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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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Melusi Tshabalala appointed Creative Group Head
Melusi Tshabalala has been appointed Creative Group Head at Y&R Johannesburg.
Melusi entered the world of advertising in 1998 as a Junior Copywriter at the then Sonnenburg Murphy Leo Burnett, where he stayed until 2002 - after which he left advertising to run an entertainmemt/communications company with a friend.
2004 saw Melusi return to advertising. Starting with a 3 month stint at Leo Burnett, he then moved on to Y&R, where he has been for a year prior to his promotion.
