medi, thanks to its ambush marketing campaign during the Holland vs Denmark match at the 2010 FIFA World Cup. This is according to Ornico, which tracked all local media mentions of the word Bavaria in news broadcasts on radio and television, and in print newspapers.
Ambush marketing during the Holland-Denmark match at the 2010 FIFA World Cup has netted Dutch Brewery Bavaria R756,728 worth of free editorial coverage in print and broadcast news media. Brand and reputation analysis and intelligence company Ornico said it had tracked all local media mentions of the word Bavaria in news broadcasts on radio and television, and in print newspapers, and that the current tally was close on three quarter of a million rand.
Issued by Ornico 29 Jun 2010
LONDON, UK: Cream identifies what it reckons to be the 10 best football-related campaigns for the 2010 FIFA World cup.
While the really big global consumer brands such as Coca-Cola, Visa and Sony may well benefit from sponsoring the 2010 FIFA World Cup, I am not convinced that any of the regional or lesser sponsors actually get a reasonable return on investment. Because far too many competitors to official sponsors are able to market themselves with vigour in the world cup environment without breaking any rules. [poll]
Chris Moerdyk: @chrismoerdyk 23 Jun 2010
Dutch brewery Bavaria knew what the legal implications of its actions were when it flew out two women to run its marketing campaign during a World Cup game last Monday, as FIFA had sent it a letter explaining SA's laws, FIFA said last week.
Chantelle Benjamin 21 Jun 2010
Dutch brewery Bavaria has done what it did at the 2006 FIFA World Cup in Germany: advertise its brand 'illegally' despite knowing very well that the practice amounts to ambush marketing. While in Germany, its 'marketers' did escape the long arm of the law, but this year in South Africa two Dutch women involved in the controversial marketing campaign were arrested, named and shamed.
Issa Sikiti da Silva 18 Jun 2010
Beware Orange. It signals caution at stop streets, announces to South Africans that they are close to experiencing rolling blackouts, or identifies you as a Dutch soccer fan. These days it also serves as a 'go directly to jail' card thanks to the ministrations of FIFA and a whipped South African parliament.
Herman Manson: @marklives 18 Jun 2010
Dutch brewery Bavaria flew in two co-ordinators from the Netherlands to organise the "orange dress" ambush marketing campaign, world football body FIFA said today, Thursday 17 June 2010.
A group of 36 young Dutch fans in orange mini-dresses were detained for several hours at Soccer City stadium for wearing outfits designed by a Dutch beer company, The Star newspaper reported today, 15 June 2010.
If FIFA media coverage estimates are to be believed, in the next five weeks South Africa will get R2 billion in "free" advertising. That's the equivalent of almost 18 000 half-minute TV commercials in Generations, the country's most expensive TV programme, or 4500 full page ads in the Sunday Times.
Chris Moerdyk 7 Jun 2010
Wim Alberts, consultant to Bowman Gilfillan, in commenting on the recent decision over the Kulula Airways advertising states, “highlight the excesses of so-called ambush marketing legislation, and the choice the government, by implication, made to allow freedom of expression or placate FIFA.” He says it is only now becoming clear what the real consequences of the choices are.
This extremely amusing bit of how's-your-father between FIFA and Kulula is demonstrating all sorts of wonderful marketing things. The first being that FIFA is playing right into Kulula's hands by so anally applying its draconian rules and, secondly, that there are definitely two sides to the ambush marketing issue.
Chris Moerdyk 23 Mar 2010
Given the success of the recent Woolworths Lovebirds campaign, in not only raising R100 000 for charity but also raising awareness of the growing importance of the social networking space for brands, Bizcommunity.com thought it would be interesting to examine in closer detail the mechanics of this particular campaign - what worked, what didn't, what frustrated and what elicited warm fuzzy love for the Woolworths brand…
Kim Penstone 18 Feb 2010
If you thought launching a brand into customer-owned traditional cyberspace was scary, try doing it in the wild wild west of the social networking arena. Just ask Woolworths. When this much-loved retail brand decided to use Valentine's Day to mark its first foray into the social networking space via Twitter, it immediately discovered just how fluid and fast-flowing this particular medium can be. [see Fin24's challenge to industry]
Kim Penstone 12 Feb 2010
With the recent spate of marketers, agencies and media owners receiving a firm rap over the knuckles from FIFA, OHMSA (Out of Home Media South Africa) has found it necessary to remind the industry and marketers of the marketing and advertising guidelines related to the 2010 Soccer World Cup in South Africa.
Derek Carstens, 2010 Local Organising Committee (LOC) chief marketing officer, told a gathering of marketers in Johannesburg yesterday, 26 November 2009, that the 2010 FIFA World Cup is South Africa's greatest party, and marketers need to get excited about it and take emotional ownership.
Issa Sikiti da Silva 27 Nov 2009
Sports business, the business of sports or sports the business - it does not matter how you call it. Sport is no longer just about health, leisure, or recreation, but rather a serious business with the potential to yield huge returns to investors.
Thabani Khumalo 6 Nov 2009
As the FIFA 2010 World Cup draws closer, so too do ambushers keen to jump on the marketing bandwagon of South Africa's biggest event. Mike du Toit, director at Edward Nathan Sonnenbergs (ENS), Chris de Villiers, executive director of Marketing Association of South Africa (MASA). and Jeremy Sampson, executive chairman of Interbrand Sampson Group, all have strong views on the subject.
The South African Football Association (SAFA) protected its sponsorship rights from ambush marketing when it won two cases at the Advertising Standards Authority of South Africa (ASA) last week.