Incubeta on providing meaningful value to your customer A user should be served content that will resonate with them based on the context of their engagement with your brand. We need to differentiate those who are familiar with your brand (known audience) versus those who are not, and then provide a seamless experience - no matter where they are or what device they are using.24 Jun 201924 Jun 2019 WhatsappPrintXLinked-inFacebookMore sharing options