Results for ambush marketing

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British and Irish Lions Tour a protected event - ambush marketers banned
British and Irish Lions Tour a protected event - ambush marketers bannedArticle

On 28 April 2021, Trade Minister Ebrahim Patel, advertised a Final Notice in the Government Gazette designating the British and Irish Lions Rugby Tour as a 'protected event'...

Janine Hollesen 30 Apr 2021

#OrchidsandOnions: Iconic channelling
#OrchidsandOnions: Iconic channellingArticle

Kudos for Showmax Pro: makes the point elegantly; Onion for grating American accent in RDG Gearboxes ad...

Brendan Seery 14 Oct 2020

#OrchidsandOnions: Hats off to Heineken
#OrchidsandOnions: Hats off to HeinekenArticle

Great message and sight as Boks drank its beer from the trophy, but an Onion to Santam for tacky ambush marketing ploy...

Brendan Seery 11 Nov 2019

Unusual and efficient guerilla marketing moves and ideas
Unusual and efficient guerilla marketing moves and ideasArticle

Guerilla marketing may help you if you are courageous enough. It is the technique of deploying a non-conventional marketing strategy to promote goods or services...

Issued by Depositphotos 30 Sep 2019

Creating effective sponsorship proposalsArticle

Many companies need sponsorship to meet critical objectives and this is often achieved through events. However, given that most major corporations receive numerous requests for sponsorship, it is necessary to craft a sponsorship proposal that answers the major questions of who, what, when, where and why the company would benefit from its collaboration.

Issued by Freelancers Writing Services 28 Apr 2017

DJ Sbu to speak at Harvard
DJ Sbu to speak at HarvardArticle

Media personality and entrepreneur DJ Sbu has been invited to speak at Harvard Business College in Boston next month, as part of a symposium on African business and entrepreneurship...

26 Jan 2017

Brazil ready for Olympics with new ambush marketing laws
Brazil ready for Olympics with new ambush marketing lawsArticle

Brazil recently amended its 2009 Olympic Act to protect official event sponsors from ambush marketers. The changes took effect on May 10, 2016, ahead of the Rio 2016 Games...

24 Jun 2016

Alcohol Advertising: A Global Legal Perspective available now
Alcohol Advertising: A Global Legal Perspective available nowArticle

The second issue of 'Alcohol Advertising: A Global Legal Perspective' has been issued and it indicates the heightened regulation of alcohol advertising is expected to continue...

26 Oct 2015

Sponsorship is more than just a badge on a Springbok jersey
Sponsorship is more than just a badge on a Springbok jerseyArticle

More than a century ago a cynical fellow called John Wanamaker bemoaned the fact that while he knew that half the money he spent on advertising was wasted, he couldn't work out which half...

Chris Moerdyk 3 Sep 2015

Ambush marketing
Ambush marketingArticle

Over the past few decades, the tactic of ambushing an unsuspecting enemy has migrated a long way from camouflaged overalls and combat boots, in times of war, to suits and ties in times of high profile events...

Sinal Govender 29 May 2015

Parkhurst's poster pirates strike again
Parkhurst's poster pirates strike againArticle

Street posters of big media houses are being hijacked in Johannesburg's northern suburbs to maximise profit on the back of the media's big brands.

19 Jun 2013

Ambush marketing off the field for Brazil
Ambush marketing off the field for BrazilArticle

Early last month, the South African Minister of Trade and Industry gave notice of a final prohibition on the use of certain words in the run-up to the 2014 FIFA World Cup, in connection with any trade or business.

6 Jun 2013

Legal risks for SA business using Afcon to promote brands
Legal risks for SA business using Afcon to promote brandsArticle

The 2013 African Cup of Nations (Afcon) football tournament that launched last week was recently declared a 'protected event' in terms of the Merchandise Marks Act by Trade and Industry Minister, Rob Davies. The upshot is that companies that are not an official sponsor can in no way use the event to promote their own brand, and may be subject to harsh action if they do.

6 Feb 2013

Minister plans clamp on ambush marketing
Minister plans clamp on ambush marketingArticle

Companies hoping to piggyback on next year's Africa Cup of Nations (Afcon) to score free advertising could face criminal prosecution. Trade and Industry Minister Rob Davies has indicated his intention to designate the Afcon 2013 a "protected event" in terms of South Africa's ambush marketing legislation. This will ensure stringent advertising laws are enforced similar to those used during the 2010 Fifa World Cup.

27 Nov 2012

Developing compelling sponsorship offers webinar
Developing compelling sponsorship offers webinarArticle

Kim Skildum-Reid, who has 27 years' experience in corporate sponsorship, will present two webinars on developing sponsorship offers and managing sponsorship sales in early November 2012.

30 Oct 2012

Felix Baumgartner jump could yield over £100-million in exposure for Red Bull
Felix Baumgartner jump could yield over £100-million in exposure for Red BullArticle

Commenting on the recent space jump of Felix Baumgartner, Ilsa Grabe, business unit head at media agency Carat, says the stunt has been calculated to yield over £100-million in return on exposure for Red Bull.

22 Oct 2012

View Rugby World Cup 2011 promotions carefully
View Rugby World Cup 2011 promotions carefullyArticle

Before launching your company's promotional campaign offering tickets to the Rugby World Cup 2011, Phillip Haupt, senior associate, trademark department at Adams & Adams, recommends you review it carefully to ensure that you would not be charged with trademark infringement, passing-off and ambush marketing.

6 Sep 2011

No ambush marketing, warns Comrades Marathon organisers
No ambush marketing, warns Comrades Marathon organisersArticle

The Comrades Marathon Association (CMA) has warned that it may prosecute any company found guilty of ambush marketing before, during or after the Comrades race, being held on Sunday, 29 May 2011, from Durban to Pietermaritzburg.

26 May 2011

New report highlights foul play in sports marketing
New report highlights foul play in sports marketingArticle

PALO ALTO, US: The latest CMO Council study shows that optimism and the potential for increased spend has amplified the need to stop brand trespassers, ambush tactics and scammers as online channels intensify threats; the report highlights the need for more proactive brand protection and property rights management.

28 Sep 2010

World Cup chocolate warsArticle

LONDON, UK: Unless you've been living on the moon, you may well be aware of this little old event called the World Cup, which has been trickling like a gentle torrent into our lives over the past month.

Olivia Solon, creamglobal.com 13 Jul 2010

All those vuvuzelas drowned out the brands
All those vuvuzelas drowned out the brandsArticle

In talking to people about some of those 2010 FIFA World Cup sponsor TV commercials, one thing started to become very evident. Nobody could really link any commercial with a specific brand.

Jos Scharrer 13 Jul 2010

'Bavaria scored with free publicity'Article

Dutch brewery Bavaria scored at least R750 000 in free publicity in South Africa with its "orange dress" campaign, which was branded by FIFA as ambush marketing.

30 Jun 2010

Bavaria scores big, thanks to massive media coverage
Bavaria scores big, thanks to massive media coverageArticle

Dutch brewery Bavaria has achieved R756 728 worth of free editorial coverage in print and broadcast news medi, thanks to its ambush marketing campaign during the Holland vs Denmark match at the 2010 FIFA World Cup. This is according to Ornico, which tracked all local media mentions of the word Bavaria in news broadcasts on radio and television, and in print newspapers.

29 Jun 2010

Bavaria scores over a million rand worth of free coverageArticle

Ambush marketing during the Holland-Denmark match at the 2010 FIFA World Cup has netted Dutch Brewery Bavaria R756,728 worth of free editorial coverage in print and broadcast news media. Brand and reputation analysis and intelligence company Ornico said it had tracked all local media mentions of the word Bavaria in news broadcasts on radio and television, and in print newspapers, and that the current tally was close on three quarter of a million rand.

Issued by Ornico 29 Jun 2010

World Cup's 10 best campaigns
World Cup's 10 best campaignsArticle

LONDON, UK: Cream identifies what it reckons to be the 10 best football-related campaigns for the 2010 FIFA World cup.

25 Jun 2010

Bavaria and FIFA settle, charges droppedArticle

FIFA and Dutch brewery Bavaria have reached an out-of-court settlement.

Mfundekelwa Mkhulisi 23 Jun 2010

Is world cup sponsorship worth it?
Is world cup sponsorship worth it?Article

While the really big global consumer brands such as Coca-Cola, Visa and Sony may well benefit from sponsoring the 2010 FIFA World Cup, I am not convinced that any of the regional or lesser sponsors actually get a reasonable return on investment. Because far too many competitors to official sponsors are able to market themselves with vigour in the world cup environment without breaking any rules. [poll]

Chris Moerdyk: @chrismoerdyk 23 Jun 2010

Bavaria knew it was breaking law - FIFAArticle

Dutch brewery Bavaria knew what the legal implications of its actions were when it flew out two women to run its marketing campaign during a World Cup game last Monday, as FIFA had sent it a letter explaining SA's laws, FIFA said last week.

Chantelle Benjamin 21 Jun 2010

2010 ambush marketing: Bavaria does it again!
2010 ambush marketing: Bavaria does it again!Article

Dutch brewery Bavaria has done what it did at the 2006 FIFA World Cup in Germany: advertise its brand 'illegally' despite knowing very well that the practice amounts to ambush marketing. While in Germany, its 'marketers' did escape the long arm of the law, but this year in South Africa two Dutch women involved in the controversial marketing campaign were arrested, named and shamed.

Issa Sikiti da Silva 18 Jun 2010

FIFA loses 5-0
FIFA loses 5-0Article

Beware Orange. It signals caution at stop streets, announces to South Africans that they are close to experiencing rolling blackouts, or identifies you as a Dutch soccer fan. These days it also serves as a 'go directly to jail' card thanks to the ministrations of FIFA and a whipped South African parliament.

Herman Manson: @marklives 18 Jun 2010

Bavaria flew in 'orange dress' - FifaArticle

Dutch brewery Bavaria flew in two co-ordinators from the Netherlands to organise the "orange dress" ambush marketing campaign, world football body FIFA said today, Thursday 17 June 2010.

17 Jun 2010

Dutch beer babes held at stadiumArticle

A group of 36 young Dutch fans in orange mini-dresses were detained for several hours at Soccer City stadium for wearing outfits designed by a Dutch beer company, The Star newspaper reported today, 15 June 2010.

15 Jun 2010

World cup: R2bn free advertising bonanza
World cup: R2bn free advertising bonanzaArticle

If FIFA media coverage estimates are to be believed, in the next five weeks South Africa will get R2 billion in "free" advertising. That's the equivalent of almost 18 000 half-minute TV commercials in Generations, the country's most expensive TV programme, or 4500 full page ads in the Sunday Times.

Chris Moerdyk 7 Jun 2010

FIFA warns against ambush marketing
FIFA warns against ambush marketingArticle

JOHANNESBURG: FIFA has warned against ambush marketing within the precinct of all 2010 host stadia and fan parks during the upcoming tournament to ensure the FIFA brand is protected.

Nthambeleni Gabara 7 May 2010

Ambush marketing legislation, contravention or constitutional?Article

Wim Alberts, consultant to Bowman Gilfillan, in commenting on the recent decision over the Kulula Airways advertising states, “highlight the excesses of so-called ambush marketing legislation, and the choice the government, by implication, made to allow freedom of expression or placate FIFA.” He says it is only now becoming clear what the real consequences of the choices are.

21 Apr 2010

Kulula is outwitting FIFA at every turn
Kulula is outwitting FIFA at every turnArticle

This extremely amusing bit of how's-your-father between FIFA and Kulula is demonstrating all sorts of wonderful marketing things. The first being that FIFA is playing right into Kulula's hands by so anally applying its draconian rules and, secondly, that there are definitely two sides to the ambush marketing issue.

Chris Moerdyk 23 Mar 2010

Critical look at Woolies Lovebirds campaign
Critical look at Woolies Lovebirds campaignArticle

Given the success of the recent Woolworths Lovebirds campaign, in not only raising R100 000 for charity but also raising awareness of the growing importance of the social networking space for brands, Bizcommunity.com thought it would be interesting to examine in closer detail the mechanics of this particular campaign - what worked, what didn't, what frustrated and what elicited warm fuzzy love for the Woolworths brand…

Kim Penstone 18 Feb 2010

Kidnapped Woolies lovebirds: ambush marketing at its best?
Kidnapped Woolies lovebirds: ambush marketing at its best?Article

If you thought launching a brand into customer-owned traditional cyberspace was scary, try doing it in the wild wild west of the social networking arena. Just ask Woolworths. When this much-loved retail brand decided to use Valentine's Day to mark its first foray into the social networking space via Twitter, it immediately discovered just how fluid and fast-flowing this particular medium can be. [see Fin24's challenge to industry]

Kim Penstone 12 Feb 2010

FIFA - every game has its rules
FIFA - every game has its rulesArticle

With the recent spate of marketers, agencies and media owners receiving a firm rap over the knuckles from FIFA, OHMSA (Out of Home Media South Africa) has found it necessary to remind the industry and marketers of the marketing and advertising guidelines related to the 2010 Soccer World Cup in South Africa.

13 Jan 2010

2010 FIFA World Cup is SA's greatest party - LOC
2010 FIFA World Cup is SA's greatest party - LOCArticle

Derek Carstens, 2010 Local Organising Committee (LOC) chief marketing officer, told a gathering of marketers in Johannesburg yesterday, 26 November 2009, that the 2010 FIFA World Cup is South Africa's greatest party, and marketers need to get excited about it and take emotional ownership.

Issa Sikiti da Silva 27 Nov 2009

How should PSL teams be positioned for sports sponsorship?
How should PSL teams be positioned for sports sponsorship?Article

Sports business, the business of sports or sports the business - it does not matter how you call it. Sport is no longer just about health, leisure, or recreation, but rather a serious business with the potential to yield huge returns to investors.

Thabani Khumalo 6 Nov 2009

2010 billboard fury
2010 billboard furyArticle

A war is brewing between soccer's world governing body, FIFA, and two of South Africa's outdoor marketing giants over lucrative advertising billboards alongside major routes to 2010 stadiums.

Amukelani Chauke 19 Oct 2009

Ethics vs ambushing at 2010Article

As the FIFA 2010 World Cup draws closer, so too do ambushers keen to jump on the marketing bandwagon of South Africa's biggest event. Mike du Toit, director at Edward Nathan Sonnenbergs (ENS), Chris de Villiers, executive director of Marketing Association of South Africa (MASA). and Jeremy Sampson, executive chairman of Interbrand Sampson Group, all have strong views on the subject.

22 Sep 2009

2010 - an advertiser's dream
2010 - an advertiser's dreamArticle

Well, here we are - less than a year away from the world's biggest sporting event, and Africa's best opportunity to dazzle the globe with our professionalism, charm and expertise.

Damon Freeman 7 Aug 2009

SAFA wins cases against ambush marketingArticle

The South African Football Association (SAFA) protected its sponsorship rights from ambush marketing when it won two cases at the Advertising Standards Authority of South Africa (ASA) last week.

28 Jul 2009

Get on board 2010 bandwagon by celebrating Africa
Get on board 2010 bandwagon by celebrating AfricaArticle

One of the most asked questions that comes to me these days is how companies can get on board the 2010 bandwagon without falling foul of FIFA's strict ambush marketing rules. The answer is simple.

Chris Moerdyk 27 May 2009

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